Factors Influencing Quality and Delivery of Higher Education Services

Service industry marketing
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Service industry 1
Executive Summary
In the present era, education is considered as one of the essential part of the life as the amount of
education that an individual gets leads to the major influence on the personal development and
jobs. The report is prepared in order to find the factors that can influence the quality as well as
the delivery of the services for the higher education that is supported with the help of the
University of Sydney. The marketing communication objective related to the promotion has been
prepared related to the plan. Further, it includes the promotional mix variables that should be
consider by the University of Sydney so that they can achieve their communication objective.
Further, the findings related to the criteria for measuring, budget, and the timeline related to the
marketing communication plan.

Service industry 2
Contents
Introduction......................................................................................................................................3
Factors that influence the quality and delivery of higher education services..................................4
Marketing promotion plan...............................................................................................................6
Marketing communication objectives..........................................................................................6
Promotional Mix..........................................................................................................................6
Direct Marketing......................................................................................................................7
Advertisement..........................................................................................................................7
Sales promotion.......................................................................................................................8
Personal selling........................................................................................................................8
Criteria for measuring the objectives...........................................................................................8
Budget and timeline.....................................................................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Service industry 3
Introduction
The educational service industry consists of different types of institutions that offer the academic
education, technical instruction as well as the career. In the educational sector, this has been
found that several factors that influence the quality as well as delivery of the higher education
services. The educational service provider always wants to deliver the best from their end
because of the tough competition in the market. The educational institute that has been focused
in this report is University of Sydney. Considering the current scenario, I being the marketing
communication director of higher educational institute prepare the marketing communication
plan for the year 2020. The report will include the marketing communication objective that
contributes in achieving the components. Further, it include the elements of the promotional mix
that helps educational service provider in generating the awareness among the market about the
services that are offered by University of Sydney.