Small Business Enterprise Report - 4Com Telecom Company

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 4Com profile as well as strength and weaknesses................................................................1
1.2 Comparative performance measurements (CPM).................................................................3
TASK 2............................................................................................................................................5
2.1 Actions to overcome the identified business weakness........................................................5
2.2 Ways in which existing performance could be strengthened and maintained......................5
2.3 New areas in which 4Com could be expanded ....................................................................6
TASK 3............................................................................................................................................7
3.1 Presenting business plans and objectives .............................................................................7
3.2 Revise business plan ............................................................................................................9
3.3 Prepare action plan ...............................................................................................................9
TASK 4..........................................................................................................................................10
4.1 Impact on the business and individual ...............................................................................10
4.2 Changes managed by business ...........................................................................................11
4.3 Monitor improvements in 4Com performance....................................................................13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Small-business define as a micro scale organisation, which is a enterprise which
employed small number of staff. That are not employs a high sales volume. Such type of
economic is mostly privately owned as well as operated corporations, partnership and ownership.
Specifically they have less than 500 workers in non-manufacturing firms (Small Business
Enterprise (SBE) Owned Business Definition 2017). It also determines in different forms like in
an investment term, several number of people employed, sales as well as output volume and
techniques of product production etc. According to the Robert, says SBE being severally owned
with micro exploitation which come from a personal and can't bid high share in market.
This file is based on theme “small-scale” and also supported on 4Com telecommunication
company in UK and they provide wide range of product such as business phones, internet
services etc. The main aim of this project to develop strategy for cited company’s growth and
success in market (Abebe, 2014). This assignment defined the business strength and weakness
as well as comparative measurement of performance. There are various ways which present in
the marketplace and maintained the performance, which will also analysed in this study.
Business plan is very important to implement the modification are also included in this report.
TASK 1
1.1 4Com profile as well as strength and weaknesses
Profile Description
Name 4Com Plc

Sector Communications
Industry Telecom
Founded on 15/01/08
Products Telephone voice and services of
communication data
Address Loewy House, 11 Enterprise Way, Aviation
Park We Christchurch, BH23 6EW England
(UK).
Phone [phone]
Web url www.4com.co.uk
SWOT Analysis of 4Com
In the recent time period, technology is coincident to development and growth.
Telecommunication includes the different uses of optical signals such as, telegraphs, semaphore,
visual heliography, audio message and others elements (Acs and et.al., 2013). 4Com deals with
the services and activities of electronic method for sending message through radio, telephone,
television or cables etc.
STRENGTH WEAKNESSES
 Innovative technology: quickest
improvement time on the marketplace.
 Competitively business phone priced
 State-wide buyers service that outputs
the mobile phone.
 User- friendly overlook
 Good reference buyers
 Powerful base of active merchandiser
 Strong group: Well established
 Better place to work
 Quickest growing and developing
 Some brand identification
 Narrow product line which is focus on
recovery and backup.
 Low website traffic which compared to
competition.
 Organic development- no striking
funding
 lack of accurate network coverage

industry.
 Strong financial and economic base
 Aggressive pricing strategies
OPPORTUNITIES THREATS
 Generate “Add on” to present product
which may include security and
backup.
 Subscription services like SaaS
 Rising international markets ie. Latin
America
 Deracinate higher priced competition
with innovative technologies
 Original Equipment manufacturer
(OEM) opportunities
 Maximised of land phone services
 Governments planning of introducing
5G network.
 Big, well- funded challengers
 The “Cloud” that could interrupt
several core firm’s revenue.
 Any delays in innovative phones and
their features releases which could
affect reseller commitment.
 Threat of other entrants.
 Strict rules and regulations of Narrow
product line Low website traffic
Organic development- no striking
funding government.
1.2 Comparative performance measurements (CPM)
CPM is a best element that is progressively advocate by both practitioners and academics
in its its regular formulation via association. It is also determining as a regular controlling
service qualities as well as program output, it is a key approach of informed management of
public and the opportunities identification for developed performance of public sector.
Business financial analysis is necessary to determine in Narrow product, line Low
website traffic Organic development- no striking funding, fincial growth and success of 4Com
in current and next year. There are several tolls which help in identifying the performance of
financial and non-financial data (Barber, Metcalfe and Porteous, 2016). It is very significant
part that can used to specify the country where, it is necessary to reduce the much efforts to its
position. This is also essential tools and techniques to make equivalence of current information
related to the financial data. It supports to determine recent situation and to implement as well as

