Service and Network Productivity

This article discusses the key partners, resources, reasons, and costs involved in starting a Sydney Fast and Healthy Foods Company. It also outlines the target market and strategies for maintaining good customer relationships.

Running head: SERVICE AND NETWORK PRODUCTIVITY 1
Service and Network Productivity
Institution’s Name:
Student’s Name:

SERVICE AND NETWORK PRODUCTIVITY 2
Before starting any business, one has to have a clear and well laid down business plan
which will help to start the business. However, making a business plan is sometimes a challenge
depending on the business that is to be started. Sydney Fast and Healthy Foods Company is
intending to start a business. The company will have to run various activities which will enable it
to achieve its objectives hence making the business a success. Therefore, for such a business to
thrive well in Sydney, there should a well-planned program that will help the company to
achieve its objectives (McKeever, M., 2016.)

SERVICE AND NETWORK PRODUCTIVITY 3
For the company to achieve its objectives, it has to have some key partners who will help
in day to day activities. One of the partners is Food suppliers. The partners will help in supplying
of food commodities to the company. The second partner is delivery companies. The companies
will help in placing of orders and quick delivery of the commodities ordered. The other partner is
Kitchen Suppliers. The company will play the role of delivering services to the customers in
Sydney in an efficient way. Social Media Influencers also will play a greater role towards the
company. They will help in running social media activities and also website development for the
company. The other partners are those of Food and Van Rental services. The partners will play a
role towards running the services within Sydney. They will also help in delivery orders to the
customers within Sydney. The other partner is that of Organic Food Producers. They will help in
offering nutrition service sessions. (Eisingerich, 2007, pp.262).
In order to achieve all the activities of the company, enough resources should be
available. These key resources are; finances which will help in payment services, delivery trucks
which will help in delivering of food stuffs, corporations who will aid in giving funds, the chefs
who will be preparing meals, the nutritionist who will give nutritional services and lastly
delivery teams who will help in order fulfilment (McDonald, M. 2016, pp.12).There are various
reasons behind the establishment of the company. One of the reasons is that most people don’t
know how to prepare nutritious meals for themselves. Some even find it a burden because it
sometimes becomes a process when preparing such meals. Such kind of people end up buying
ready food which is not well prepared. The other reason is that other people find it hard going for
food in the joints because of the distance. The company will try to solve the problem by offering
deliveries. The company will also offer nutritionists services to its customers. Among the health

SERVICE AND NETWORK PRODUCTIVITY 4
meals that the company will offer is breakfast, supper and dinner. On top of that, the company
will offer fresh drinks like milk and juice drinks to its customers (Graham, 2012, pp.418).
The company will work around the clock in order to maintain its customers. This will be
achieved through maintaining good customer relationships. To add to that, good relationships
will also be achieved through partnership with social media in the advertising of their products,
rewarding of the loyal customers, giving discounts to the customers, and giving of special meals
to the clients in relation to the advice given by the nutritionist (Taneja, S.2014, pp.249). The
company will also offer enrolment processes to the clients. The company targets men and also
women who are busy hence they lack time to prepare meals for themselves. It also targets the
people who are aged between 18 to 60 years. The company also targets busy workers who have a
fixed timetable hence cannot be able to get enough time to go and look for lunch. The company
also targets those people who cannot prepare healthy meals for themselves. It also targets those
people who need nutritionists’ advice of living a healthy (Brodie, 2013, pp.105).
To enable the company run its activities efficiently, some costs will have to be accounted
for and budgeted for at the same time. The company has to account for salaries of the workers,
the funds for maintaining the company website and also accounting system. On top of that, the
company will have to check on delivery force, marketing of the products, the packaging of
products and managing of nutritional services. Lastly, the company will have to be careful on
how to manage its revenue. It should also find ways how to get more revenue from its customers.
By setting up a good plan, the company will run its day to day activities efficiently hence
achieving objectives of the company (Kerzner, H. 2018, pg.68).

SERVICE AND NETWORK PRODUCTIVITY 5
Footnotes
Brodie, R.J., Ilic, A., Juric, B. and Hollebeek, L., 2013. Consumer commitment in a virtual brand
community: An exploratory analysis. Journal of business research, 66(1), pp.105-114.
Eisingerich, A.B. and Bell, S.J., 2007. Upholding customer relations in high credence
services. Journal of Services Marketing, 21(4), pp.253-262.
Kerzner, H., 2018. Project administration best performs: Achieving global superiority. John
Wiley & Sons. Pp.68.
McKeever, M., 2016. How to inscribe a business plan. Nolo.
McDonald, M. and Wilson, H., 2016. Promoting Plans: How to formulate them, how to revenue
from them. John Wiley & Sons.pp.12-45.
Graham, D.J. and Laska, M.N., 2012. Nourishment label use partly mediates the connection
between insolence toward healthy consumption and overall alimentary quality among
college students. Periodical of the Academy of Diet and Dietetics, 112(3), pp.414-418.
Taneja, S. and Toombs, L., 2014. Setting a face on small trades: Perceptibility, practicability, and
sustainability the effect of social media on small commerce promotion. Academy of marketing
studies journal, 18(1), p.249.