Project Log Book for Globalisation Impact Research

The assignment involves a project log book that outlines research on the effects of globalisation on various aspects of an organisation. The student is tasked with identifying positive impacts on marketing functions within British Telecoms. Throughout the project, the student is required to demonstrate effective communication, time management, and decision-making skills. Key tasks include data collection, risk assessment, and problem-solving. The project aims to promote a deeper understanding of globalisation's effects on business functions and the development of essential research skills.

Skeleton for Unit 6 MSBP – Created by RI
(For internal circulation only)
Introduction
Globalisation is a process which increase the integration of markets in the world. It
also increase trade of goods and services in across the borders. With he help of this concept,
companies can easily expand their business at global level. Due to advance technology and
transportation, globalisation grown day by day (Pieterse, 2015). One of the main advantage of
globalisation is to increase the flows of inward investment among countries. This will directly
contribute in enhancing growth. Present report is based on British Telecoms, is multinational
telecommunication holding company that provide largest fixed line, broadband and mobile
services in he over the world. Report include project management plan that help in attaining
set aims and objectives. In addition of this, work breakdown structure and Gantt chart is also
mentioned in this project. At last, various research tools and methods are discussed here
which directly contribute meeting set objectives n appropriate time frame.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK.
1. Economic Impact: Globalisation is the important concept for every business
organization and economy of the nation as well. It positively impact on the economy
by increasing FDI which directly contribute in making economic condition strong.
Along with this, it also help in improving the living standard of the people by creating
job opportunities.
2. Cultural Impact: In organization, culture play vital role because it relate with values,
beliefs, tradition and many more. In this, concept of globalisation support business to
improve their interaction with their employees and customers as well. By this
company can easily improve living standard of local people by providing them quality
services as per their taste.
3. Ethical Impact: Ethics relate with values, morale and principle that determine what is
right and wrong for organization ( Su and et. al., 2016). Due to increasing
globalisation concept, it directly impact on the ethical values. In this context, it help in
improving overall performance of the company and at the same time also enhance
positive image at market place.
Background of the Research
Globalisation is the process of exchanging the products and services in another
countries. Mainly, it is a concept of exchanging ideas, cultural and national resources with he
purpose of attaining success at global level. In this context, different type of factors are

contribute in enhancing the globalisation like technology, communication and so on.
Globalisation help business organization to expand their business activities n another
countries and also capture future opportunities to attain success ( Jamal and Camargo,
2014). Along with this, there are some benefits of globalisation for business organization
such as free trade, capital flows. With he assistance of this, company can easily capture larger
market share at global level and also make economy strong. For attaining success, it is also
important for business organization to provide better training and development programs to
their employees so that they aware about how to handle international customers. Furthermore,
globalisation is also impact on the different function of the organization such as marketing,
HR, operations and finance. Thus, it is crucial for marketing manager of British telecoms to
implement effective tools and techniques to determine the target customers through which
they satisfy customers needs and wants. Along with this, finance and operation department is
also needs to update as well as prepare plan relate with cost and raw material for improving
he chances of maximising profitability level.
Write the
Aims of the Project
The main aim of this project is “To analysis the positive economic, cultural and
ethical impact of globalisation on different functions of the company. A case study on British
Telecoms.”
Objectives
 To determine the concept of Globalisation.
 To identify the impact of globalisation on British telecoms function.
 To analyse the challenges faced by the British telecoms while expanding their
business at global level.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on different business functions
within an organisation.
Project Plan
Company Name: British Telecoms
Cost
It is one of the important factor through which project
manager set the project activities in systematic manner