formulate of coming year plan. This measurement includes balance sheet, profit and loss
account, various ratios such as net profit, gross profit, current and quick ratio etc. Those are very
important component to identify 4Com position in market.
P& L report of year 1st April 2015 and 1h April 2016
Particular 2015 (value in £) 2016 (value in £)
Gross sales 150 300
Cost of gross revenue 50 150
Total profit 200 150
Less: Manufacturing Expenses 50 20
Profit 150 130
Balance sheet of 1st April 2015 to 2016
Particular 2015 (value in £) 2016 (value in £)
Fixed Assets 60 50
Current Assets:
Prepared expenses 20 30
Debtors 10 20
Cash in hand 5 6
Total 95 106
Current liabilities:
Creditors 70 65
B/P 25 30
Total 95 106
Ratio analysis of 4Com industry in year 1st April 2015 to 2016
Ratio 2015 (value in £) 2016 (value in £)

CR (Current Ratio)= CA
(Current assets) / CL Current
liability)
35000/ 95000
= .36800 times
56000/ 95000
= .58900 times
QR = CA(Current assets) -
Stock and prepaid expenses /
CA(Current liability )
35000- 20000/ 95000
= .157%
56000- 20000/ 95000
.378%
GP Ratio (Gross profit ratio)
= Cross profit / Sales * 100
200/150*100
133.33%
150/300*100
50%
Last net income ratio= NP(Net
profit) / Sales *100
150/150*100
100%
130/300*100
43.33%
Interpretation: For the above mentioned financial condition of company in year 2015 to 2016
which determine the 4Com industry situation in marketplace. In year 2015 net profit is 150
which is more than 2016 is 130. cited company balance sheet also increase in amount 11000 in
year 2016. mentioned firm is having current, quick ration which is more than in coming year. So
the business is success and developed in next year in a very essential way. It is show the best
position of the 4Com in next year.
TASK 2
2.1 Actions to overcome the identified business weakness
Weaknesses, it is a not a good for the company because it impacts the business operations
in a negative manner. There are several parts that generate obstacle in the growth and success of
4Com. This will provide development as well as growth opportunities to the firm. Cited industry
face several issues in the industry related to the brand identification, lack of accurate network
coverage , Narrow product line, low website traffic, Organic development- no striking funding
etc. These are weakness of mentioned firm in similar market (Blenker and et.al., 2012). Such
kind of company faced above issues because they are small business enterprise and they
completely innovative in local market. So they overcome these problems in their another
business operations, it is essential to use different kinds of marketing tools and technique's to
develop and growth their market conditions.

This is a best method because it is directly give important information related to their
products and services. It support to identify the basic issue which are existence in cited industry.
Mentioned firm evaluate a high stock and market share turnover rate related to the mobile phone
raw material having a less date of expire. 4Com is a telecommunication firm and they will be use
FIFO methods. Which is stand for First in first out. There are main problem is low website
traffic, so in this situation firm adopt many tools and technique's to reduce this kind of problems
like increase customer awareness, provide new technology system, launched the 5G network etc.
Brand name of another same company, which is well famous in market. It is very sticky
for such type of business to enter other location. All the above weakness, they can select
marketing strategies in the manufacturing and selling process.
2.2 Ways in which existing performance could be strengthened and maintained
It is a significant activity and task of the 4Com to sustain their present performance in the
marketplace and try to develop their strength them. Company strength is a very important and
necessary elements because it gives better opportunities to for the business to develop and grow
in the aggressive market (Carraher and Paridon, 2015). This will needed for every enterprise to
make improvement in their business operations. In this facts firm are capable to attract many
person and support to enter in innovative market. Effective tools and technique's of marketing
which is significant to identify their current market position.
4Com is a telecommunication industry and they select various ways to strengthen and
keep their existing performance in market are as follows:
Always try to give buyers maximum satisfaction: It is a one of the main and important aim of
the company to provide high contentment to the clients. In this way 4Com can maintain their
performance and increase the total market share and growth. For same they give free services,
vouchers, gifts and other benefits to their buyers.
Be adjustable to modification: In this situation, company adopt many changes related to the
customer taste, new trends, innovative technologies, use of communication channel etc. These
are very essentials elements to the success of the business (Ciampi and Gordini, 2013). Still, this
will give maximum buyers satisfaction. In the same way, it is necessary, which is select by the
mentioned industry because it take the benefits.
Assess challengers strategies: It is one of the main elements of any organisation to take as well
as look the challengers plan and their policies which they are apply in their business. 4Com is

