Setting a Business in Europe | Assignment

Added on - 30 Dec 2020

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Business in Europe
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Question 1. Choosing EU company for setting up manufacturing plant................................1Question 2. Discussing institutional and policy changes and advantages within EU that willaffect organisation in operating in EU....................................................................................2Question 3. Assessing suitable countries which will be fruitful for business andrecommending the best of these locations for the firm..........................................................3Question 4. Factors to be considered by company in setting up the production and distributionand how it will deal with it.....................................................................................................4Question 5. Recommending market entry strategy to successfully operate in EU market byproviding action plan..............................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................7
INTRODUCTIONBusiness should be set up by considering factors so that it may succeed quite effectively.Present report deals with Maruti Suzuki India Ltd which is engaged in automotive sector and isplanning to expand and set up its manufacturing and distribution plant in EU market to attainbenefits. Germany is recommended as market to set plant to extract benefits. Furthermore,current issues in EU, political and institutional changes are evaluated. Furthermore, threecountries are assessed the best suitable for manufacturing purpose. The firm will be able to attainprofits by manufacturing good quantum of products to satisfy customers.Question 1. Choosing EU company for setting up manufacturing plantEU market is one of the biggest one which is suitable for the business to establish itsproduction and distribution plant in market. It may be able to earn profits as cost of producingautomotive may be reduced up to a high extent. This would help company to easily expand itsoperations in EU market and earn desired profits quite effectually. Maruti Suzuki India Ltdwhich is the largest auto-mobile manufacturer headquartered in India can expand manufacturingplant in EU so that it may be able to garner good quantum of revenue by providing quality goodsto customers and thus, imparting them greater satisfaction and developing its market share bytargeting people of Europe (The business environment in the EU. 2011).The European market has several issues which are to be taken in account by the companybefore its expansion in the Europe. In order to run smooth operations, EU is planning tocomplete single market in order to remove hindrances and obstacles to effectively cross-borderactivities. This will help organisations to take advantage out of it as commercial opportunitieswould be generated in markets and thus, union business environment would become productiveand economically sound as well. European legislation is required to be taken in account so thatbusiness may freely operate and earn profits. The institutions have taken into consideration theissues and problems to enhance business operations. On the other hand, Brexit influence isprevailing in EU by which transitional arrangements have been made to start new relationshipbetween EU and UK. The council is planning to adopt guidelines issued by EFTA (EuropeanFree Trade Association) which will have constructive relationship between countries in theEurope.1
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