SITXMPR007: Develop and implement marketing strategies assessment 2

DEVELOP AND IMPLEMENT MARKETING
STRATEGY
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Host interview........................................................................................................................3
Internally.................................................................................................................................3
Externally...............................................................................................................................5
PART B............................................................................................................................................6
Evaluation of opportunities that can be analysed through SWOT analysis based on Part A. 6
Develop marketing strategies for identified products............................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Marketing strategy are plan of action through which customers can be targeted. A
marketing strategy of business is based on value proposition, brand messaging customer
demographic and data on target (Adomah-Afari and Maloreh-Nyamekye, 2018). It is a long-term
approach through which business can achieve organisational goals and accomplish sustainable
competitive advantage. Through an effective marketing strategy, a business can analyse and
evaluate needs and demands of customers in marketplace. The Restaurant Group plc, is a leading
British multinational food chain. The company was founded in 1987 and it is headquartered in
London, England. the company belongs to the hospitality sector and offers the best quality
services and food to customers visiting. In the present report through using SWOT analysis,
strengths and weakness can be analysed. Through using different marketing mix strategies,
several important factors are analysed.
PART A
Host interview
Interview method is an approach of recruitment in which open end questions are asked
through which skills, knowledge and competencies are observed. Interview can be conducted by
two approaches formal and informal. In this project report, informal interview method is used to
conduct an interview between trainee and host employer (Chaffey and Smith, 2017).
Internally
Host Employer: Hello!
Trainee: Hello!
Host Employer: Do you have knowledge about day to day activities which are carried out in a
restaurant?
Trainee: Yes, the key activities which are carried out in a restaurant is related to serving people
the best food with excellent services. Thus, the core services of a restaurant are serving
customers, waiting tables, addressing queries of guests and more.
Host Employer: Do you feel any discrimination regarding age gap in organisation?
Trainee: It cannot be specifically prescribed as discrimination but in a hospitality organisation
age factor do impose significant impact over the employment career opportunities of an
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