The Impact of External Challenges on the Brand Image of Singapore Airlines
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1 MANAGEMENT Introduction 3 Analysis of Challenges Faced by Singapore Airlines with help of PESTEL Analysis.3 Political Analysis.3 Economic Analysis .4 Social Analysis .4 Technological Analysis 5 Legal Analysis5 Environmental Analysis .6 Development of Business Strategy for the Issues Faced by Singapore Airlines .6 Analysis of Critical Success Factors for Operationalizing Business Strategy .7 2 MANAGEMENT Conclusion 9 References 10 Appendix 12 Appendice 1.12 Appendice 2.12 Appendice 3.13 Introduction Singapore Airlines Limited