SEP Biz Business Plan - Desklib

Develop a business plan for Simple & Co along with evaluating the feasibility of starting up this business, selected business location, industry overview along with the target consumers. The report is also focused on developing a brief layout of plans for the organization including its operational, financial and sustainability act. Get access to solved assignments, essays, dissertation and more at Desklib.

Running head: SEP BIZ BUSINESS PLAN
SEP Biz Business Plan
Name of the University:
Name of the Student:
Authors Note:

1SEP BIZ BUSINESS PLAN
Table of Contents
1. Introduction............................................................................................................................3
1.1. Report Objective.............................................................................................................3
1.2. Report Purpose................................................................................................................3
1.3. Report Scope...................................................................................................................3
2. Business Overview.................................................................................................................3
2.1. Industry Overview...........................................................................................................4
3. Environmental Analysis.........................................................................................................4
3.1. Internal Analysis.............................................................................................................4
4. External Analysis...................................................................................................................7
4.1. Porter’s Five Forces Analysis.........................................................................................7
4.2. Competitor Analysis......................................................................................................10
4.3. PESTEL Analysis..........................................................................................................11
5. SWOT Analysis...................................................................................................................13
6. Segmenting, Targeting and Positioning...............................................................................13
6.1. Segmenting....................................................................................................................13
6.2. Targeting.......................................................................................................................13
6.3. Positioning.....................................................................................................................14
7. Marketing Growth Strategies...............................................................................................14
8. Organizational Design..........................................................................................................15
9. Management, Leadership Style and Culture........................................................................16

2SEP BIZ BUSINESS PLAN
10. Financial Statement............................................................................................................17
10.1. Profit and Loss............................................................................................................17
10.2. Balance Sheet..............................................................................................................20
10.3. Cash Flow Statement...................................................................................................21
11. Conclusion..........................................................................................................................24
References................................................................................................................................25

3SEP BIZ BUSINESS PLAN
1. Introduction
1.1. Report Objective
The objective of the business plan is to attain funding to the Simple & Co business
that is considered to be a co-working space which is situated in Malaysia.
1.2. Report Purpose
The purpose of the report is to develop a business plan for Simple & Co along with
evaluating the feasibility of starting up this business, selected business location, industry
overview along with the target consumers.
1.3. Report Scope
The scope of the report is to attain approval for funding of Simple & Co. The report is
also focused on developing a brief layout of plans for the organization including its
operational, financial and sustainability act.
2. Business Overview
The proposed business date of the business is expected to be quarter 1 of the year
2019. Vision, mission and core values of Simple & Co. includes to serve as a working space
for its consumers those need break from a hectic city (Gabler,Panagopoulos, Vlachos &
Rapp, 2017). The location of the business will be Batu Ferringhi a.k.a Miami Beach, Penang
Malaysia. The type of business for the business will be partnership and the range of the
company is observed to be co-working space along with digital nomad community. Target
market of this business will include employees those like to work in remote places along with
people those look for work-life balance. The positioning statement of the business is “A
simplicity of life” that has the objective of creating an exceptional office spaces in order to
personify the paradigm of freedom regarding work and lifestyle.

4SEP BIZ BUSINESS PLAN
2.1. Industry Overview
The greenfield industry in Malaysia is observed to be increasing and investments
within the industry is increasing internationally by 10% each year (Qureshi, Saeed &
Wasti,2016). Most of the companies these days focus on developing their own facility to
attain competitive advantages along with attracting employees. However, the industry is also
dealing with challenges associated with the fact that greenfield projects are not constrained
by their previous work (Vurro & Perrini, 2018).
3. Environmental Analysis
3.1. Internal Analysis
ACTIVITY STRENGTHS (+ VALUE) WEAKNESSES (- VALUE)
PRIMARY
ACTIVITIES
   
Inbound
Logistics
 Simple & Co will
make regular
investments in
increasing its
economies of
scale.
 10  Improper supplier
management and
poor treatment of
them as they will
be charging high
in supplying to
distant greenfield
locations
 -8

5SEP BIZ BUSINESS PLAN
Operations  Development of
eco-friendly
office spaces
with facilities of
workout and
travel guides
 9  Low productivity of
Malaysian
employees can
impact company’s
operations
 -6
Outbound
Logistics
 The business will
offer free Wi-Fi
services to its
employees
 7  There is a threat of
security reach
because of
overcrowded
office spaces
 -4
Marketing &
Sales
 The business will
offer office
spaces in eco-
friendly
locations in
competitive
prices with high
work-life
balance features
 3  Attaining trust of
Malaysian
employees
through analyzing
their behavior of
“digitalnomadism
” can be difficult
 -1
Service  Creating an
exceptional
office spaces in
order to
personify the
 8  Offering additional
services to
employees
involvesadditional
 -5

