Internal and External Analysis of Qantas Airways Limited
VerifiedAI Summary
Introduction 4 External Analysis of Qantas 4 PESTEL analysis 4 Porters Five forces 5 Success Factors of Qantas Airways 6 Internal analysis 6 Business strategy of Qantas Airways 7 Performance of Qantas Airways 8 Stakeholders of Qantas Australia 9 Nature of customer base 10 Future Strategy of Qantas 10 Conclusion 11 References 12 Appendices 14 Appendix A 14 Appendix B 15 Introduction Situation analysis refers to process within marketing plan that helps in analysing the internal and the external environment of an organization that helps in the identification of the capabilities of