Skill Development of a Womens Clothing | Assignment
Added on 2020-02-03
15 Pages3669 Words85 Views
UniversityIntroduction to MarketingByDateNameLecturers
Introduction to MarketingContentsExecutive summary:....................................................................................................................................3Based on secondary market research data, provide a brief overview of the UK women’s clothing market, identifying specific areas of product/market growth that might provide Sasha’s with a viable marketing opportunity............................................................................................................................4Identify those consumer segments who are driving this growth, and using relevant socio-demographic, psychographic, and behavioral variables, develop detailed segment profiles..................7Based on a proposed trial launch in London scheduled for June 2017 develop a detailed marketing mixto target the identified segment covering:............................................................................................10Conclusion:................................................................................................................................................14References:................................................................................................................................................15Page 2 of 15
Introduction to MarketingExecutive summary:In this assignment, the skill development of a women's clothing organization has been discussed.The marketing segmentations and other skill development theories are elaborated. The reader may get the last ideas about the introduction to business if he or she go through the three tasks in the below which includes the factors that affect the marketing, segmentation, the marketing mix, etc. Page 3 of 15
Introduction to MarketingBased on secondary market research data, provide a brief overview of the UK women’s clothing market, identifying specific areas of product/market growththat might provide Sasha’s with a viable marketing opportunity.Technological Factors:This contemporary era is also known as the period of technology because, in this age, the kids are also smart enough to make anything for them. They can make sure which things are good or wrong for them. It can be naturally supposed that the newest skill detains the concentration of women of up to date time in selecting the fashion and other fashionable things which make them comfortable. Women are used to searching for the latest style from online shopping portals like Sasha’s without slaying their specific instance in various kinds of trends and approach (Palmer, 2012). Apart from this, the online shopping portals like Sasha’s help the consumers to get their orders direct to their home. The online shopping helps the consumers to remain with the current trends all over the world. So it becomes helpful to the women of the United Kingdom to pick up clothes according to their needs.In the big metropolis areas like London, there are so many professional personalities who use to do their job in designing women clothes. This assists the women of the state or city to get the variety of clothes which make them lovely (Wallnöfer and Hacklin, 2013).Technical progressions have also distorted the intelligence of public around the globe by providing them diversity in garments objects. With the arrival of numerous newest technology, citizens can have the chance to have price effectual, fast, all set to dress in, simple to worry and simple to grip clothes.Hi-technical modifications carry most recent progress on the ground of industrialized resources, collect and conduct them and discovering new thoughts in design, and increasing mechanical Page 4 of 15
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