Business Improvement and Expansion Strategies

The assignment details a comprehensive plan for improving and expanding the business operations of Posh Nosh. It outlines strategies for managing change, implementing new technologies, and monitoring business performance to achieve growth and profitability.

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Identify strengths and weakness of small business enterprise..............................................3
1.2.Analysis of business using comparative measures of performance......................................5
TASK 2............................................................................................................................................5
2.1.Identify ways to overcome weakness of business.................................................................5
2.2.Existing performance can be strengthened...........................................................................6
2.3.Areas where business can be expanded................................................................................7
TASK 3............................................................................................................................................8
3.1.Assessment of existing business objectives and plans..........................................................8
3.2.Make business plans to incorporate appropriate changes. ...................................................8
3.3.Makes plain of action and also to implementing changes....................................................9
TASK 4..........................................................................................................................................10
4.1Changes impact on business and personnel ........................................................................10
4.2.Changes be managed in business........................................................................................11
4.3.Monitor improvement in business in certain period...........................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Small business enterprise is a business those provides facilities and chance to a local people
and they have medium number of employees . It can through they generate normal profit . This
is little business and have limited budget of expenditure and not fix sales of product. Small
business enterprise is very important business which assist in improving the national income and
economy. Local people can beneficial by this small business by which they can get employment.
These are privately owned and have sole proprietorships or partnerships. Posh Nosh is a small
scale business enterprise which deals with various products like food, drinks and catering
business. This company is registered in Wales and England and it is famous for providing world
class street food. They also deal in event management. In the following report, a systematic
business plan and its business objective has been addressed with respect of Posh Nosh. In
addition to this, the impact of the proposed changes on the business and its personnel has also
been discussed in this assignment.
TASK 1
1.1 Identify strengths and weakness of small business enterprise.
Posh Nosh is a small business enterprise and is expanding slowly. During this process a
lot of problems arise and also benefits are present. Here, research over strengths and weaknesses
of this company has been done. Posh Nosh produces the high quality of foods for its customers.
With over two decades of experience in the catering industry, cited venture is at the forefront of
special occasion and event catering in Devon and the west country. It is committed to deliver the
first class cuisine with outstanding levels of the services. The major objective of cited venture is
to satisfy the customers needs by deliver the high quality of food and services. Now, company is
thinking to expand its business along with other delicious food services. It has following strength
and weakness which affect its operation-
Strengths
1.Cost : This organization perform under customer budget they easily afford their food and
services. Their pricing police is remarkable level and satisfy consumer better . Every customer
want they gee price in cheap rate and quality is good so this company is work on providing
reasonable rate food. It is one of the strong strength of the cited venture because its food price is

low as compare to the other food business. It charges affordable price for the product and also
delivers high quality of food to its customers
2.Quality : In this generation every person is believing in they quality do the utilise this product
and attract to customers,. Posh Nosh company is also have good taste and they easily satisfy
consumers . They organise such kind of qualities those give feeling high profile and arranging
some spacial events. (Ratten, 2014).This is another major strength of the cited venture as it
produced the high quality of food products.
3.Close supervision, small capital, management is easy :As Posh Nosh is small business
enterprise which have very fewer numbers of employees so it effectively manages the employees
and their activities. It can be said that cited venture, there is very close supervision.
4.Supply is controlled : changes in demand then according to demand adjust supply then
increase profitably in small business. Posh Nosh always considers the supply according to the
demand of food products in the market. It effectively distributes the food product according to
the needs of customers.
Weakness
1 Lack of promotion and advertisement- : This is one of the major weakness of the Posh Nosh
company because it has lack of promotion and advertisement activities. Due to this, its brand
name is not as much popular as other companies like KFC, McDonald etc. Posh Nosh really
needs to work on marketing and it should improve its promotional and marketing activities. With
assistance of this, cited venture can able to improve its popularity and it can able to design its
own image in the market.
2.Competition :This is very huge weakness of Posh Nosh company as it is small business
enterprise which deals with food product. However, in the market there are already very big and
famous food retailer available. Therefore, It becomes really tough to fight with competitors for
Posh Nosh company.(Ratten, 2014).
3.Production cost : Owner of this business is become relatively ostler expenditure. Like high
labour cost it can through increase cost of production. (Gronum and et. al 2012).In order to
produce the high quality of food products, company requires investing the money because high
quality food production cost is high as compare to the other. Furthermore, labour and technology
cost also increased the overall expenses of the company.