( Khan and et. al., 2015). Thus, it is important for
manager to keep adequate fund at the time of executing
project activities. With the help of this, project manager
can easily attain their targets. Along with this, it is also
important for project manager to classified all the
segments like field cost, labour cost and so on. In context
of British Telecoms requires approx £25000 to do the
research project. It directly contribute in increasing the
effectiveness of the company and project as well.
Scope
This type of factor is play vital role in analysing the
overall performance of the company. Mainly it is based
on the company products and services that provide to the
customers as per their demand. British Telecoms operate
their business at global level as they has high market
scope. In this, company offer quality products and
services to their customers. Scope of the company help
in enhancing market share that may contribute in
improving brand image at market place.
Time It is more important factor for project manager to
execute all the activities in appropriate way. With he help
of this, ask can be done in stipulated time frame. In
context of British Telecoms, project manager take approx
55 days for completing he project activities. Thus, it is
important for company to effectively execute their
activities on the basis of appropriate time frame ( Yin,
2017). If company easily operate their activities
accordingly than hey attain their set goals and objectives.
Quality For attaining success, it is important for business
organization to ensure their quality products. Along with
this, project manager is also responsible for perform
work activities with best quality so that they can easily
attain positive outcomes ( Paniagua and Sapena, 2014).

In context of British Telecoms, they offer best quality
services to their customers as per their needs and wants.
By this they improve the chances of creating strong
customers base.
Communication Interaction is one of the important activity for business
and its workers as well. Through which project manager
can easily complete the activities. Thus, it is important
for British Telecoms to use proper communication
channel for connecting with all department and workers
as well. For this, project manager use various ways like
social media, emails, face to face interaction and many
more. With the assistance of this, they company an easily
expand their business at global level and at the same time
also enhance the chances of attaining positive outcomes.
Risk It is one of the important duty of project manager to
analyse the risk factors within the project activities. As
business organization face issues and risk which is
related with the technology, finance, human resource,
competitors and so on. Thus, it is important for project
manager to effectively evaluate all the risk factor for
reducing the negative impact on performance of the
company ( Cleden, 2017). Along with this, British
Telecoms needs to provide better training and
development programs to their staff members to handle
all the risk factors. This will directly contribute in
increasing the chances of attaining positive outcomes in
appropriate time frame.
Resources For completing the project activities, it is important for
business organization to includes all he necessary
resources that help them in attaining heir set targets. For
carry out the project activities, manager requires finance,

technology, human resource, time and many more
( Doherty, Ashurst and Peppard, 2012). With the help of
all these resources company can easily complete the
project in systematic manner. In context of globalisation,
various are includes by company like talented human
resource, technologies for executing all the activities of
the project in allotted time frame. By this company easily
improve effectiveness of the project and its results as
well.
Type of Research
Primary and Secondary
Quality and Quantity
Primary: This type of research is important in which
investigator can easily gather data. Under this researcher
gather data directly from respondents through different
sources such as, questionnaire, survey, interview and
many more. By this, research evaluate specific
information towards the particular topic.
Secondary: It is also an important method to collect data
in which researcher includes existing research and data
that is already published. Mainly, it includes books,
journals, magazines, newspaper and many ore.
Qualitative: This type of research is based on the
exploratory in which investigator evaluate the reason
behind specific topic ( Drucker, 2012). Mainly, it assist
researcher to develop ideas hypothesis related with the
research activities. It includes various methods like
group description, observation and individual interview.
By this investigator can easily gather relevant data and
information by selecting sample size of respondents.
Quantitative: It is also an important method of
collecting data and information. Mainly, it used for
determine the issue by analysing numerical data that can
be implement into statistics. It is related with the
attitudes, opinion, behaviours and many more. By this

investigator an easily collect the data towards the
particular area. Along with this , it includes various
factors such as online platform, mobile survey, online
survey, telephone interview. All these are used by
investigator at the time of collecting data.
Work Breakdown Structure for the Project
Work Breakdown structure:
It is an important system of project management that divided in sub components.
Mainly, it is a key project which mange whole work of a team with he purpose of attaining
set goals and objectives. In this context , British Telecoms use WBS to divide all the task of
he project in smaller part ( Fageha and Aibinu, 2013). With the help of this, company can
easily execute all the task in allotted time frame. It also provide guidance to team members to
effectively perform task activities. With the assistance of this, they an easily attain positive
outcomes.
Gantt chart: It is a bar chart which includes project activities along with specific time.
It help business organization to effectively determine task and its allotted time. This will
contribute in managing as well as monitoring the resources in appropriate time frame.
Illustration 1: Work Breakdown structure

