Contemporary Developments in Business and Management Assessment

Contemporary Developments
in Business and Management
Assessment

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Influence of external environmental factors and their importance to organisation.....................3
TASK 2............................................................................................................................................7
Relevance & influences of CSR and sustainability on business policies and decisions............7
Critical analysis of the effectiveness of Vodafone's response....................................................9
Areas where improvement is needed........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business and management is defined as the process to maintain lead in business
expansion and managing the same in prominent way. As the time passes it increases the
globalisation which is helpful for their business in their expansion that enhances market
development in effective manner. In the changing market condition this is highly essential that
internal and external factors are to be determined and understood in such a manner that their
impact can be calculated which leads to attain high sustainability for the business (Broome,
Bowersox and Relf, 2018). In order to eliminate negative impact of the business market changes
are requisite to be inculcated by the business by which competitive advantage can be received
and this result in increment of market image for business. For the management of company this
is imperative that they alter their internal policies in accordance with market situation in order to
prove their identity in external market. This report is based on Vodafone Group plc which is a
British multinational telecommunication company headquartered in London, UK. Vodafone
Group plc is considered as one of the prominent telecommunication service provider in the world
as they are having presence in more than 60 countries. Within this report va rious external factors
are analysed which is having direct impact on their market response. In the last part of the report
impact and significance of CSR and sustainability in context of Vodafone Group plc is
elaborated.
TASK 1
Influence of external environmental factors and their importance to organisation
In the process of business operation, market and businesses are getting high implications
by numerous external factors in order to eliminate negative factors within business operations.
External environmental factors are dynamic in nature and in order to manage them several
policies are required to be framed by the business so as to convert negative aspects into positive
by which distinct competitive advantage can be received by the company that can be retained for
long period (Bullough, Moore and Kalafatoglu, 2017). For this purpose PESTLE framework is
used by the business and this is helpful in analysing external factors in prominent manner. These
are used as a strategic tool which provide full evaluation of entire factors that are existed outside
the business.
PESTLE analysis of Vodafone Group plc:

Political: In the process of business operations in some nation, these are giving high
implications from governmental policies and rules as they may create barrier in international
trade. When a business is operated at global periphery then political factors are providing high
impact on business operations. There are many political factors which are affecting business such
as taxation, trade tariffs and many more. In accordance with government these factors are putting
their high impact on businesses over each industry. Vodafone is a global telecommunication
service provider which is providing voice and data services to their customer across global
periphery. UK is known to be a political stable nation which denotes that their rules and
regulations are affecting inside trading of the nation. This is highly helpful for Vodafone as these
are assisting them as trade policies for stable countries are not changing which resultantly
provide highs sales and customer coverage to the company. By this factor during their business
expansion complexities can be released which may results in easily establishing any new unit in
new market segment. As UK is highly stable in their political condition which is saving cost to
the company for implementation of any change during their processes as laws in UK are flexible
so can be enforced by business organisation. This is helping Vodafone to keep their prices at the
level of lesser fluctuations, due to stable political condition this is certain that probability of
introduction of new governmental condition is low which provide positive implications to
Vodafone for their steady pricing policies. On the other hand there are some other political
factors which are having high positive implications on Vodafone, as government of UK is highly
supportive for promoting their in-house companies and advanced technology is used by them in
order to enhance living standard of population. These aspects are giving positive implications to
Vodafone as in earning more profits and to retain competitive edge within markets of UK.
(Coghlan and Shani, 2018). Similarly high assistance is given by UK government in form of
flexible policies and security policies to telecommunication companies due to increased use of
internet in current time. This is fruitful for Vodafone in order to enhance their profitability and to
get high access over internet regarding data and other services.
Thus this can be concluded that political factors are having high advantages for the
business as in framing decisions and retain management in prominent manner through which
high positive impact can be drawn on business development of Vodafone.
Economic: These factors are associated with economic conditions and which is highly
dependent on their GDP, unemployment rate, purchasing power, rate of interest, inflation rate,