1.2.Analysis of business using comparative measures of performance.
Posh Nosh organization required check on daily performance and know about product
quality take feedback to customer , they fulfil consumer need but improving servicing process
and they also analysis on different way like -
1. Time need- they seen in pizza making and providing services take time minimum to
minimum 30 minutes to customers. But this organization taking time in this process and
reduction satisfaction level of customer. Customer never want to do wait so reduce in
time . Like they should serve their pizza in 15 to 20 min. (Gronum, S. and et. Al 2012).
2. Number of order - Right now posh and nosh organization take order in a day around
300 and full fill their services. This is moderate order so they try to increase it moreover
they daily full fill 500 order in a day . This company is also need to increase quality of
food and marketing like providing discount, family package etc.
3. Percentage of business with customer existing- They existing their customer because
providing good services and product . they mostly do focus on cold customer and
searching new customer.
4. Developing a customer feedback form : Feedback forms are really important in
knowing negative and positive points of a company. These give scope for improvement
and also to know their value points which customers love. It can tell where Posh Nosh
needs to improve. Currently, customer complaints are about delivery time which is more.
So, they are working over it but customers have valued over quality of food served
(Gronum, S. and et. Al 2012).
TASK 2
2.1.Identify ways to overcome weakness of business.
Posh Nosh is facing problem of serving time. Serving time is relatively more as
compared to other restaurants. Due to this issue, customers are irritated and avoid getting its
services. Company having this issue due to poor labour quality. It has lack of high skilled and
professional employees who have complete knowledge about the hotel management. They are
not done their work in proper manner so as customer are quite dissatisfied with Posh Nosh
service. Due to this issue, company's profitability and productivity has also negatively affected.
In order to improve business performance, labours need to work properly for giving a proper

outcome to company. Cited venture have also very low quality of technology through which it
does not properly produce an effective food products. Following are some strategies and stages
through which solution can easily obtain-
1.Strict action against labour :This is one of the powerful strategy to overcome the issue
related to weak customer services in the Posh Nosh company. In an organisation if labours don't
work properly they have to be told to do proper functioning. Strict monitoring and control is very
important to way to improve the performance of personnels. In addition to this, company should
arranging training and development program it can through employees easily learn the skill,
knowledge and working criteria and improve their performance. If employees does not work in
proper manner then company should fire them. (Gronum, S.,and et. Al 2012).
2.New machines : This is another major strategy to improve the quality of performance in the
business organisation. With help of this way firm can improve the quality of food. In this manner
company should installed new machines and equipment of manufacturing. These machines can
be installed in order to reduce production time. Machines and new technologies can assist in
reduce time and also reduce cost of production. It can be seen that it is essential to bring these
changes in Posh Nosh for ultimate customer satisfaction (Gronum and et. al 2012).
3.Complimentary drinks or food : This is another best strategy to improve business
performance in the organisation. With help of this strategy, new customer can attract toward the
firm. In this way company should provide complimentary drinks and foods to regular customer.
Giving complementary food and drinks to regular can be noticed by new customers. Obviously,
new ones would like to avail these benefits also. So, for this they will try to become regular
customers hence, will increase their sales and loyalty towards their company will increase
(Ratten, 2014).
2.2.Existing performance can be strengthened.
In order to attain effective profitability and productivity, company requires considering
such measures through which it can improve it existing performance. By improve existing
performance, company can improve its strengthened. In order to improve the performance of
Posh Nosh it required to conduct the market research so as it can identify customer needs and
wants. In addition to this, company should also analyse its internal and external business
environment through which it can identify all sorts of weaknesses, strengths, threats and
opportunities. Performance is directly related to sales of company and revenues generated out of

it. Annual finance is to be determined and all sorts of calculations are done in this. Posh Nosh
working hours are 10 AM to 10PM. This time period is really efficient since most of the
customers come in between these hours. It works for around 12 hours of a day (Di Domenico,
2012). Its main products for customers include pizzas, burgers, French fries, shakes, juices, mock
tails, Italian food, etc.
In order to improve its strengthened, Company also deals in doing events like weddings,
birthday celebrations, cocktails, corporate events, feasts and festivals etc. Performance of Posh
Nosh can be improved by doing best in their events and making a name for doing event in most
unique way. It includes providing unique venues for any function to be done. Venue is a big add
on here since environment plays a major role here. Everybody gets pleased by seeing a beautiful
location for any event. Beaches can be a good venue for any sort of event. Adoption of various
cultural themes is also a good idea. Company should organise training and development program
for its employees so as they can learn new skill, talent, knowledge and ability about the work.
While employees performance has improved then entire business performance can automatically
improve. Performance can only be improved when company gives it utmost output and is ready
to bring innovative ideas. In addition to this, company should allow open communication at
workplace so as every employees can freely share their work related issue, conflicts and
suggestion (Gronum, S. and et. Al 2012).This strategy assist to company in improving the
employee's performance and quality of work.
2.3.Areas where business can be expanded.
Posh Nosh is going to expand its business in order to develop its won brand image in the
market. There are various areas where it can expand its business. One sector is of farming sector.
Farming sector is a very good sector for Posh Nosh since it can reduce its raw material cost as
through farming raw materials they can be earned. By growing own crops like wheat, rice etc.
which are used in production of food items they sell huge profits can be made. On their farms
they can also grow vegetables like tomatoes, potatoes, lady finger, onions, garlic, spinach etc.
and also fruits like oranges, bananas, cherries, apples etc. These subsequent vegetables will be
used to make various dishes, flour will be used to make breads etc. Fruits can also be used to
make shakes, salad, juices etc. Posh Nosh can directly use these raw materials and can save extra
that they used to do before. Initially, they had to buy raw materials at higher prices, bear
transportation cost and losses which happen when they are not delivered on time. Posh Nosh

