PESTLE Analysis of Skycart's Expansion in Dubai Market for Drone Services

Strategic Marketing
4/14/2018
Skycart

Strategic Marketing 1
Executive Summary
The external analysis is the study of the external environment that offers the insight of the
opportunities and threats that the company will face in selected market (Dubai) where they are
operating their business. PESTLE tool is generally used by the company’s for the examination of
the new market in which the company is looking to expand the business operations. The core
factors that are discussed in the report are P – Political Factors, E- Economic factors and T-
Technological factors. These are the major factors that can create an impact on the working of
the company. The company that has been selected for the expansion is Skycart. The company
deals in Drone services and is willing to enter the market of Dubai. The market of Dubai is very
attractive for the Skycart Company as there are opportunities for the new technologies. The
paper is based on the case study of Drones and considering the same the country that has been
selected is Dubai, UAE. This report has been written with the motive to provide the justification
to the CEO of the company that the consultant has selected the appropriated move for the
business.

Strategic Marketing 2
Contents
Introduction......................................................................................................................................3
Overview of Skycart Company...................................................................................................3
PESTEL Analysis............................................................................................................................4
Political factors............................................................................................................................4
Economic factors.........................................................................................................................6
Technological factors...................................................................................................................7
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Strategic Marketing 3
Introduction
The aim of the report is to demonstrate the understanding of the key elements of the PESTLE
analysis. Along with this, the aim is to make the CEO of the company convenience for the
expansion of business in the selected country. Skycart is well known company who provide
Drone solutions to their clients or customers. This company has been selected for the report. The
report is prepared by the management consultant who can provide a help to the company for their
strategic move in the market. It has been founded that the market of Dubai has the opportunities
for the Drones due to which this market is selected by the company for setting business. The
report includes the external analysis considering the case study “Drones”.
Overview of Skycart Company
Skycart is revolutionizing the way physical goods are distributed from one place to another. The
company offers service for the self –flying distribution drones. Skycart acknowledge a US$120B
global market for last mile logistics, the ending leg of the supply chain of the drone is usually the
most exclusive and least resourceful (Skycart, 2018). Moreover, considering the state of the art
transportation system the company associations the drone with different software, hardware,
cloud technology and a mobile application so that they can provide the faster, reliable, and cost-
efficient delivery to their customers (Skycart, 2018). Autonomous from pickup to delivery,
Skycart is created to measure from a single drone to thousands of drones for network operations.
In addition, the company is a fast drone shipping service delivering the packages or goods in 30
minutes or less. The company has formed a UAV network for the unified peer-to-peer transfer by
air (Skycart, 2018).