Small Business Enterprise Assignment: Digital Platforms
The assignment requires the submission of a research proposal and research project on the topic 'The implications of digital technologies on SME's' with reference to a chosen organization.
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Added on 2020-06-06
Small Business Enterprise Assignment: Digital Platforms
The assignment requires the submission of a research proposal and research project on the topic 'The implications of digital technologies on SME's' with reference to a chosen organization.
Added on 2020-06-06
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RESEARCH PROPOSALAND RESEARCHPROJECT
TABLE OF CONTENTSStudent name....................................................................................................................................1P1 & P2 Research proposal....................................................................................................1Section Two: Reasons for choosing this research project......................................................2Section Three: Literature sources searched............................................................................2Section Four: Activities and timescales.................................................................................3Section Five: Research approach and methodologies............................................................4P3 Primary and secondary research using appropriate methods for a business research projectthat considers costs, access and ethical issues........................................................................5P4 Appropriate analytical tools, analyse research findings and data.....................................7P5 Communicating the research outcomes...........................................................................11P6 Reflection on the effectiveness of research methods applied for meeting objectives of thebusiness research project......................................................................................................12P7 Alternative research methodologies and lessons learnt in view of the outcome’s..........12REFERENCES..............................................................................................................................13Appendix........................................................................................................................................15RESEARCH ETHICAL FORM...........................................................................................15
Student name Student IdCentre nameDateTutorUnitPROPOSED TITLE: “Implications of digital technologies on small business enterprise”P1 & P2 Research proposalThe study is based on the implementation of the different digital platforms on thedifferent factors of the organisation. For this research, Qbic hotel have been taken, which issmall scale venture. The organisation is situated in the London and serve differentaccommodation services to their customers. Major objective of researcher is to analyseimplication of digital technologies on business activities of small business enterprise. In order tokey aim of the investigation, scholar have made different objectives related to the topic. Otherthan that researcher has also select the different research methodologies so that effective data canbe collected and analysed in order to solve the business problem. With help of techniques ofresearch methodologies, scholar can attain its right solution for the determined problem ofinvestigation. With the help of this investigation, scholar can easily identify the impact of digitaltechnologies over the Qbic hotel. Primary and secondary data have been collected in order togather the appropriate information about the subject. Data collection helps the researcher tocreate proper knowledge and understanding about the subject so that problems can be solved(Peppard and Ward, 2016).Research Title“Implications of digital technologies on small business enterprise.Research Aim“To analyse effect of digital technologies on business activities of small business enterprises: Acase study of the Apple house, guest house”Research ObjectivesTo explore the concept and meaning of digital technologies1
To find the different platforms of digital technologiesTo evaluate the importance of different digital technologies for small scale business.To find the impact of different digital technologies on the business activities of smallbusiness enterprise.Research QuestionsWhat is the concept and meaning of digital technologies?What are the different platforms of digital technologies?What is the significance of digital technologies in business enterprise?What is the impact of digital technologies on business activities of small businessenterprise?Section Two: Reasons for choosing this research projectThis is the era of digital technology, mostly people make connection and communicatewith the help of different digital platforms. This is because people who are not able tocommunicate face to face, they communicate with the help of digital platforms. Other than that,it is very important for the different organisation to use different digital technologies so that theycan attract and retain large number of customers. The key reason behind the select of this topicis, the researcher has appropriate knowledge and understanding about the subject. Thisknowledge and understanding have generated interest in the mind of researcher. Other than thatscholar has found different sources from which he or she can collect the relevant knowledgeabout the subject. With that researcher want to conduct more deep analysis of the subject so thathe or she can able to solve the problem of organisation related to the digital technologies.Section Three: Literature sources searchedConcept and meaning of digital technologiesAccording to the view of Vaast, (2010) digital technologies are that electronic tools,systems, devices and resources that generates, stores and process information. Digitaltechnologies are the best tool by which researcher can collect the proper information about thedifferent stakeholders. As per the context of Sako, (2012) states that Information is the biggestreason for which digital technologies have been used. Major in these technologies includes2
social media, online games, applications, multimedia, productivity application, cloud computing,mobile devices and interoperable systems. In the contradicting view of Sako, (2012) digital technology plays very significant role inthe business activities. As it helps the employees to make all the operations easy and fast. Withthe help of these digital technologies, organisation can easily run and continue its businessoperations and functions. Other than that, it can easily make all the transaction of the businessfast. As per the view of Ihantola and Kihn, (2011) it can be stated positive experience of guest willalso be helpful in order to influence the behaviour of other people. In addition to this, Mackeyand Gass, (2015) states that there must be improved efficiencies so that all other activities can beundertaken in better mode. Thus digitalisation has changes the overall operation of theenterprise, this is the enterprise that provides keyless entry. According to the view of McGrath,and O'Toole, 2012 states that the digitalisation is the process that has developed the check outprocedures and this all impacts the working of the enterprise in the huge context. Different platform of the digital technologiesAccording to the view of Andriole, (2012) There are different technologies that are beingused by the organisation so that they can reduce their effort and time in order to conduct theiroperations. Other than that, it helps the venture to reduce their fund investment, organisation donot want invest more on human resources as their work is being done by the differenttechnologies. There is different purpose of using the different technologies. Such as when theorganisation is producing goods then they will need machinery. Other than that, when theorganisation is collecting and analysing financial information, then they will use tally or otherfinancial software. Thus, it is very significant for the venture to select the appropriate technologyfor the different purpose so that they can reduce their effort and money. In the contradicting view of Obeidat and Abu-Shanab, (2010) digital technologiesincludes several aspects such as manufacturing machinery, spare parts and tools. Informationtechnology is the most important part of the digital technology. Every organisation needs to usedifferent tools so that they can manage their information technology. It can be said that digitaltechnology has very major impact over the different aspects of the business operations such asaccounting, internet things, start-up cost and expenses, time management etc. collecting,3
managing, analysing and storing financial information. It is very important for the venture tounderstand the significance of digital technology so that they can able to conduct their activitiesin appropriate manner. Section Four: Activities and timescalesActivity1thWeek2ndWeek3rdWeek4thWeek5th Week6thWeek7th Week8thWeek9th Week10thWeekFind researchTopicLiteratureReviewDrafting ofmethodologyFinish ProposalDesign questionand pilotresearchCarry out &Record ResearchData AnalysisandMaking GraphsDiscussion andConclusionFinal ReportEditing &Completion4
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