Singapore Airlines Digital Media Communications

Running head: Singapore Airlines Digital Media Communications 1
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Running head: Singapore Airlines Digital Media Communications 2
Table of Contents
1.0 Introduction...................................................................................................................................3
2.0 About Singapore airlines.................................................................................................................3
3.0 Singapore Airlines Current digital marketing environment.............................................................3
4.0 Marketing........................................................................................................................................5
5.0 Singapore Digital Marketing Communication analysis...................................................................7
6.0 conclusion........................................................................................................................................9
7.0 references......................................................................................................................................10

Running head: Singapore Airlines Digital Media Communications 3
1.0 Introduction
Singapore was founded in the year 1947 initially called the Malayan Airways. It started
operating in October 1972. Since the start of the business, it has risen to be among the top
world airlines, it among the favourites brands in Singapore now among the top 20
carriers globally when it comes revenue passenger distance and it has been ranked the 10th
worldwide in capacity of passengers it carried. It has a good reputation and rich heritage
which has helped it to build a long term corporation with agencies. This report is going to
analyse current digital marketing environment for Singapore Airlines, Marketing
Strategies and the analysis of digital marketing communications (Wirtz & Heracleous,
2016).
2.0 About Singapore airlines
Singapore Airlines Limited (SIA) main purpose is air transportation of cargo, passengers
and other related business. Together with SilkAir and Scoot which are its subsidiaries, the
SIA passenger route linkage extent to over 150 destinations across the 6 continents and it
operates in over 30 countries. (Heracleous & Wirtz, 2014).
3.0 Singapore Airlines Current digital marketing environment
Technology
Singapore Airlines strongly believes adopting the use of information Technology, the
company is now using new innovations for instance, electronic ticketing, sell of tickets
over the internet, use of smart cards for check-in self-service, automated check-in and
other management software. SIA was the first industry to install productivity suit to assist
clients use their personal computers even after boarding the plane. It also have business