Research Methodology and Data Collection
Research methodology: It is one of the important technique through which researcher
can easily determine and analysis information. With the help of this, investigator critically

evaluate he effectiveness of whole project that can be depend on its reliability and validity as
well.
Data collection: It is an important process of the research which used by researcher
for measuring as well as collecting information towards the particular topic. Mainly it is a
documentation that enable answer of various questions ( Florén and Frishammar, 2012).
With the help of this, researcher can easily gather relevant data and attain positive outcomes.
Explain the questionnaire
It is a research instrument that includes various questions with the aim of collecting
relevant data and information from various respondents. With the help of this, researcher can
evaluate positive outcome of the research.
List the questions:
Questionnaire
Name:
Age:
Contact no.:
Email id:
Address:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What are the major benefits of globalisation for British Telecoms?
a) Job opportunities
b) Revenue generation
c) Create innovation
Q3) Is concept of globalisation support British telecoms to enhance their growth at
global level?
a) Yes
b) No
Q4 ) What are the challenges faced by the company while operating their business at
global level?
a) Organisational culture
b) Customers taste and preferences
c) Legal structure

Q5) What are the ways that used to increased concept of globalisation?
a) Information technology
b) Appropriate supply chain management
Q6) Is concept of globalisation positively impact on the different functions of British
Telecoms?
a) Yes
b) No
Q7) What are the important resources required by the British Telecoms to operate
business globally?
a) Finance
b) Man power
Q8) How British Telecoms can overcome from the issues that occur while establishing
business at global level?
a) Proper training
b) Aware about different business culture
c) Establishing clear vision
Q9) What different functions of British Telecoms get affected by the globalisation
concept?
a) Marketing
b) Operations
c) HR
d) Accounting
Q10) Recommended the ways by which British Telecoms can easily enhance heir
growth at global level.
Discuss who will be the sample.
It is important for researcher to select he sample size for collecting data and
information towards the specific topic and areas. Mainly, it is a subset of large population
which may help in effectively analysing views and opinion of the respondents. In this
context, investigator select 10 respondents for collecting data.
Secondary Research
Secondary research play vital role in carry out the research activities in effective
manner. Mainly it involve use of information that collected by the researcher from another
sources. For example, books, journals, newspaper, articles and many more. All these are help

investigator to evaluate all the activities in most effective manner. It also support researcher at
the time of taking decision. With the help of these sources, researcher collect information
related to culture, economic and ethical impact of globalisation on business function.
Analysis and interpretation
Theme 1: Concept of globalisation.
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 8
b) No 2
Interpretation: As mentioned in the above graph, globalisation is the process of interaction
and integration among people, companies, and governments all over the world. Yes, Eight
persons support globalisation because there are positive aspects of globalisation as it gives
people more choices. It helps to allow more peoples around the world to have access to more
wealth and more consumer goods. No, Two persons oppose globalisation because as
according to them globalisation ruin the environment and can lead to hyper-specialization,
which can be negative sometimes.
Theme 2: Job opportunities is the major benefits of globalisation for British Telecoms.
Q2) What are the major benefits of globalisation for British
Telecoms?
Frequency
a) Job opportunities 5
b) Revenue generation 3
c) Create innovation 2
8
2
a) Yes
b) No

Interpretation: From the above mentioned graph, it has been analysed globalisation provide
various benefits to British Telecoms in which company can easily increase their brand image.
In this 5 respondents are said that it increase job opportunities within the company. Along
with this, 3 people are said that it generate revenue in organization. Furthermore, 2
respondents are said that it create innovation within the company.
Theme 3: Concept of globalisation support British telecoms to enhance their growth at
global level.
Q3) Is concept of globalisation support British telecoms to
enhance their growth at global level?
Frequency
a) Yes 7
b) No 3
5
3
2
a) Job opportunities
b) Revenue generation
c) Create innovation
7
3
a) Yes
b) No

