Marketing Strategies of Singapore Airlines - Desklib

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of the student
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STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Major Elements of Strategy.............................................................................................................3
Staging.............................................................................................................................................3
Arenas..............................................................................................................................................4
Vehicles...........................................................................................................................................4
Differentiators..................................................................................................................................5
Economic Logic...............................................................................................................................5
References........................................................................................................................................6

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STRATEGIC MANAGEMENT
Introduction
Singapore Airlines is the flag carrier airline of Singapore and has its hub in Changi
Airport of Singapore. The mentioned Airlines has one of the best fleet of aircrafts with the latest
Boeing Dream liner as well as the Airbus A-380 in its assets. The company has an annual
revenue more than dollar 11000 million and an annual income of close to 1 billion dollar. The
following report has given a detailed account of the different marketing strategies of the
company to stay sustainable in nature.
Major Elements of Strategy
The five major elements of strategy upon which the management of Singapore Airlines
works are as follows;
a. Staging
b. Arenas
c. Vehicles
d. Economic Logic
e. Differentiators
The discussion of each of the strategy is as follows;
Staging
The management of the company has the unique ability to respond to different kinds of
critical situations at the earliest and thus has the capability to deal with any kind of situational
crisis. The management keeps a regular touch with the employees which help to limit any kind of