responsible to maintain their performance related to the mobile phones and other equipments. So
they try to see what brand are produce their competitors. At the same 4Com view the substitute
product and they try to produce better mobile phone compare to other challengers.
Succeed interruption: It is also another essential way to company maintain their strength in the
marketplace. Cited business adopt many tools and methods to manage the obstacle and hurdle
situations In their company. Interruption is negative way in the business operations and
performance.
2.3 New areas in which 4Com could be expanded
This is also very essential element of 4Com to expand their business areas to large as well
as new level. It supports the business to increases the profitability and their share in market.
4Com is a telecommunication industry and they giving their best services in different areas.
There are several areas, where such type of company grow their location are as follows:
Add innovative products and services to marketing mix: This is a best strategy that will define
the customers needs and wants related to the services and products (Di Domenico and Miller,
2012). 4Com try to produce new business phones and add the new features to the buyers. It is a
best method to accomplish and conduct the market investigation before committing many
resources ie. like human and financial. These are very important to the service and product
expansion. Company is capable and liable to ask present buyers what they think regarding
innovative goods and service plans, which is including expected price point.
Sell many products or services to present buyers: This is a best strategies that company starts
their business by performing analysis of market segmentation to determine the buyers section
that are much likely to purchase. This criteria identify the locations, age, gender and buying
history etc. So it is a best are which is identify the buyers taste and their culture.
Expand into innovative territories: It will also best are where business idea play an important
role in market to sell existing services and products to new clients (Draycott and Rae, 2011). At
the same, they can be in various niches, segments or various locations from where 4Com
currently run. Under this kind of expansion will include opening innovative locations in various
areas such as geographic, whether crossways the country.
Target new buyers markets: 4Com target their marketing efforts and sales to particular buyers
markets. They are based on demographic segmentation such as gender, location, age and another
is psycho-graphics like values, interests and activities.

24 Hours employment: It is another new are where business expanded. In this location, company
provide twenty hours services to the clients related to the mobile network, feature and other.
Support of this areas cited firm grow their market share and performance. It is a better
opportunity for such kind of telecommunication to give their facilities to 24 Hour and seven day.
It support to increase their strength in market area.
TASK 3
3.1 Presenting business plans and objectives
Business plan is very important and necessary for the development and growth of
company in marketplace. It will also needed to to unveiling new mobile phones in existing place.
Such type of plan includes the mission, vision, targets and values etc. it is needed to to achieve
development and success of an enterprise (Gorgievski, Ascalon and Stephan, 2011). This is help
to implement various kind of strategies such as impressive. For increase the profit, it is a main
purpose of cited company to determine their new product and creative service in marketplace.
4Com plan are as follows:
Employees vision
 The main vision of 4Com to give better services and positive environment to their staffs.
From the same, they can provide their full attention and contribution in the company.
 Company is capable as well as liable to conduct several programs such as training and
development. It is very essential to maximise abilities and competencies of the
employees.
 Provide them fair remuneration for their work to the employees
 To give bonus, rewards and appreciation Reduce the employees turnover because it is not good for the company and buyers.
Purchaser vision
 Provide quality in the business phones which is very essential for the buyers to achieve
maximum satisfaction (Kaushik and et.al., 2012).
 Sustain the healthy and positive relation between the enterprise and buyers.
 Proper determination in needs and preferences of different foreign and local buyers. To give better product quality and various features in their mobile phone. For the same
give various goods at the affordable price.

