Strategy Development for Small and Medium Enterprises (SMEs)

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Added on  2022/12/07

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This document discusses the significance of strategy development for small and medium enterprises (SMEs) and its impact on their success and growth. It explores the tools and techniques used for strategic analysis, such as PESTEL analysis and Porter's Five Forces Model. The case study of Oak cash and carry limited, a small organization in the retail industry, is used to illustrate the importance of strategic analysis in achieving business objectives.

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