Situational Analysis of Marks & Spencer

Situational
Analysis

Table of Contents
SUMMARY.....................................................................................................................................1
ANALYSIS......................................................................................................................................1
IDEAS FOR ACTION.....................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

SUMMARY
Marks & Spenser is major British multinational retailer which was founded in 1884 by
Michael Marks and Thomas Spencer. Its headquarter is located at Waterside house, 35 North
Wharf Road, Paddington, London, United Kingdom (Vrska Jr, Pergande and Spencer, 2017).
Products offering by them are clothes and accessories of men's, women's as well as children at
worldwide level.
 Mission - Mark and Spencer Mission are to make inspirational quality accessible to
others.
 Vision - Mark and Spencer vision is to be the standard against which others are
measured- Benchmarking.
 Values - Mark and Spencer Values are Quality, Service, innovation and trust.
Apart from this, there are some key objective of Mark and Spencer Explanation of these
are as follows :-
 Employees orientation – Company have high expectations from their staff as they will
contribute more within working of Mark and Spencer. Their is requirement of succession
management as well as developing career path for staff members. Thus, it is part of The
Mercantile London to attract, motivate as well as retain their high calibre staff because
they will assist in business transformation and also deliver improved performance.
 Organisational objectives – Mark and Spencer organisational objective is to regain their
leadership in clothing as well as specially food (Scott and Walker, 2017). Respective
objective will accomplish through translating their scale and authority into superior
quality, value as well as appeal.
 Sales Objectives – It has been belief by respective organisation that there is plenty of
room for enhancement within sales per foot. Mark and Spencer saw return per foot as key
operational objective going forward.
ANALYSIS
Business environment is sum of internal as well as external factors which have their
direct impact on working of an organisation. It is important for Mark and Spencer to analyse
these factors through proper framework because it will help in minimising negative impact and
gaining positive outcomes. Thus, External and internal analysis are as follows :-
1