6SEP BIZ BUSINESS PLAN
paradigm of
freedom
regarding work
and lifestyle.
expenses
SECONDARY
ACTIVIITES
   
Procurement  The new business
will work on
developing its
planning and
control functions
 4  Increased expenses
are to be
experienced by
the business in
upgrading its anti-
fraud software
 -2
Human
Resource Mgt
 This will include
managing
recruitment to
management
development
 6  Absence of well-
trained staff or
development of
recruitment
programs might
not be effective
 -3
Technology  The business will
focus on
providing new
innovative
services in the
greenfield office
spaces with
 8  Installation and
capital investment
might turn out to
be a long-term
process that needs
total employee
 -5

7SEP BIZ BUSINESS PLAN
value added
facilities
commitment
Firm
Infrastructure
 The infrastructure
of greenfield
office spaces in
Malaysia will
consider
including
recreational
services so that
employees can
enjoy working in
soothing
environment
 7  Increased
competition in this
industry can result
in comparison
among corporate
and other
association
 -1
4. External Analysis
4.1. Porter’s Five Forces Analysis
Activity Opportunities (+ Value) Threats (- value)
Threat of New
Entrants
 Developing
economies of
scale for
minimizing the
fixed cost per unit
 +8  Lower pricing
strategy, cost
reduction and
new value
propositions to
the customers
 -7

8SEP BIZ BUSINESS PLAN
Bargaining
Power of
Customers
 Rapid innovation
of new types of
buildings and
providing
discounts to
customers on one-
time payment
 +6  High
bargaining
power, as
buyers want to
purchase
better quality
products at
lower prices
 -9
Threat of
Substitutes
 It needs to be
service-oriented
rather than just
product-oriented
 +7  The
established
commercial
contractors
and their
buildings
could have
adverse impact
on the
profitability of
the
organization
 -9
Bargaining
Power of
Suppliers
 Developing
effective supply
chain with
numerous
suppliers
 +6  The strong
suppliers in
the industrial
goods industry
utilize their
 -8

9SEP BIZ BUSINESS PLAN
negotiating
power for
extracting
higher prices
leading to
lower profit
margin
Industry
Rivalry
 Collaboration
with the rivals so
that the market
size could be
increased
 +6  The firm
would
experience
cutthroat
competition
from the
reputed
construction
companies
operating in
Malaysia,
which might
have adverse
impact on
revenue
generating
capacity
 -8

10SEP BIZ BUSINESS PLAN

10SEP BIZ BUSINESS PLAN
4.2. Competitor Analysis
Company A Company B
Marketing
Mix
Strengths (+ Value) Weaknesses (- value) Strengths (+ Value) Weaknesses (- value)
Product Product
innovation
depending
on the
varying
taste and
preference
of the
customers
+8 Limited
product
depth and
product
width
-6 Superb
construction
chemical
quality and
customer-
oriented
service
features
+7 Limited
flexibility
-6
Price Mobile
testing labs
+7 Lack of
financing
-9 Catchy
punch line
+6 High expenses
are incurred
-8

11SEP BIZ BUSINESS PLAN
in relation
to value
pricing for
increasing
mobile
testing labs.
options for
attracting
higher class
customers
at premium
pricing
strategy
and limited
number of
customers due
to pricing
strategy
Place Availability
of adequate
facilities
and
abundance
of materials
needed
+8 Located in
suburbs
creating
logistics
issues
-6 The sites
are
indicated by
banners and
uniqueness
is inherent
in
construction
+9 Transportation
issue for
carrying goods
from one place
to another
-5

12SEP BIZ BUSINESS PLAN
projects.
Promotion Print
advertiseme
nts and
television
programs
are used for
attracting
customers
+6 Increased
marketing
costs
-5 Social
media is
used for
reaching the
customers.
+5 Lack of funds
to fund
marketing
events
-8
Physical
Evidence
Use of
urban
marketing
to position
and
promote
+7 Lack of
foreign
direct
investments
-5 Use of
economic
agents for
inducing the
investors
+8 Lack of foreign
direct
investments
-5

13SEP BIZ BUSINESS PLAN
projects
Processes Presence of
presentation
websites
+7 Experiencin
g traffic on
websites;
however,
sales leads
are limited
-7 Use of
reverse
marketing
+6 Price not based
on the
perceived value
of the client
-7
People Skilled
employees
availability
+6 Increase in
employee
turnover due
to lower
payout
-8 Experience
d project
managers
and
specialists
recruited
from
outside
+9 Lack of
collaboration
with the top
management
-7

14SEP BIZ BUSINESS PLAN
sources

11SEP BIZ BUSINESS PLAN
4.3. PESTEL Analysis
Factor Opportunity (+ Value) Threat (- value)
Political-Legal  Increase in
public-private
partnerships
would result in
additional fund
collection
 +7  Imposition
of new tax
or duty
might affect
the revenue
generation
structure
 -4
Economic  Malaysian GDP
is expected to
reach 5.20 by
the end of 2020
from 4.10 in
2018
 +6  Rise in
inflation rate
might affect
the pricing
structure of
the
organization
 -5