Farms can also enter into selling of raw materials produced. Selling there raw material at their
own price can be a good business (Di Domenico and Miller, 2012). They can earn profits
through selling crops and fruits. Posh Nosh Farms can serve both purposes that would providing
raw materials for Posh Nosh food and for event that they do. Secondarily, can serve as a seller of
raw materials to other companies or buyers (Ratten, 2014). This farming business of Posh Nosh
will assist in saving the raw material cost and also assist in improving the overall revenue.
TASK 3
3.1.Assessment of existing business objectives and plans.
Posh Nosh's most important objective is to increase in numbers of sales and to improve
their brand image. This company is work effectively and achieving objective and plan on time to
time for increasing in sales, they also start new programme in foods chain related like providing
different type of complementary drinks and food serve in different ways. This is treated
specially those customer who loyal with this brand. It can through they give special felling and
give importance and motivation to stay with in future. This is promote organization and Posh
Nosh . Through special treating help in attracting customer and enjoy food. They know about
this small business and in market face lots of compensation through Mc download etc. being
small entrepreneur they need different type of selling techniques those promote product and
attract consumer. In this including advertising mostly, like on taxi, jingles on autorickshaw etc.
give free fod sample and it is taking huge time and attract consumer if they like it then they will
buy and consume it. Posh Nosh is adamant and is opting great techniques to market itself. It also
shows films about their events they do. It has focus on earn the maximum profitability and
increasing in market share through deliver to high quality of food products. It wants to attract
the large number of customer and wants to become the number one food retailer such as
McDonald and KFC. This also promotes their catering and event management work. Marketing
is working for them and is a positive sign.
3.2.Make business plans to incorporate appropriate changes.
Posh Nosh business needs some changes to make more profits. Posh Nosh has to focus on
expanding their business into farming also. Company would be Posh Nosh Farms. This company
would be responsible for bringing out more business and to reduce raw material cost. This
business plan will start first by buying a land for farming purposes. As land will be bought then

farming will be done over it. Land will produce crops, vegetables and fruits. These will serve as
raw materials for production of food items, drinks and shakes. Posh Nosh can reduce its cost of
production and can sell foods products at their desired cost (Di Domenico and Miller, 2012). It
can be seen that initially for buying land and to do farming capital will be invested but in future
it will bring profits for company. Also, Posh Nosh Farms can be used to sell raw materials in
market directly at their own rates. These rates will be dependent over quality of them. If quality
will be of utmost level and better then other companies can be won over. This can only work
well if proper functioning and coordination can be made here. Companies nowadays focus on
developing a feature which is unique and profit generating (Teasdale, 2012).
3.3.Makes plain of action and also to implementing changes.
This type of plan is very clear and importance . It can through makes entrepreneur have
very specific goal and make plan to achieve it. This plain through makes scenario and vision
related to reality . In organization increase efficiency and accounting Making it very specific
about goals and objectives to be completed. It can change whole scenario and turn visions into
reality, increasing efficiency and accountability within an organisation. In this Plan include
following points:
 What type of actions changes will be required ?
 Who will be take responsibility related to changes?
 What time is suit for changes in organization ?
 What kind of resources are required when changes implement ?
 Different type of Communication required to bring these changes.
What type of actions changes will be required ?
As Posh Nosh Farms will be work on take action and try to decrease cost . In this
entrepreneur will be save money in row martial and use in different department like in
accounting, HR etc. it is also use saving money in marketing through give advertising on radio,
T.V. Pamphlets, newspaper etc. change is important ion business because it is maintain value of
brand , image in front ODF consumer increase in selling product and customer retain . It can
through production cost will be decrease and increase quality and servicing style they serve food
in different way but this all things will be done when row materially impurity reduce. (Teasdale,
2012).
Who will be take responsibility related to changes?

