SEO in Digital Marketing

Search Engine
Optimization(SEO)

Introduction
■ Marketing has become very dynamic. Like other forms of
marketing, digital marketing helps brands reach
consumers by collaborating and responding rapidly to
their fluctuating demands and industry trends (Day,
2011).
■ It can be said that one of the most effective digital
marketing technique is SEO that help marketers to
achieve highest position or ranking considering organic or
natural listing.

Objectives
■ To assess the relevance of various SEO elements in the
promotion of digital marketing.
■ To address the significance of keywords and database in
relation with search engine optimisation.
■ To explore information of various researchers and academics
considering SEO and its elements in domain of digital
marketing.

Rationale
■ The aim of using SEO tools is to increase brand awareness
among the customers and thus make attract people
towards the products.
■ Using these tools and component also help the business to
increase their sales and lower their marketing cost from
various perspectives.
■ Optimising online content will also help the customer to
search for relevant information using the keywords from
massive databases of contents creators (Kritzinger &