The Service Concept Assessment - Journal and Individual Report

The Service Concept
Assessment - journal and
Individual Report

OURNAL ENTRY TEMPLATE (1)
Student Number:
Journal Entry Number: 1
Name of Firm: Ethnic Restaurant
Type of Service:
Date of Encounter: December 8, 2021
Time of Encounter: 15:30
Very briefly, describe the business:
The Ethic restaurants provide the religious and heritage food experience to an individual
from which they should understand the past food tastes. In other words, the food which is come
from the heritage and reflecting a taste of culture of a particular group, place or community who
adds the local food ingredients which tastes delicious and gives a spark in the food item. The
restaurant is providing the cultural tastes to the consumer but at high ranges comparing from
other places.
How would you rate your level of satisfaction with this encounter? (Scale of 1-7 where 1 is
extremely dissatisfied and 7 is extremely satisfied)
5
Apply relevant marketing and operations concepts/theories from the lectures to your
service encounter: (briefly describe the concept and its purpose as it applies your service
encounter)
According to experience, I observed that the food is quite good but the pricing of the food
is expensive highly. Regard to this, it is expressing the concept of marketing mix theory or model