12SEP BIZ BUSINESS PLAN
Socio-cultural  Housing
backlog of 3.6
million due to
which the
Malaysian
government
would tap
shelter agencies
in future
 +9  Occurrence
of typhoons
and flash
floods that
might have
negative
impact on
business
operations
 -7
Technological  Use of
alternative fuels
and co-
processing
 +4  Increased
investments
need to be
made for
avoiding to
be left
behind at
bidding time
 -8
Environmental  Upcoming joint
ventures of the
Malaysian
government
with Greenfield
companies to
develop houses
in an eco-
 +9  Conversion
of land from
agricultural
to urban
minimizes
bio-capacity
 -6

13SEP BIZ BUSINESS PLAN
friendly manner
Legal  Recent
campaigns for
minimizing
accidents
 +5  Hazardous
and risky
work, as the
workers are
prone to
injuries
 -7
5. SWOT Analysis
Internal Analysis External Analysis
Strengths
 Consistent and prompt fulfillment of
employee’s objectives
 Competitive pricing set for the service
quality provided
Opportunities
 Booming greenfield industry with
growth rate of 10% each year
 Considerable profits can be attained
by the business in setting up office
spaces in Malaysia
Weaknesses
 Poor network in greenfield office
location
 Overcrowded spaces with no
crowding or security checking
Threats
 Risk of data breach because of weak
wi-fi network
 Less productivity among Malaysian
employees

14SEP BIZ BUSINESS PLAN
6. Segmenting, Targeting and Positioning
6.1. Segmenting
The consumer segmented selected by this new business will be employees those are
concerned about their health, love travelling places and prefer working in a soothing and
calm surrounding (Harrington, 2016).
6.2. Targeting
Target market of this business will include employees those like to work in remote
places along with people those look for work-life balance (Simón-Moya & Revuelto-
Taboada, 2016).
6.3. Positioning
The positioning statement of the business is “A simplicity of life” that has the
objective of creating an exceptional office spaces in order to personify the paradigm of
freedom regarding work and lifestyle.
7. Marketing Growth Strategies
Marketing strategies of this new business can be examined using the Ansoff matrix.
MARKET PENETRATION
 Targeting Malaysian employees
those desire working spaces in
tourist attractions
PRODUCT DEVELOPMENT
 Developing working space with
traditional concept that will
facilitate employees to relax, travel
and networking along with working
PRODUCT
MARKET
EXISTING
NEWEXISTING

15SEP BIZ BUSINESS PLAN
MARKET DEVELOPMENT
 This strategy will be attained
through offering facilities in its
workplace such as simple living,
travel, fitness and innovative
workplace ideas (McKenzie, 2017)
DIVERSIFICATION
 This strategy will be attained by the
company through diversifying its
services from its competitors by
offering unique services such as
tour guide, yoga, sharing interest in
community and free wi-fi
8. Organizational Design
The organization structure for Simple & Co is indicated below that explains the key
personnel and departments in the company along with their respective ownership and equity.
NEW

16SEP BIZ BUSINESS PLAN
Figure 1: Organization Chart
(Source: Authors Creation)
 The general manager will be responsible for monitoring activities of all the other
departments in the hierarchy
 The assistantmanager will be responsible for managing activities of front office
manager and night auditor
 The front office manager will be responsible for managing agents, cashier,
construction personnel along with design and development team those are responsible
in developing greenfield office space projects in Malaysia
9. Management, Leadership Style and Culture
The management of Simple & Co.companywill be linked with the organizational
design will be in bottom-up appear in which the general manager, assistant manager, front
office manager and other respective departments work in mutual coordination (Hopp et al.,
2018). The leadership style followed in the company will be based on the work culture
followed in Malaysiaand the most suitable leadership style followed will be transformational

17SEP BIZ BUSINESS PLAN
leadership in which employees will be encouraged for getting involved in constant
innovation. The organizational culture will be focused on promoting social interaction among
employees, more technologically advanced and developing a culture of new growth
opportunities amongemployees those work in the digital platform (Watson, McGowan &
Cunningham, 2018).

