Sino Iron Case Study: Applying Business Concepts in Global Market

INTERNATIONAL BUSINESS

Executive summary
The current report is formulated in response to the case study of Sino Iron. This case study helps
in applying the various concepts of business with respect to global perspectives that are
applicable to the global market. The case study was also very helpful in appraising the various
stages that are undertaken in the process of taking a business to the international front as well as
making it successful. The case study of Hua Dongyi and Sino Iron is very apt in demonstrating
the prerequisites for handling global business which includes the use of critical thinking that is
necessary to overcome the barriers in international businesses. On basis of the case study, few
recommendations are suggested. The first recommendation is to clarify the job roles of the local
and global management. The second recommendation is to understand the market before
entering it. The third recommendation is for appointing individuals who are skilful in making
ruthless plans and implementing the same. The final recommendation is to appropriately manage
and handle the expats.

Table of Contents
Situation analysis 4
Strategy implementation 7
Conclusions 7
Recommendations 8
References 10