Share-owner gaols and objectives:
 4Com objective regarding to the stakeholder to focus on market growth and share.
 Revenue maximisation in order to investing more.
 Their satisfaction
 Disclosers of full inflation Long term contract and relation maintain
Business plan: These plan is a is define the formal statement which is includes reasons and goals
they are achievable. 4Com is a telecommunication company United kingdom. It is a very
essential and necessary document to attain objectives and goals with the support of stakeholders,
staffs and customers. Those are important person in every organisation to develop and improve
business performance and growth (Lambert and Davidson, 2013). Such kind of enterprise is
belongs in SME which provide electronics items to the clients. This plan is assist in achieving
high growth and success in the marketplace.
3.2 Revise business plan
Set up the business idea without identifying on a regular basis is related to growing the
success and development. For processing a company and united many modifications, it is very
important for the business to improve their understanding regarding the enterprise. Furthermore,
it is needed to view the various outcomes of the evaluations interpreted for executing the targets
and objectives with the support of action plan. At the last it will assess the overall performance
of 4Com. Cited organisation is long term schemes are further make on different little track it
takes (Lamphere, 2011). Such kind of telecommunication company is not ahead to grade or
fulfilment plane then correct modifications can be successful that finally which will be highly bet
on the outputs derived. Still, at the equal time period, it is significant for different types of
strategies.
This company expand their new business in different areas , which will disused in above
question. However they faced many issues related to the enterprise expansion. From the same,
they provide innovative mobile phones and better features to the potential as well as target
customers. Planning process is very essential product quality and services. In this situation , staff
and customers vision as well as objective of stakeholder are needed to identify their taste
regarding to the mobile or another electronic items. Business are capable to improve their image
and product brand. Give better phones, radio and other electronic times with the additional of

new feature. From the above, government should try to provide 5G network in telephones (.
Longenecker and et.al., 2013). Laws and legislation, it is a big issue in every organisation which
is faced by many enterprise in their business. So they try to reduce the cost rate, and give
affordable price related to the product. Because it gives satisfaction to the clients.
3.3 Prepare action plan
Above question 4Com present and revise the business plan. Which is very essential for
the business success and growth. In this part, such type of company prepare the plan with the
support of staff vision and stakeholder objectives.
Task Duration
Presenting plan 2 to 3 days
Revise business plan 3 to 4 days
Information regarding to the new product
quality and creative services
2 days
Identification of many resources in the
comparative market place
1 to 2 days
Analysis the aggressive products 1 days
Expand into innovative territories 3 days
Target new buyers markets 2 days
Add innovative products and services to
marketing mix
5 days
Selecting the new skilled and knowledgeable
candidates who are experienced in the 4Com.
2 Days
To provide staffs and customers vision 1 Days
Develop smart objective and plan 1.5 days
Expand their business in different areas 3 Days
Give bonus, fair remuneration and rewards Half and hours

Above the give task as well as activity which is very essential for the growth and success of
4com. They are capable to improve and develop their strategy in the market place. This kind of
activity should be completely by the 4Com in order to achieve occurrence (López Salazar and
et.al., 2011). Such form of firm accomplished all task which is very significance to provide
satisfaction, fair remuneration, bonus and rewards to the workers and customers. One of the
important and main aim and objectives of this type of industry to reduce the wastage product cost
and give affordable price to clients.
TASK 4
4.1 Impact on the business and individual
Modifications ever try to impact may concept of the business in the more way. From the
same, their running acquire impacted business operations which is not accomplish many effects.
With the support of this, many industry work correctly. It is very essential as well as necessary to
reduce the profitability which is doesn't correct (Mason and Brown, 2013). Effects on
organisation as well as an individual are as follows:
Enterprises abilities: With the changes then business has many capability to boost the many
modifications. But in this situation, 4Com select different capable and knowledge candidates in
their organisation which is necessary to achieve high market share and growth. So these factor
effect on the both organisational and personal. There are also positive effect on company which
is highly maximise the cited business productivity and profit margin. As per the same, industry
lead to develop their fiscal issues.
Serviceable resources : It is one of the main and essential role as well as responsibilities to
utilise many factors in their organisation. Still, the support of this many department use this type
of factors in an essential and effective way. This will impact positively because all serviceable
resources provide the best services related to the telephone.
Technological factors: This factors is very important and necessary for the 4Com to develop
new technology in their system. This factor have positive as well as negative effect on the
individual and enterprise (Mason, 2015). With the support of this kind of source, mentioned
industry can maximise their production and develop the best business phone brand which suffice
by them. As per the another it takes few money finance and hence efficiency acquire decline.

