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Maruti Suzuki India Limited- Case Study

   

Added on  2019-11-29

5 Pages863 Words165 Views
Running head: MARUTI SUZUKI INDIA LIMITED CASE STUDY1Maruti Suzuki India Limited Case StudyStudent’s Name:Institutional Affiliation:

Maruti Suzuki India Limited Case Study2The business landscape in India is characterized by fierce competition, uncertainty, nonlinear growth, and turbulence. Maruti Suzuki India Ltd faces fierce competition from homegrown motor companies such as Tata Motors and foreign automobile companies. Evidently, each of these automotive powerhouses is fighting hard to outdo the other and dominate the market share (Lokhande & Rana, 2013). Despite the competition, Maruti Suzuki has still maintained its position as the market leader. However, this dominance may not last for long due to other companies venturing into the small car section of the market. This new development poses a significant threat to the enterprise. The case study takes a look at the journey of Maruti Suzuki since its beginning. Moreover, the case study outlines the various organizational and Human Resource changes which enabled the company to respond to a series of business needs. These changes, which were majorly on the monopolies and public sector enterprises, enabled Maruti Suzuki to compete with other global companies. The case study illustrates the challenges that the company has faced in its effort to make these changes and how the Human Resource participates in the creation of these changes. Some of the problems encountered include the need to modify the perception and mentality of the employees regarding certain cross-cultural issues and create an efficient workforce. One of the most difficult undertakings is to come up with a breakthrough innovation which would help the company standout and gain a competitive edge. Another pressing challenge for the company is retention of talent. With the competition heating up, retention of top talents is becoming more difficult.The problems stated above can be dealt with using several approaches. The HR needs to develop and embrace an organizational culture that is supportive of the stated efforts. A supportive culture can be achieved by setting clear goals and celebrating when the stated goals are met (Bratton & Gold, 2012). As some thinkers note, employees will be more motivated when

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