Changes will be down by owner of Posh Nosh and marketing team. Itt is done trough
investing in land and developing a production house a huge differences will be made. Whole
project will make huge profits and a good brand image will be built.
What time is suit for changes in organization ?
Changes will be do after taking action a period those at list 2 months they installed
plant.
What kind of resources are required when changes implement ?
Need of hug amount because they purchases thinks give employee training and
implanting them.
Different type of Communication required to bring these changes.
In this they need to Proper and good communication because they take with new
customers. Promotions, ads, banners etc. it those source who can do hence changes will come in
time.
TASK 4
4.1Changes impact on business and personnel
Due to changes brought by Posh Nosh company will have following impact :
1.Updated with trends : Changes help to keep oneself updated from current on going trends. As
Posh nosh farms will market their products in market, will be using current trends to market it.
Due to ongoing trend product will be sold more and valued more as compared to older
techniques.
2.New opportunities : Due to newer techniques,workers will be curious and excited to learn
about techniques. It can be seen that these workers can be trained well and be promoted in future
(Ratten, 2014).
3.Innovation : Business which foster innovation is welcomed everywhere. A good idea can
change whole system and bring differences. Creativity is present in everybody and so can be
used for business purposes.
4.Improved efficiency : Improves way of working and way in which work will be done.
5.Improved attitudes : Attitude play a major role in business and taking risk in it. With new
changes come new attitude and confidence. Overall improvement is done of company and
employees.

4.2.Changes be managed in business.
In the Posh Nosh company, there is requirement for implement some changes which is
favourable for the customer and employees. Changes can't be implemented so easily. It takes
time for an organisation to get used to changes as well it is applicable for employees working
there. Employees have to understand these changes and take proper actions.In order to
implement the changes in the business, management required to consider on the model of Lewin
under which three major stages. These stages are as follows-
 Unfreeze- It is the another major stage of this model under which organisation think to
implement the changes in the company. Company is thinking to create the high moral
among the employees so as it can improve its performance. In this stage do changes in
demand and make or define communication plan and fixed objective. By helping others
it directly makes you comfortable with new roles by understanding fact that everybody is
going through same phase. Also, it has to be seen that this help may again come as a
reward in your crucial times (Di Domenico, 2012). In a simple word it can be said that in
this first stage, management needs to analyse the requirement of changes and determine
that what actual changes are needed in any company.
 Change- It is second step of this mode because in this stage implementing those things
who change according to business. It is deal with organization structure, related to
technology , society culture or procedures. Employers have this responsibility to keep
their employees motivated and maintain a positive attitude. Going through a change is
little challenging but if a positive attitude is opted then can be resolved easily. As new
role starts employee should get connected to all stakeholders and people who have
already done this role. Asking questions can help a lot since they can answer all queries
employee has and clear their problems. In this stage, company prepare the employees for
future changes and make the policies and practices which needed to help in implement
the changes in the organisation
 Refreeze- In this final stage focus on changes in business and adopting or implementing
with organization. Employers have this responsibility to keep their employees motivated
and maintain a positive attitude. Going through a change is little challenging but if a
positive attitude is opted then can be resolved easily. To get used to new role experiences
must be used, networking must be used. One should keep in mind that change is constant

and it keeps going on. One thing is that it keeps you interested and doesn't bore you. In a
simple word it can be said that in this stage management actaully implement the required
changes which assist in attaining the objective.
4.3.Monitor improvement in business in certain period.
In order to maintain and improve the business performance Posh Nosh required to strict
monitoring and control over the performance of business. Posh Nosh has undergone changes due
to its marketing techniques. It can be seen that number of sales has doubled with respect to
previous times. This has happened merely due to a good marketing plan. Many people were
attracted and impressed by its marketing techniques specially of providing free food samples and
drinks. Also ads over radios and TV has made people realise why this brand is so good to try out
food items. Customers now know a place from where quality food and drinks can be obtained.
Also, it is seen that people are preferring burgers and French fries more. A good quality product
and a good sense of market has enabled Posh Nosh to bring changes in their company and sales
have increased (Ratten, 2014).
CONCLUSION
Small enterprise business are growing nowadays and scope for generating benefit is also
increasing. Seeing this people are bring new techniques and are focusing on making their
business grow and expand. Use different type of new updated technology then implement of
them in business. It is best way to stand in the market and increasing in sales. .it is even proved
by Posh nosh . This is plan very important role in making money and give confidence to taking
risk. Every business is done to earn profits and it is better to earn for oneself rather than working
for others. A good marketing and business plan can help to generate huge profits and help to
grow positively. It has been also concluded that Posh Nosh is going to expand its business in
order to develop its won brand image in the market. There are various areas where it can expand
its business. One sector is of farming sector. Farming sector is a very good sector for Posh Nosh
since it can reduce its raw material cost as through farming raw materials they can be earned.

REFERENCES