Operational Management Strategies for Convenience Stores
Added on 2019-12-03
16 Pages4497 Words156 Views
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SERVICE AND OPERATIONAL EXCELLENCE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Analysis of the operational challenges........................................................................................2Customer Objective and Expectation..........................................................................................4Different Types of Layout...........................................................................................................5Recommendations........................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONThe success of the companies depends on its functional competence. The operativeprocesses keep the foundation stone for the different aspects of the company's performance suchas the speed, quality standards and cost incurred in all the areas of working and the valuecreation chain. The three fundamental components of the operational excellence are operation'sstrategy, operations processes & organization and operations performance management(Heikkilä, 2002). Operations strategy deals with the area of framing the policies and strategieswith respect to the production, technologies, logistics, locations and customer requirements. Theoperation's process implements the strategy formed and to check and monitor the efficiency andexecution of the performance is undertaken by the operation's management together with thecorresponding reporting system (Bruccoleri, Pasek and Koren, 2006). This report elucidates theoperation of the small convenience store. It outlines different elements of the organization suchas its location and type of customers it targets. It details the products and services offered by thestore along with the number of customers visiting the place. An analysis is done with respect tthe various challenges faced by it by using 4V's model and its performance by keeping inconsideration their customer's objectives and expectations. Report also throws light on differentprocesses and lay out used by the selected organization by discussing its pros and cons. Further,based on the study some suggestions are made to enhance the productivity and efficiency of salesand operations of the store. For the purpose small convenience store in Lanarkshire, UK Familyshopper, is taken into account. The store is located in the posh area of the city Glasgow inScotland. 1
The store is known for the attractive discount offers, low prices and great quality. Withthe frequent promotional programs and the distinguished offerings the store becomes successfulin capturing the attention and customers and increasing the footfall. The store stocks the wideproduct lines in different sections of food and non-food products and the round pound pricing isthe key marketing strategy. The weekly customer count is about 8000 and the turnover is up to30000 pounds in the space of 20000 sq ft (Family shoppers, 2015). External graphics drives thecustomers to enter the store. The environment of the store is surrounded by products on shelvesaisle ends and floor with the display of multibuy, price marking or any special offer with the redand white dominant colors. Its products are supplied by Booker and Kerry foods. Number ofworkers at the store are around 70 serving their customers from 9 am to 10 pm everyday.Analysis of the operational challengesThe efficient operational management brings the lucrative results to the conveniencestore by the management of the goods and services at the highest level of efficiency to maximizethe profit. For the purpose 4 V model is used by the mangers to handle the slew of operations. Itcomprises of four components that are volume, variation in demand, variety and visibility. Thisenables the mangers of family shoppers to understand the operations in different dimensions inthe precise and effectual manner and execute all the tasks efficiently.Volume: Family shopper is the high volume low cost convenience store stocks 1700products of food and the non-food range (Link and Marxt, 2004). Die to the wide stream of the2
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