18SEP BIZ BUSINESS PLAN
10. Financial Statement
10.1. Profit and Loss
Particulars 1st Month 2nd Month 3rd Month4th Month5th Month6th Month7th Month8th Month9th Month10th Month11th Month12th MonthTOTAL
Sales Revenue 41200 41200 41200 42024 42024 42444 42444 42444 42444 42444 43718 43718 507304
Cost of Sales:
Purchase of Supplies $8,000 3296 3296 3361.92 3361.92 3395.539 3395.539 3395.539 3395.539 3395.5392 3497.4054 3497.4054 45288
Add: Opening Stock of Supplies $0 $400 $494 $494 $504 $504 $509 $509 $509 $509 $509 $350 5294
Less: Closing Stock of Supplies $400 $494 $494 $504 $504 $509 $509 $509 $509 $509 $350 $525 5818
Supplies Expenses $7,600 $3,202 $3,296 $3,352 $3,362 $3,390 $3,396 $3,396 $3,396 $3,396 $3,657 $3,323 44764
Salary to Direct Staffs 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000
Total Cost of Sales $19,600 $15,202 $15,296 $15,352 $15,362 $15,390 $15,396 $15,396 $15,396 $15,396 $15,657 $15,323 188764
Gross Profit $21,600 $25,998 $25,904 $26,672 $26,662 $27,054 $27,049 $27,049 $27,049 $27,049 $28,061 $28,395 318541
Salary to Support Staffs 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 44400
Commission to Direct Staffs 1030 1030 1030 1050.6 1050.6 1061.106 1061.106 1061.106 1061.106 1061.106 1092.9392 1092.9392 12683
Electricity 2500 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24500
Telephone & Internet 1500 900 900 900 900 900 900 900 900 900 900 900 11400
Stationery Charges 1000 412 412 420 420 424 424 424 424 424 437 437 5661
Legal Fees & Registration 7240 0 0 0 0 0 0 0 0 0 0 0 7240
Software Installation $250 0 0 0 0 0 0 0 0 0 0 0 250
Rent 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 44400
Advertisement $6,000 $3,000 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $3,000 $3,000 27000
Insurance 350 350 350 350 350 350 350 350 350 350 350 350 4200
Cleaning Charges 550 550 550 550 550 550 550 550 550 550 550 550 6600
Depreciation on Equipments 729 729 729 729 729 729 729 729 729 729 729 729 8750
Depreciation on Furniture & Fixtures 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 5897
Depreciation on Office Equipment 146 146 146 146 146 146 146 146 146 146 146 146 1750
Misc. Expenses $300 $300 300 600 600 700 700 700 700 700 750 750 7100
Interior Cost $50,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 50000
Total Operating Expenses 79486 17308 15808 16137 16137 16252 16252 16252 16252 16252 17846 17846 261830
Net Profit before Interest & Tax ($57,886) $8,690 $10,096 $10,535 $10,525 $10,802 $10,797 $10,797 $10,797 $10,797 $10,214 $10,549 56710
Less: Interest Expenses 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 20700
Net Profit before Tax ($59,611) $6,965 $8,371 $8,810 $8,800 $9,077 $9,072 $9,072 $9,072 $9,072 $8,489 $8,824 36010
Less: Income Tax Expenses @11% 0 $766 $921 $969 $968 $998 $998 $998 $998 $998 $934 $971 10518
Net Profit for the Period ($59,611) $6,199 $7,450 $7,841 $7,832 $8,078 $8,074 $8,074 $8,074 $8,074 $7,555 $7,853 25492
Projected Profit & Loss Statement for 1st Year:-