Interpretation: As per above mentioned graph, it can be evaluated that 7 respondents are
said that concept of globalisation support British Telecoms to enhance its growth level at
global level. On the other side, 3 person are not agree with his statement.
Theme 4: Organisational culture is the challenge faced by the company while operating
their business at global level.
Q4 ) What are the challenges faced by the company while
operating their business at global level?
Frequency
a) Organisational culture 4
b) Customers taste and preferences 3
c) Legal structure 3
Interpretation: As per above mentioned graph, it has been evaluated that 4 people are said that
organization culture is major challenges for he company. Along with, 3 respondents are give
their views that customers taste and preferences is also consider as a major challenge. Apart
from this, 3 people are said that legal structure is also a issue that faced by the company.
Theme 5: Information technology is the way that used to increased concept of
globalisation.
Q5) What are the ways that used to increased concept of
globalisation?
Frequency
a) Information technology 7
b) Appropriate supply chain management 3
4
3
3
a) Organisational culture
b) Customers taste and
preferences
c) Legal structure

Interpretation: As mentioned in the above graph, it is clear that 7 respondents believe that
information technology is the best way that could be use for the globalisation where as on
other hand only 3 respondents believes that appropriate supply chain management can be use
for globalisation.
Theme 6: Concept of globalisation positively impact on the different functions of
British Telecoms.
Q6) Is concept of globalisation positively impact on the
different functions of British Telecoms?
Frequency
a) Yes 8
b) No 2
7
3
a) Information technology
b) Appropriate supply chain
management
8
2
a) Yes
b) No

Interpretation: From the above mentioned graph, it has bee evaluated that 8 respondents give
heir views that concept of globalisation positively impact on the organisational function. On
the other side, 2 respondents are not agree with this statement.
Theme 7: Important resources required by the British Telecoms to operate business
globally.
Q7) What are the important resources required by the British
Telecoms to operate business globally?
Frequency
a) Finance 5
b) Manpower 5
Interpretation: as per above mentioned graph, it can be analysed that 5people give views hat
finance is important resource for British Telecoms to effectively operate their business
activities at global level. On the other hand 5 respondents are not agree with this statement.
Theme 8:By providing proper training British Telecoms can overcome from the issues
that occur while establishing business at global level.
Q8) How British Telecoms can overcome from the issues that
occur while establishing business at global level?
Frequency
a) Proper training 4
b) Aware about different business culture 3
c) Establishing clear vision 3
5 5 a) Finance
b) Manpower

Interpretation: From the above mentioned graph, 4 respondents are said that proper raining
for workers help overcome from he challenges that faced y company at the time expanding
business. Along with 3 people are give their views that understanding about the different
business culture is also beneficial for company to prepare business at global level. On the
other side, establishing clear vision is also an effective way to overcome for challenges.
Theme 9: Marketing of British Telecoms get affected by the globalisation concept.
Q9) What different functions of British Telecoms get affected
by the globalisation concept?
Frequency
a) Marketing 4
b) Operations 3
c) HR 2
d) Accounting 1
4
3
3
a) Proper training
b) Aware about different
business culture
c) Establishing clear vision
4
3
2
1
a) Marketing
b) Operations
c) HR
d) Accounting

Interpretation: As per above mentioned graph, 4people are said that marketing function is
largely affected from the concept of globalisation. Along with this, 3 respondents said that
operations function get affected. 2 person are give heir views that HR function is affected
from the globalisation concept. Apart from this, 1 respondents are said that accounting
function get affected from the globalisation concept.
Recommendation on findings
For improving overall performance of the company there are some effective
recommendation that can be understood by following point:
 For attaining set goals, British Telecoms needs to prepare an effective training plan to
provide guidance to their workers. By this employees an easily interact with
customers at global level.
 British Telecoms needs to evaluate he customers taste, values and preferences to
increase their performance at global market.
 It is also important for the company to follow all the values and principles for
expanding their business in another countries.
 For expand their activities, British Telecoms should analyse the market trends and
culture to effectively improve their performance.
 British Telecoms needs to evaluate follow all the rules and regulation of the nation at
the time of expanding their business.
Conclusion to the research
From he above mentioned report, it has been concluded that globalisation is one of
important aspect for business organization to expand their activities in another countries. As
it provide various benefits to the company to enhance heir productivity level at market place.
In addition of this, project management plan is also play vital role in executing entire
activities of he project n systematic way. By his company can easily attain heir targets.
Primary and secondary research method is also used by the investigator to gather relevant
data and information. With the help of this researcher easily take right decision and draw a
valid conclusion.

