Service Industry Marketing

Running head: SERVICE INDUSTRY MARKETING 1
Service Industry Marketing
Name
Institution

SERVICE INDUSTRY MARKETING 2
Table of Contents
Executive summary.........................................................................................................................2
Institutional factors..........................................................................................................................2
Physical learning environment........................................................................................................3
Political environment.......................................................................................................................4
Institution facilities..........................................................................................................................5
Pedagogy..........................................................................................................................................5
Service marketing promotion..........................................................................................................6
Communication objectives..........................................................................................................6
Institutional factors..................................................................................................................6
Physical learning environment................................................................................................6
Political environment...............................................................................................................6
Institutional facilities...............................................................................................................7
Pedagogy..................................................................................................................................7
Service promotional mix..................................................................................................................7
Product.........................................................................................................................................7
Price.............................................................................................................................................7
Place.............................................................................................................................................8
Promotion....................................................................................................................................8
People..........................................................................................................................................8

SERVICE INDUSTRY MARKETING 3
Measuring objectives.......................................................................................................................8
Budget and timelines.......................................................................................................................9

SERVICE INDUSTRY MARKETING 4
Executive summary
There are several qualities and delivery issues that affect my institution which include
increased cost of courses that are beginning to alienate potential customers. The vast increase in
federal assistance and regulations have inflated tuition plans and reduce advantage of the
university in terms of diversity, competitiveness and freedom. Nonetheless, cheaper alternative
to vocational competence are on the horizon and present threat to higher educations. The core
basic features of a university such as a place where academicians concrete and share ideas in
increasingly under attack. Factors such as economic growth and aging population are reducing
resources allocated to higher education.
Similarly, the economic advantage of university is being replaced by signal knowledge
such as intelligence and integrity. In addition, extra-curricular activity has become an avenue of
immorality and exploitation. As a result, the five factors affecting quality of education include
institutional factors, political factors, pedagogy, institutions facilities and physical learning
environment. The promotional objectives for 2020 include influence, persuasion, awareness
resourcefulness and experience. These objectives will promoted through promotional mix to
enable the institution attract potential students.
Introduction
There are numerous factors that affect quality and delivery of education in higher
institutions of learning. These factors range from lack of economic advantage from education at
the higher level. Lack of integrity with respect to managing athletes. Other problems include
increased prices and inflated tuitions that have reduced the number of enrollment at the
university level. The following factors play a critical role in contributing to the above state.