19SEP BIZ BUSINESS PLAN
Particulars 1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month 7th Month 8th Month 9th Month 10th Month 11th Month12th MonthTOTAL
Sales Revenue $48,864 $48,864 $49,597 $49,597 $49,597 $49,597 $49,597 $49,597 $49,597 50837 50837 50837 597417
Cost of Sales:
Purchase of Supplies $3,909 $3,909 $3,968 $3,968 $3,968 $3,968 $3,968 $3,968 $3,968 $4,067 $4,067 $4,067 47793
Add: Opening Stock of Supplies $525 $391 $391 $397 $397 $397 $397 $397 $397 $397 $407 $407 4897
Less: Closing Stock of Supplies $391 $391 $397 $397 $397 $397 $397 $397 $397 $407 $407 $407 4779
Supplies Expenses $4,043 $3,909 $3,962 $3,968 $3,968 $3,968 $3,968 $3,968 $3,968 $4,057 $4,067 $4,067 47911
Salary to Direct Staffs 12720 12720 12720 12720 12720 12720 12720 12720 12720 12720 12720 12720 152640
Total Cost of Sales $16,763 $16,629 $16,682 $16,688 $16,688 $16,688 $16,688 $16,688 $16,688 $16,777 $16,787 $16,787 200551
Gross Profit $32,101 $32,235 $32,915 $32,909 $32,909 $32,909 $32,909 $32,909 $32,909 $34,060 $34,050 $34,050 396865
Salary to Support Staffs 3922 3922 3922 3922 3922 3922 3922 3922 3922 3922 3922 3922 47064
Commission to Direct Staffs 1466 1466 1488 1488 1488 1488 1488 1488 1488 1525 1525 1525 17922
Electricity 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000
Telephone & Internet 900 900 900 900 900 900 900 900 900 900 900 900 10800
Stationery Charges 977 977 992 992 992 992 992 992 992 1017 1017 1017 11948
Rent 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 44400
Advertisement $3,000 $3,000 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $5,000 $5,000 28000
Insurance 350 350 350 350 350 350 350 350 350 350 350 350 4200
Cleaning Charges 550 550 550 550 550 550 550 550 550 550 550 550 6600
Depreciation on Equipments 729 729 729 729 729 729 729 729 729 729 729 729 8750
Depreciation on Furniture & Fixtures 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 5897
Depreciation on Office Equipment 146 146 146 146 146 146 146 146 146 146 146 146 1750
Misc. Expenses $750 $750 800 $800 800 $800 800 800 800 900 $900 900 9800
Total Operating Expenses 18982 18982 17568 17568 17568 17568 17568 17568 17568 17730 21230 21230 221131
Net Profit before Interest & Tax $13,120 $13,253 $15,347 $15,341 $15,341 $15,341 $15,341 $15,341 $15,341 $16,330 $12,820 $12,820 175734
Less: Interest Expenses 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 20700
Net Profit before Tax $11,395 $11,528 $13,622 $13,616 $13,616 $13,616 $13,616 $13,616 $13,616 $14,605 $11,095 $11,095 155034
Less: Income Tax Expenses @11% $1,253.40 $1,268.11 $1,498.40 $1,497.75 $1,497.75 $1,497.75 $1,497.75 $1,497.75 $1,497.75 $1,606.50 $1,220.41 $1,220.41 17054
Net Profit for the Period $10,141 $10,260 $12,123 $12,118 $12,118 $12,118 $12,118 $12,118 $12,118 $12,998 $9,874 $9,874 137980
Projected Profit & Loss Statement for 2nd Year:-

20SEP BIZ BUSINESS PLAN
Particulars 1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month 7th Month 8th Month 9th Month 10th Month11th Month12th MonthTOTAL
Sales Revenue $54,425 $54,425 $55,782 $55,782 $55,782 $55,782 $55,782 $55,782 $55,782 55782 55782 55782 666672
Cost of Sales:
Purchase of Supplies $4,354 $4,354 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 53334
Add: Opening Stock of Supplies $407 435 435 446 446 446 446 446 446 446 446 446 5294
Less: Closing Stock of Supplies $435 $435 $446 $446 $446 $446 $446 $446 $446 $446 $446 $446 5333
Supplies Expenses $4,325 $4,354 $4,452 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 $4,463 53294
Salary to Direct Staffs 13483.2 13483.2 13483.2 13483.2 13483.2 13483.2 13483.2 13483.2 13483.2 13483.2 13483.2 13483.2 161798
Total Cost of Sales $17,808 $17,837 $17,935 $17,946 $17,946 $17,946 $17,946 $17,946 $17,946 $17,946 $17,946 $17,946 215093
Gross Profit $36,616 $36,587 $37,847 $37,836 $37,836 $37,836 $37,836 $37,836 $37,836 $37,836 $37,836 $37,836 451579
Salary to Support Staffs 4157 4157 4157 4157 4157 4157 4157 4157 4157 4157 4157 4157 49888
Commission to Direct Staffs 1633 1633 1673 1673 1673 1673 1673 1673 1673 1673 1673 1673 20000
Electricity 2080 2080 2080 2080 2080 2080 2080 2080 2080 2080 2080 2080 24960
Telephone & Internet 918 918 918 918 918 918 918 918 918 918 918 918 11016
Stationery Charges 1088 1088 1116 1116 1116 1116 1116 1116 1116 1116 1116 1116 13333
Rent 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 3700 44400
Advertisement $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 60000
Insurance 350 350 350 350 350 350 350 350 350 350 350 350 4200
Cleaning Charges 578 578 578 578 578 578 578 578 578 578 578 578 6930
Depreciation on Equipments 729 729 729 729 729 729 729 729 729 729 729 729 8750
Depreciation on Furniture & Fixtures 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 491.375 5897
Depreciation on Office Equipment 146 146 146 146 146 146 146 146 146 146 146 146 1750
Misc. Expenses $750 $750 1000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 11500
Total Operating Expenses 21620 21620 21938 21938 21938 21938 21938 21938 21938 21938 21938 21938 262624
Net Profit before Interest & Tax $14,996 $14,967 $15,909 $15,898 $15,898 $15,898 $15,898 $15,898 $15,898 $15,898 $15,898 $15,898 188955
Less: Interest Expenses 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 1725 20700
Net Profit before Tax $13,271 $13,242 $14,184 $14,173 $14,173 $14,173 $14,173 $14,173 $14,173 $14,173 $14,173 $14,173 168255
Less: Income Tax Expenses @11% $1,459.78 $1,456.62 $1,560.24 $1,559.05 $1,559.05 $1,559.05 $1,559.05 $1,559.05 $1,559.05 $1,559.05 $1,559.05 $1,559.05 18508
Net Profit for the Period $11,811 $11,785 $12,624 $12,614 $12,614 $12,614 $12,614 $12,614 $12,614 $12,614 $12,614 $12,614 149747
Projected Profit & Loss Statement for 3rd Year:-

