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Singapore Airlines Response to the Economics Crisis

   

Added on  2020-05-04

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Running head: SINGAPORE AIRLINE’S RESPONSE TO THE ECONOMIC CRISIS SINGAPORE AIRLINE’S RESPONSE TO THE ECONOMIC CRISIS Name of the Student:Name of the University:Author note:

1SINGAPORE AIRLINE’S RESPONSE TO THE ECONOMIC CRISIS Table of ContentsIntroduction................................................................................................................................2Vision of the Singapore International Airlines..........................................................................2Mission of the airlines................................................................................................................3Core competencies of Singapore International Airlines............................................................4Strength of the of SIA................................................................................................................4Weaknesses................................................................................................................................5Opportunities..............................................................................................................................5Threats........................................................................................................................................5Appropriateness of SIA’s Strategic Response...........................................................................5Conclusion..................................................................................................................................5References..................................................................................................................................6

2SINGAPORE AIRLINE’S RESPONSE TO THE ECONOMIC CRISIS Introduction Singapore Airline got recognition as being one of the world’s premiere airlines. It hasbeen voted as the best Airline in the world and in the year 1995, Singapore Airlines wasregarded as the most admired firm by the magazine of Asian Business. However, theEconomic Crisis of Asia affected most of the Airlines in Asia (singaporeair.com, 2017)Singapore International Airlines was also affected by this crisis. However, the airlines,decided to take up acted as a response to this crisis. The airlines adopted strategicmanagement forces in order to comply with the economic crisis when the airlines decided tolaunch its biggest product. This lead the airlines to a biggest dilemma about that itscompetitors are facing harsh crisis. Against this background, it is important to note about themission and vision of the company along with its core competencies. The way the Air Asiahas responded to the crisis as well comes under the strength, weakness opportunities andthreats of the company. By taking into account these perspectives, it is important rather todetermine the policies of the organization and how it has tackled the problem of the Asiancrisis when the other Asia Airlines suffered tremendous loss (singaporeair.com, 2017).Vision of the Singapore International Airlines “Singapore Airlines has a responsibility not only to be an excellent SingaporeAirlines has a responsibility not only to be an excellent company, but also to be an excellentcitizen of the world by enhancing the lives of the people we touch. With that aim in mind, wehave made many commitments to the arts and education, to our communities, and the healthand welfare of our country’s citizens, and those in countries we fly to. With this goal in mind,we’ve also made a strong commitment to preserving the environment – and our world forfuture generations”. Having the aim in mind, the airlines have built commitments to theeducation and arts, to the communities and welfare and health of the society and the citizens

3SINGAPORE AIRLINE’S RESPONSE TO THE ECONOMIC CRISIS of the countries where the airlines fly. Having these improvements in mind as well as thegoals, the airlines of Singapore has also made stronger commitments in order to preserve theenvironment and the world for the future generations. The organization has also strived forthe safety goals (singaporeair.com, 2017). The safety vision is easily available to the publicso that they can understand about these important safety goals. The vision therefore, of theairlines industry of Singapore is to become the competitive and foremost aviation group. Itlooks forward to become passenger focused, flight catering in a best way in the competitivefield. Mission of the airlines The mission of the airlines are “Offer superior service in every area, atcompetitive price, yielding a surplus to finance expansion and modernization, and provide asatisfactory return to shareholders. All this, while keeping employees satisfied, happy, andmotivated.”The airlines of Singapore are an international company, which is dedicated toprovide transportation services by air having the highest quality and to enhance the returnsfor the benefits of its employees and shareholders. Its mission is to become the leadingaviation group in Asia by rendering reliable and safe passengers the good services(singaporeair.com, 2017).Core competencies of Singapore International Airlines Having stronger capabilities and the core competencies, the airlines isbecoming strongly competent. Firstly, the airlines are providing service which is based on theexcellence of being cost effective. During the economic crisis, the airlines of Singapore hasreduced 2.5% of its cost and increased its service to the other countries (singaporeair.com,2017; Drucker, 2017). This important core competency is being supported by the excellentmanagement though the means of communication and motivating the employees in order to

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