Service and Relationship Marketing - MKTG30003

   

Added on  2020-03-13

9 Pages1550 Words109 Views
Running head: SERVICE AND RELATIONSHIP MARKETING Service and Relationship Marketing Name of the StudentName of the UniversityAuthor Notes
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SERVICE AND RELATIONSHIP MARKETING1Table of ContentsIntroduction......................................................................................................................................2Flow chart for front stage and back stage........................................................................................2Explanation of service.....................................................................................................................4Managerial Implications..................................................................................................................7Conclusion.......................................................................................................................................7Reference.........................................................................................................................................8
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SERVICE AND RELATIONSHIP MARKETING2Introduction The purpose of this report is to prepare a flowchart for the operational activities in frontstage and backstage of The Grace Hotel Sydney. It is important for all hotel service industry tohave an organised flow of operations for both the front and back stage. This will help to ensurethat the overall operational activities of the hotel are maintained properly and the customers areable to get the best quality of service.The report will also highlight upon significance of each stage activities within theoperation of front stage and backstage of the hotel. The managerial implications of the each stagewill also be highlighted. Flow chart for front stage and back stage ArrivalPre-ArrivalIssuing ofkey andWelcomeKitRoom-AllocationRegistrationof GuestsLuggageHandlingPick-upServiceReservationEnquiry
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