21SEP BIZ BUSINESS PLAN
10.2. Balance Sheet
Particulars Amount Amount Amount Amount Amount Amount
ASSETS
Cash in Hand $226,850 $387,896 $555,280
Closing Stock of Suplies $525 $407 $446
Security Deposit for Premises $15,000 $15,000 $15,000
Total Current Assets $242,374 $403,303 $570,726
Equipment (at Cost) $35,000 $20,000 $20,000
Less : Accumulated Depreciation -$8,750 $26,250 -$17,500 $2,500 -$26,250 -$6,250
Furniture & Fixtures $39,310 $60,000 $60,000
Less : Accumulated Depreciation -$5,897 $33,414 -$11,793 $48,207 -$17,690 $42,311
Office Equipment $35,000 $35,000 $35,000
Less : Accumulated Depreciation -$1,750 $33,250 -$3,500 $31,500 -$5,250 $29,750
Total Non-Current Assets $92,914 $82,207 $65,811
TOTAL ASSETS $335,288 $485,510 $636,537
LIABILITIES:-
Accounts Payable $874 $1,017 $1,116
Accrued Expenses:
Salary of Direct Staffs $12,000 $12,720 $13,483
Salary to Support Staffs $3,700 $3,922 $4,157
Commission to Staffs $1,093 $1,525 $1,673
Electricity $2,000 $2,000 $2,080
Rent $3,700 $22,493 $3,700 $23,867 $3,700 $25,094
Income Tax Payable $10,518 $17,054 $18,508
Total Current Liabilities $33,886 $41,938 $44,718
Loan from Bank $230,000 $230,000 $230,000
Total Non-Current Liabilities $230,000 $230,000 $230,000
TOTAL LIABILITIES $263,886 $271,938 $274,718
NET ASSETS $71,402 $213,572 $361,819
EQUITY:-
Owner's Capital $50,000 $0 $0
Reserves and Surplus $19,301 $112,896 $220,831
Retained Earnings $20,000 $95,124 $132,673
TOTAL EQUITY $89,301 $208,020 $353,504
1st Year 2nd Year 3rd Year
PROJECTED BALANCE SHEET for 3 years:-

22SEP BIZ BUSINESS PLAN
10.3. Cash Flow Statement
Particulars 1st Month 2nd Month3rd Month4th Month5th Month6th Month7th Month8th Month9th Month10th Month11th Month12th MonthTOTAL
Cash Flow from Operating
Activities
Sales Revenue 41,200$ 41,200$ 41,200$ 42,024$ 42,024$ 42,444$ 42,444$ 42,444$ 42,444$ 42,444$ 43,718$ 43,718$ 507,304$
Purchase of Supplies (6,000)$ (4,472)$ (3,296)$ (3,345)$ (3,362)$ (3,387)$ (3,396)$ (3,396)$ (3,396)$ (3,396)$ (3,472)$ (3,497)$ (44,414)$
Salary to Direct Staffs (12,000)$ (12,000)$ (12,000)$ (12,000)$ (12,000)$ (12,000)$ (12,000)$ (12,000)$ (12,000)$ (12,000)$ (12,000)$ (132,000)$
Salary to Support Staffs (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (40,700)$
Commission to Direct Staffs (1,030)$ (1,030)$ (1,030)$ (1,051)$ (1,051)$ (1,061)$ (1,061)$ (1,061)$ (1,061)$ (1,061)$ (1,093)$ (11,590)$
Electricity (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (22,000)$
Telephone & Internet (1,000)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (10,900)$
Stationery Charges (1,000)$ (412)$ (412)$ (420)$ (420)$ (424)$ (424)$ (424)$ (424)$ (424)$ (437)$ (437)$ (5,661)$
Legal Fees & Registration (7,240)$ (7,240)$
Software Installation (250)$ (250)$
Rent (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (40,700)$
Advertisement (6,000)$ (3,000)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (3,000)$ (3,000)$ (27,000)$
Insurance (2,100)$ (3,600)$ (5,700)$
Cleaning Charges (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (6,600)$
Security Deposit for Rent Premises (15,000)$ (15,000)$
Security Deposit for Electricity (2,000)$ (2,000)$
Telecommunication Set-Up Cost (900)$ (900)$
Misc. Expenses (300)$ (300)$ (300)$ (600)$ (600)$ (700)$ (700)$ (700)$ (700)$ (700)$ (750)$ (750)$ (7,100)$
Total Cash Inflow/(Outflow) from
Operating Activities (1,140)$ 9,136$ 11,812$ 12,278$ 12,241$ 12,532$ 8,913$ 12,513$ 12,513$ 12,513$ 12,147$ 12,090$ 127,550$
Cash Flow from Investing
Activities
Interior Cost ($45,000) 0 0 0 0 0 0 0 0 0 0 0 (45,000)$
Equipment ($20,000) 0 0 0 0 0 0 0 0 0 0 0 (20,000)$
Furniture & Fixtures ($60,000) 0 0 0 0 0 0 0 0 0 0 0 (60,000)$
Office Equipment ($35,000) 0 0 0 0 0 0 0 0 0 0 0 (35,000)$
Total Cash Inflow/(Outflow) from
Operating Activities ($160,000) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ($160,000)
Cash Flow from Financing
Activities
Capital Contribution from Partners $50,000 0 0 0 0 0 0 0 0 0 0 0 50,000$
Loan from Bank $230,000 0 0 0 0 0 0 0 0 0 0 0 230,000$
Interest Expense (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (20,700)$
Total Cash Inflow/(Outflow) from
Operating Activities $278,275 ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) $259,300
Net Cash Increase/Decrease $117,135 $7,411 $10,087 $10,553 $10,516 $10,807 $7,188 $10,788 $10,788 $10,788 $10,422 $10,365 $226,850
Add : Opening Balance 0 $117,135 $124,546 $134,633 $145,186 $155,703 $166,510 $173,698 $184,486 $195,274 $206,062 $216,485 $0
Closing Cash Balance $117,135 $124,546 $134,633 $145,186 $155,703 $166,510 $173,698 $184,486 $195,274 $206,062 $216,485 $226,850 $226,850
PROJECTED CASH FLOW for 1st Year:-

