Promotional Mix of ACI LIMITED- SHWAPNO Lifestyle

ACI group is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products, etc. However, SHWAPNO is a business unit of ACI logistics. SHWAPNO is the largest retail company in Bangladesh currently holding a share of 35% of the retail industry. Inaugurated in 2008, SHWAPNO now has over 46 outlets and 1600 employees spread across the country. Along with this, the report discloses the area of improvement in the promotional activity of SHWAPNO.