Building Strong Relationship with Customers in Services Marketing

Services Marketing
Running Head: SERVICES MARKETING
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SERVICES MARKETING 1
Table of Contents
Table of Contents..................................................................................................................................1
Building Strong Relationship with Customers.......................................................................................2
Relationship development model...........................................................................................................3
Relationship strategies for customer relationship..................................................................................4
References.............................................................................................................................................5

SERVICES MARKETING 2
Building Strong Relationship with Customers
The strong relationship could be effective for a barber shop to make their position in the
marketplace. There are certain theories that could be considered by the barbershop to make
relation with their specified consumers like core service provision, switching barrier theory,
social bonds, financial bonds, structural bonds, and customization bond (Armstrong, Kotler,
Harker, and Brennan, 2015).
Moreover, barber shop would be capable to obtain competitive benefits from the use of these
strategies. From the use of financial bonds, barber shop could focus on three major
components like stable price, frequency reward, building, and cross-selling. These strategies
could be effective for Baber shop to relation their existing consumers and attract new
consumers in limited time and cost (Karnani, McFerran, and Mukhopadhyay, 2016). It
could also be supportive to obtain financial benefits within the targeted time frame.
Apart from this, it is also analyzed that social bonds strategy could be effective for making a
personal relationship with consumers as it would support barber shop to obtain positive
responses. Through this strategy, barber shop could be facilitated to make social bonds
among consumers, which will enhance the possibilities of success. This strategy would aid
the barber shop to make an unremitting relationship with their potential and existing
consumers and enhance their profitability. Apart from this, barber shop could use
customization bonds and make innovative products and services as it would aid to attract new
consumer in the least time (Armstrong, Kotler, Harker, and Brennan, 2015).
The customization bond could assist barber shop to enhance customer closeness towards
their products and services, which would be effective to make a reliable relationship with
consumers. It could also be effective for obtaining higher competitive benefits by making a
unique image of firm among consumer mind. In addition, barber shop could use structural
bonds wherein they could be capable to make integrated information structure. Consequently,