23SEP BIZ BUSINESS PLAN
Particulars 1st Month 2nd Month3rd Month4th Month5th Month6th Month7th Month 8th Month 9th Month 10th Month11th Month12th MonthTOTAL
Cash Flow from Operating
Activities
Sales Revenue 48,864$ 48,864$ 49,597$ 49,597$ 49,597$ 49,597$ 49,597$ 49,597$ 49,597$ 50,837$ 50,837$ 50,837$ 597,417$
Purchase of Supplies (3,806)$ (3,909)$ (3,953)$ (3,968)$ (3,968)$ (3,968)$ (3,968)$ (3,968)$ (3,968)$ (4,042)$ (4,067)$ (4,067)$ (47,651)$
Salary to Direct Staffs (12,000)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (12,720)$ (151,920)$
Salary to Support Staffs (3,700)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (3,922)$ (46,842)$
Commission to Direct Staffs (1,093)$ (1,466)$ (1,466)$ (1,488)$ (1,488)$ (1,488)$ (1,488)$ (1,488)$ (1,488)$ (1,488)$ (1,525)$ (1,525)$ (17,490)$
Electricity (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (2,000)$ (24,000)$
Telephone & Internet (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (900)$ (10,800)$
Stationery Charges (977)$ (977)$ (992)$ (992)$ (992)$ (992)$ (992)$ (992)$ (992)$ (1,017)$ (1,017)$ (1,017)$ (11,948)$
Rent (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (44,400)$
Advertisement (3,000)$ (3,000)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (1,500)$ (5,000)$ (5,000)$ (28,000)$
Insurance (2,100)$ (3,600)$ (5,700)$
Cleaning Charges (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (550)$ (6,600)$
Misc. Expenses (750)$ (750)$ (800)$ (800)$ (800)$ (800)$ (800)$ (800)$ (800)$ (900)$ (900)$ (900)$ (9,800)$
Interest Expense (10,518)$ (10,518)$
Total Cash Inflow/(Outflow) from
Operating Activities 14,288$ 4,451$ 17,094$ 17,057$ 17,057$ 17,057$ 13,457$ 17,057$ 17,057$ 18,098$ 14,536$ 14,536$ 181,747$
Cash Flow from Investing
Activities
Interior Cost $0 0 0 0 0 0 0 0 0 0 0 0 -$
Equipment $0 0 0 0 0 0 0 0 0 0 0 0 -$
Furniture & Fixtures $0 0 0 0 0 0 0 0 0 0 0 0 -$
Office Equipment $0 0 0 0 0 0 0 0 0 0 0 0 -$
Total Cash Inflow/(Outflow) from
Operating Activities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash Flow from Financing
Activities
Capital Contribution from Owner $0 0 0 0 0 0 0 0 0 0 0 0 -$
Loan from Bank $0 0 0 0 0 0 0 0 0 0 0 0 -$
Interest Expense (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (20,700)$
Total Cash Inflow/(Outflow) from
Operating Activities ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($20,700)
Net Cash Increase/Decrease $12,563 $2,726 $15,369 $15,332 $15,332 $15,332 $11,732 $15,332 $15,332 $16,373 $12,811 $12,811 $161,047
Add : Opening Balance $226,850 $239,412 $242,138 $257,507 $272,840 $288,172 $303,504 $315,236 $330,569 $345,901 $362,274 $375,085 $226,850
Closing Cash Balance $239,412 $242,138 $257,507 $272,840 $288,172 $303,504 $315,236 $330,569 $345,901 $362,274 $375,085 $387,896 $387,896
PROJECTED CASH FLOW for 2nd Year:-