REFERENCES
Books and Journals
Pieterse, J. N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield.
Su, W., Peng, M. W., Tan, W. and Cheung, Y. L., 2016. The signaling effect of corporate
social responsibility in emerging economies. Journal of business Ethics. 134(3).
pp.479-491.
Jamal, T. and Camargo, B. A., 2014. Sustainable tourism, justice and an ethic of care:
Toward the just destination. Journal of Sustainable Tourism. 22(1). pp.11-30.
Khan, K., Abbas, M., Gul, A. and Raja, U., 2015. Organizational justice and job
outcomes: Moderating role of Islamic work ethic. Journal of Business Ethics.
126(2). pp.235-246.
Yin, J., 2017. Institutional drivers for corporate social responsibility in an emerging
economy: A mixed-method study of Chinese business executives. Business &
Society. 56(5). pp.672-704.
Paniagua, J. and Sapena, J., 2014. Is FDI doing good? A golden rule for FDI
ethics. Journal of Business Research. 67(5). pp.807-812.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Doherty, N. F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation
of benefits from systems development projects: findings from three case studies.
Journal of Information Technology. 27(1). pp.1-16.
Drucker, P., 2012. Managing the non-profit organization. Routledge.
Fageha, M. K. and Aibinu, A. A., 2013. Managing project scope definition to improve
stakeholders’ participation and enhance project outcome. Procedia-Social and
Behavioral Sciences. 74. pp.154-164.
Florén, H. and Frishammar, J., 2012. From preliminary ideas to corroborated product
definitions: Managing the front end of new product development. California
Management Review. 54(4). pp.20-43.
Forsgren, M. and Johanson, J., 2014. Managing networks in international business.
Routledge.

APPENDIX
Performance Review and Self-Assessment
Learner Name
Project Title
“What are the positive economic, cultural, and
ethical impacts of globalisation on different
business functions within an organisation.
Important stages  Determine topic
 Aims
 Objectives
 Data collection
 Choose Respondents
Key factors you learned from the
project Decision making
What skills did you develop
Effective communication , time management.
Discuss the project management skill
you developed
Time management
Project
Impact of globalisation on various function
of British Telecoms
Did the project achieve its aim:
Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes

Project Log Book
Project Logbook
Name:
Project title:
“What are the positive economic, cultural, and ethical impacts of globalisation on
different business functions within an organisation.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed “To identify positive economic, cultural, and ethical impacts of globalisation on
different marketing function of British Telecoms.”
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
I have not negotiation skills so I needs to develop my skills communicating with
respondents.
Did you identify any additional risks/issues that have an impact on the project management
plan?
Promotion related issues faced me in research.

Problems encountered
Points to consider:
What barriers did you face?
The main issues faced by me while carry out the research is time and cost.
How did you overcome them?
I will overcome from all the issues by communicating to level management.
New ideas and change of project direction
Way of working and new technologies as well.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I feel less confident to handle issues but at the same also focus n completing the task in
appropriate way.
How well have I performed? What did I contribute? What can I improve on next week?
I effectively manage all the activities in appropriate way
How might this learning apply in the future?
In future, I will save time and cost next project.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Data collection is main priority.
Have you set aside sufficient time for completion?
I done all the activities of the research in allotted time frame.
Project plan status to date (on, ahead, behind)
Supervisor comments to address