Case Study: Ryanair Business Strategy Analysis

CONTEXT OF BUSINESS

Table of Contents
Introduction 3
Main body 3
External factors of ryanair 3
Changes in pestle factors affects the opportunities and threats 5
Different styles of leadership 6
Leadership style that can meet the business objective 8
Evaluation on corporate social responsibility 9
Conclusion 11
References 12

INTRODUCTION
Business is termed as the process of organization or the enterprise that are engaged in different
types of activities that are related to commercial and professional. It can be also said that it is
organized activities and efforts of the individual that are related to producing and selling goods
and services with the motive of profit (Hallett and Gougherty, 2018). The chosen company of the
study is Ryanair airlines that offers different types of low cost, no frills services for the people
who want to trail to European destinations. Along with this the company also deals with hotels,
phone cards and bus tickets (Ryanair, 2021).
Further, the report will discuss the SWOT and Pestel analysis of Ryanair airlines. Along with
changes that result in influencing the opportunity and threats in the business. The report will also
address this trend and weakness of airlines that are affecting their opportunities. It will also
evaluate different styles of leadership and which will be the best management and leadership
style for choosing an airline. Later on, it will also give recommendations on suitable leadership
style that will result in meeting all the business objectives. Lastly it will comment on corporate
social responsibility that is used by airlines.
MAIN BODY
PESTLE and SWOT analysis of Ryanair :
It is very important for the organisation as it helps them to know all the factors that can result in
affecting the operation of the business. It includes political, social, economic, technological, and
legal and environmental factors that can affect the performance and activities of the business.
Political factors
The company has to face a high amount of issues that are related to challenges they have to face
after the uncertainty over Brexit in their business environment (Pestle analysis, 2021). On the
other hand they have to face different types of issues that are related to the high amount of
terrorist attacks in Europe.
Economic factors
It has been identified that companies have to face different types of economic factors that have
affected their operations that are related to pandemics which have declined their sales. Instead of
this the company also had to face weaker GBP post regarding Brexit which have pressured them
on their fair prices.

Social factors
It is the most important factor that the airline company has to keep focused, which is related to
customer preference related to high speed rail at the time when they are booking airlines for their
short haul routes. However, the company always keeps their focus on consumer willingness. If
the cost of a ticket is low the consumer will spend more (Martynenko, 2019).
Technological factors
If the company has to be one step ahead from its competitor then they have to adopt new
technology that is coming up in the market. On the other hand they also have to improve their
digital platforms which can result in enhancement of customer experience.
Legal factors
The company had to face a high amount of government intervention as they have to follow
different rules and regulations data set by the European Commission whether it is related to
receiving state at certain European airports. The other thing is European Union regulations after
the challenges facing Brexit.
Environmental factors
It has been identified that the company has to keep it’s focus more on this factor because it not
only results in environmental initiatives but also make their customer attractive if they will
operate a young fleet in their time of lowest emission regarding Spears.
SWOT ANALYSIS
It is the framework that is used by the organisation to identify different types of things that are
related to the strength, weakness, opportunity and threats. It is useful for the company as it helps
them to know the facts in which the company is lacking, like minimize risk and take advantage
for a chance of success.