This document discusses the key business problems faced by hotels in terms of channel distribution costs, customer complaints, and lack of transparency. It suggests strategies like rational pricing techniques, customer segmentation, and yield management systems to overcome these problems. The document also outlines the steps involved in implementing these strategies and the timeline for the same. It provides an overview of the five modules that cover topics like revenue management, sales forecasting, controlling price, and evaluating the proposed strategies. The document concludes with references to research papers on hotel revenue management.