Service Marketing in Marriott International

MARKETING
Service marketing
Student name

Service marketing 1
Introduction
Marriott international is one of the well-known hotel industries, which was founded by J.W
Marriott and was mainly guided by family leadership since 1927. In terms of principles, they
remain embedded in the company culture till today. Other than this, their diversity and
inclusion are the fundamental to their core values and in concern to the strategic business
gaols. In terms of services, J.W Marriott takes proper planning and coordination. They
believe in giving the right support at the right time to their ultimate customers so that they
can bring people, purpose and results together (Marriott, 2019).
Services – There are three types of services, which are core, supplementary and augmented
services (Hunt, and Ivergard, 2014). Hence, these services vary from industry to industry and
in term of Marriott they are majorly classified through diagram-
Marriott Core services-
Putting people first, embracing
change, acting with integrity,
serving world
Supplementary services
Reservations, receptions,
baggage services, cocktail bars,
restaurants, internet,
businesses centre, luxurious
room services, valet parking,
cashier, entertainment, sports.
Transport
facilities
Luxuriou
s quality
Luxurious
service
delivery
On and
off time
service
delivery
Quality and
expectation
Checkout
services
Augmented services