24SEP BIZ BUSINESS PLAN
Particulars 1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month 7th Month 8th Month 9th Month 10th Month11th Month12th MonthTOTAL
Cash Flow from Operating
Activities
Sales Revenue 54,425$ 54,425$ 55,782$ 55,782$ 55,782$ 55,782$ 55,782$ 55,782$ 55,782$ 55,782$ 55,782$ 55,782$ 666,672$
Purchase of Supplies (4,282)$ (4,354)$ (4,435)$ (4,463)$ (4,463)$ (4,463)$ (4,463)$ (4,463)$ (4,463)$ (4,463)$ (4,463)$ (4,463)$ (53,235)$
Salary to Direct Staffs (12,720)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (13,483)$ (161,035)$
Salary to Support Staffs (3,922)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (4,157)$ (49,653)$
Commission to Direct Staffs (1,525)$ (1,633)$ (1,633)$ (1,673)$ (1,673)$ (1,673)$ (1,673)$ (1,673)$ (1,673)$ (1,673)$ (1,673)$ (1,673)$ (19,852)$
Electricity (2,000)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (2,080)$ (24,880)$
Telephone & Internet (918)$ (918)$ (918)$ (918)$ (918)$ (918)$ (918)$ (918)$ (918)$ (918)$ (918)$ (918)$ (11,016)$
Stationery Charges (1,088)$ (1,088)$ (1,116)$ (1,116)$ (1,116)$ (1,116)$ (1,116)$ (1,116)$ (1,116)$ (1,116)$ (1,116)$ (1,116)$ (13,333)$
Rent (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (3,700)$ (44,400)$
Advertisement (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (5,000)$ (60,000)$
Insurance (2,100)$ (3,600)$ (5,700)$
Cleaning Charges (578)$ (578)$ (578)$ (578)$ (578)$ (578)$ (578)$ (578)$ (578)$ (578)$ (578)$ (578)$ (6,930)$
Misc. Expenses (750)$ (750)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$ (1,000)$ (11,500)$
Interest Tax Paid (17,054)$ (17,054)$
Total Cash Inflow/(Outflow) from
Operating Activities 15,841$ (370)$ 17,682$ 17,615$ 17,615$ 17,615$ 14,015$ 17,615$ 17,615$ 17,615$ 17,615$ 17,615$ 188,084$
Cash Flow from Investing
Activities
Interior Cost $0 0 0 0 0 0 0 0 0 0 0 0 -$
Equipment $0 0 0 0 0 0 0 0 0 0 0 0 -$
Furniture & Fixtures $0 0 0 0 0 0 0 0 0 0 0 0 -$
Office Equipment $0 0 0 0 0 0 0 0 0 0 0 0 -$
Total Cash Inflow/(Outflow) from
Operating Activities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash Flow from Financing
Activities
Capital Contribution from Owner $0 0 0 0 0 0 0 0 0 0 0 0 -$
Loan from Bank $0 0 0 0 0 0 0 0 0 0 0 0 -$
Interest Expense (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (1,725)$ (20,700)$
Total Cash Inflow/(Outflow) from
Operating Activities ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($1,725) ($20,700)
Net Cash Increase/Decrease $14,116 ($2,095) $15,957 $15,890 $15,890 $15,890 $12,290 $15,890 $15,890 $15,890 $15,890 $15,890 $167,384
Add : Opening Balance $387,896 $402,012 $399,917 $415,875 $431,764 $447,654 $463,543 $475,833 $491,722 $507,612 $523,501 $539,391 $387,896
Closing Cash Balance $402,012 $399,917 $415,875 $431,764 $447,654 $463,543 $475,833 $491,722 $507,612 $523,501 $539,391 $555,280 $555,280
PROJECTED CASH FLOW for 3rd Year:-

25SEP BIZ BUSINESS PLAN
11. Conclusion
The objective of the business plan was to attain funding to the Simple & Co business
that is considered to be a co-working space which is situated in Malaysia. It was gathered
from the paper that the type of business for the business will be partnership and the range of
the company is observed to be co-working space along with digital nomad community.
Target market of this business will include employees those like to work in remote places
along with people those look for work-life balance.

26SEP BIZ BUSINESS PLAN
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27SEP BIZ BUSINESS PLAN
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