Business Plan for Healthy Nutrition Depot in UK Market

Enterprise and
Entrepreneurship

EXECUTIVE SUMMARY
The firm is being developed with an intent to serve best quality nutrition meals and other
food items that can be delighted and enjoyed by the customers who are conscious about their
health and want to eat something healthy and nutritionist. The food company will establish in the
market of UK. As UK is one of the developed economies, thinking to establish a new business
venture in that nation can be a successful idea. Healthy Nutrition Depot is going to establish its
business with an aim to serve a variety of tasteful and healthy meals which are made from high
quality raw materials and prepare to target those customers who are not making any compromise
in respect of their health. In order to launch a new business venture, it is important to know the
target customers, competitors, growth opportunities, feasibility and many more.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Proposed future business.............................................................................................................4
Target customers.........................................................................................................................5
Competitors.................................................................................................................................5
Skills............................................................................................................................................5
Projected 2 year profit and loss account and proposed two years cash flow forecasts...............7
Identifying, evaluating and selecting appropriate funding sources to increase the business
opportunities................................................................................................................................8
Plans for obtaining the resources, both tangible and intangible between present and either 1-2
year ahead....................................................................................................................................9
Type of organisation and the MIS needed to control the business.............................................9
Vision of the business idea........................................................................................................10
CONCLUSION .............................................................................................................................10
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
The aim of this report is to make an effective business plan for the enterprise and
development of new venture. With a motive to create and build a successful business
organisation in the current market, it is very essential for the entrepreneur to have an
understanding of the significant areas where the business is going to be developed (Tien and
et.al., 2019). The current report will generate a business plan for the food organisation named
“Healthy Nutrition Depot”. For that purpose, the report will outlines several key points such as
proposed product or service, target customers, competitors, required skills, budget plan, business
vision and many more.
TASK
Proposed future business.
The business that is going to be launched in the food market of UK is “Healthy
Nutrition Depot”. This business will be highly focused on serving extremely healthy meals to
the customers who are never compromise with their health. The business will include several
healthy meals such as avocado toast with egg, tomato, French toast and many more. All such
products will prepare with high quality raw materials and processed with fine process so the
value does not fed away in the manufacturing process. Moreover, these products will be served
at reasonable prices with appropriate quantity so it can make customers happy and delighted.
Now a days, customers are highly focused on their health as some are fitness freak and some are
highly conscious about their health as they avoid oily and junk food (Chatzichristos and
Nagopoulos, 2019). The brown bread is going to replace the idea of white bread.
In order to protect the original idea of the new business venture, Trademark is the suitable
option for the company. It means a sign capable of identifying the products and services of one
organisation from those of other companies in the market. These are protected by intellectual
property rights. These are used to recognize design, sign or expression which outlines certain
products or services. Additionally, trademark owner can be a business organisation, individual or
legal entity. Hence, for the new business venture of Healthy Nutrition Depot, trademark can be
used to protect the logo, design or any expression so the competitors won't be able to take
unnecessary advantage of it.