Small Business Enterprise

Small Business
Enterprise

Table of Contents
Introduction.................................................................................................................................................3
TASK 1.......................................................................................................................................................3
1.1 Produce a profile of Cocofina Company............................................................................................3
1.2 Analyses the performance of small business enterprise.....................................................................4
TASK 2.......................................................................................................................................................5
2.1 Appropriate actions to overcome the weaknesses..............................................................................5
2.2 Analyses ways by which existing performance could be maintained and strengthen.........................6
TASK 3.......................................................................................................................................................7
3.1 Assessment on existing business and plans........................................................................................7
3.2 Prepare business plan for appropriate changes to overcome weakness of existing plan.....................8
3.3 Prepare an action plan to implement the changes..............................................................................9
TASK 4.......................................................................................................................................................9
4.1 Impact of changes on the operations of cocofina and it's personal.....................................................9
4.2 plan how to manage these proposed changes at Cocofina Company.................................................9
4.3 Monitor improvement in the performance on the operation of the business....................................10
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

Introduction
Small business enterprises are helpful in supporting economic system of United
Kingdom. They are major players who enhancing growth, open new market and create large
employment opportunities. In these businesses, there are large numbers of individuals who make
creative goods and items for the people. The UK government motivates small businesses and
almost 90% companies are small enterprises in the country. This report is based on Cocofina
which is retail firm and serves foods and drinking products to the companies and offers snacks,
water and baking ingredients and some other items to the people. It is most successful businesses
of dragon dens series of UK (Bridge and O'Neill, 2012).As per the case study, Dragon dens
which is reality television show and pitching their business ideas in investment finance. The
millionaires are willing to invest capital to start a business in the "Shark Tank". The purpose of
this study is to understand various approaches and also analyze weakness which arises during
profitability and productivity.
TASK 1
1.1 Produce a profile of Cocofina Company
Small business enterprise refers to that business which has less than 10 million turnovers
and also they have only 50 employees who work for them for achieving target goals and
objectives in proper manner. There are some points which represent whole scenario of this
business is as follows:
 Objectives- the main objectives of cocofina firm are to serve high quality of food items
and services to their consumers at affordable rate. There are three basic aims which
attract large number of customers towards the company such as environment, hygiene
and reasonable rate of products (Schaper and et. al., 2014). They mainly focus on
customer satisfaction which remains them for long time period.
 Activity and organization structure- There are different types of items which an
enterprise will offer to their buyers at reasonable price. They try to expand their business
in all over the world which increases their growth and development. The firm will follow
hierarchy structure that help in easily provide information to the top management in
proper manner.
 Competition- In UK, there are different types of firms which hold market in effective
manner and there are very large competition in the market. The enterprise is mall in size
so that they will provide foods only to 50 people at a time and large organization are
easily offers products to 100-110 people at the same time properly (Small business
enterprise. 2017). They face huge competitions with large businesses in the big market
place.
 History- It is small business enterprise which establishes in United kingdom and it serve
various types of products and services to their customers at reasonable rate. They mainly

offer water, baking ingredients and snacks to their buyers. Cocofina is the most
successful businesses of Dragon dens series which is popular television show.
SWOT analyses of Cocofina Company are as under:
Strength Weaknesses
 It has popular location where customers
are easily attracts
 Experienced staff members
 Provide quality products and services
 Capture large market area
 The firms process is not properly
organized in better manner
 Confusion among employees regarding
company structures
 Lack of proper administration and
scheduling process within an
organization
 Lack of proper funds which create issue
at the time of launching new products
Opportunities Threats
 Required to expand their business
 Cover large market area of other
locations
 Choose attractive places which increase
number of customers towards their
goods and services
 Very large competition in the market
 Capacity of investment and finance is
less in comparison to large organization
 Entrance of new firms in the industry
1.2 Analyses the performance of small business enterprise
There are three measures which analyze performance of the company which are as
follows:
Customer satisfaction- The firm will try to satisfy their consumers by providing various
types of products and services that fulfill their needs and demands in effective manner. They also
serve quality goods and services which attracts large number of buyers towards them. The
performance of firm is totally based on customer's satisfaction which measures their growth and
success level in better manner (Storey, 2016). According to the theory of Assimilation,
customers will demand some differentiated goods to the cited firm with the other organization
and apparent performance which are related to various services and food items. The main key
factors which attracts customers towards their products such as sound environment, quality food
and reasonable price.
Employees motivation- Firm are try to encourage their workers for doing best
performance and achieve target goals and objectives in proper manner. Workers are main part of
an organization which help in increasing company growth and develop the whole market
activities. The manager of enterprise applied some strategy are totally depends on employees
skills and experience. They mainly focus on enhancing workers performance on the basis of their
work. According to the theory of Mc George motivational concept, they measure employee's