Service Industry Marketing

Running head: SERVICE INDUSTRY MARKETING
1
Service industry marketing
Institution
Student name
Date

Service industry marketing 2
Executive summary
The report in this article is dedicated to address matter marketing as far as education and
education facility is concerned. Learner in any learning institution with the exception of the few
undisciplined, they are dedicated to achieve through gathering knowledge. The learners are the
future propellers of every state politics, economy, and social factors of the country. The process
of educating the learners is, therefore, crucial for the future we dream. The process is however
affected by some factors which form an integral part of this report.

Service industry marketing 3
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................2
Students tutor ratio.....................................................................................................................................4
Class contact hour and teaching qualifications............................................................................................5
The physical and political learning environment.........................................................................................6
Library facilities...........................................................................................................................................7
Laboratories................................................................................................................................................7
Marketing communication objective...........................................................................................................8
Communicating information........................................................................................................................8
Competition.............................................................................................................................................8
Convincing...............................................................................................................................................9
Promotional mix..........................................................................................................................................9
Advertisement.........................................................................................................................................9
Personal selling......................................................................................................................................10
Public relation........................................................................................................................................10
Criteria to measure the objectives............................................................................................................10
Budget and timeline..................................................................................................................................11
Conclusion.................................................................................................................................................11
References.................................................................................................................................................11

Service industry marketing 4
Introduction
Globally, universities and colleges, both private and public are recognized as the centers of
higher learning. The primary goal of these institutions is to disseminate and utilize knowledge to
meet the socio-cultural and economic development of the states. The learners joining these
institutions are of fifteen years of age, and above and upon studies for the duration of between
three and seven years the individuals graduate with a diploma or a degree in science,
engineering, management among other careers (Bharadwaj, Fahy, & Varadarajan, 2015).
Higher learning institutions are the heart of the country’s social and economic future status, and
every country has to pay close attention to the institutions by empowering them to facilitate
learning. Research by the educationist has it that, the future of the country economic and social
status has a higher dependence on the education system of the country and its efficiency.
Countries that have a stable and effective education system predict a strong foundation of the
economic and social status of that country. In most states, education is a fundamental right to the
citizens and has to be offered to every individual of age without discrimination on race or
disability grounds (Martínez, 2015).
Apart from the professionalism education in the higher learning institutions, the learners are
equipped with the necessary moral skills and skills on how to deal with perplexing social factors.
Learners are hence expected to be of proper and satiable morals, and the community with learned
people is therefore of sturdy and presentable moral conduct (Wang, Tsai, Wen, & Wong, 2018).
Higher education is vital in any country as the development framework depends on the
workforce developed in these institutions. The efficiency of workforce development depends on
the competence of the tutor and the willingness and attention of the learner (Ali, Amin, &