4.2 Changes managed by business
Management of changes is determine as controlling level. Above many sources which
might impact many enterprise. This leads by the 4Com and give best guidelines to the manager
related to the manger all activity and task in an appropriate manner. With the support of this
approach judgement Creator can implement different kinds of strategies. Which is very
important because it assist in managing many work in correct way.
Business plan decrease the negative modification and their effect on the enterprise and
personal. Therefore, with the help of this management get capable to execute many activities and
task in an essential manner. There are mainly three section where changes are work are as
follows: Actual – Transition – Upcoming.
Reported to this, project management as well as current administration which will help
on enterprise to change from actual state stipulation to dealing condition in desired and future
modifications. The one of the important work which is complete by the management and focuses
on the person who acquire effected by hence alteration (Mitchelmore and Rowley, 2013).
These kind of modifications become apprehensible with the support of using Kotter
approach. This theory determine the eight phases are as follows:
1. Generate Urgency: It support the 4Com so they really required it. It is define as the
changes need and support in first motive to get success and growth. This will help in
identifying the potential threats, analyse opportunities and others.
2. Powerful coalition: This rarely takes powerful leadership as well ass visible help from
different person within the enterprise. It is very important to determine the leaders in
4Com.
3. Generate a vision for modification: This phase identify the vision of company related to
the employees and stakeholders. This assist them in implementing different strategies
which encourage their operative in long term.

Imgeborg,V.,2016
4. Communicating the imaging: 4Com have to convey that specific vision to various level.
So that correct schemes formulation get complete.
5. Remove conflict: This phase is nearness for the every business to remove the obstacles
and misunderstanding in between managers and employees (Olszak and et.al., 2011). In
this situation, manager play important role related to the hire, identify the conflict, reward
person ans recognize for making modification.
6. Generate Short-term profits: This aspect determine the effective working which is
framing by a best program on which many projects acquire complete. From the same,
they are capable to motivate their workers by giving rewards and other benefits.
7. Make on the modification: Kotter identify the different changes in their failing project
because it define the modification level. In this fact, 4Com gives an best opportunity to
Source 1: Kotters Eight Model

make right and wrong. To set the objective and create the new change in between leaders
and agent (Sharma, Chrisman and Gersick, 2012).
8. Anchor the modifications in culture of corporate : It is determine regarding many
modification which is get by mentioned business. This will includes the change values
and ideals when training and hiring new candidates.
4.3 Monitor improvements in 4Com performance
It is one of the main and important for many enterprise to control their existing
performance on the basis of time scale. This kind of work can acquire complete by using and
applying balance model related to the scorecard. Regarding to the above financial statement
which support to provide long term goals, targets and objectives and other needed sources which
examine their business operations and working. According to this, they classified in many
department according to acquiring things. 4Com facing many issues related to the product brand
and financial etc.
Mentioned industry select this kind of element in devising a legal examination in between
their workers performance as well as outcomes. Balance record is an impressive method which
many issues acquire sized out in specific time period. Under this kind of approach state a fair
period on which work accordingly execute (Southern, 2011). If many group and workers are
failed in the management level and they have to take several limb action against them.
CONCLUSION
From the above analysed report determined the profile, strength and weakness of 4Com.
This assignment also used various tools and technique's such as profit and loss account, balance
sheet and different type of ratio analysis which is define as a comparative performance
measurement. Weakness create the appropriate action which existing performance should be
strong and keep. This concept support in making different kinds of work and plan. SME is very
essential to give best opportunities to identify business success and growth. Cited company apply
many methods to determine the Kotter 8 approach which is very supportive to understand the
company position in the market.

REFERENCES
Books and Journals
Abebe, M., 2014. Electronic commerce adoption, entrepreneurial orientation and small-and
medium-sized enterprise (SME) performance. Journal of Small Business and Enterprise
Development. 21(1). pp.100-116.
Acs, Z. J., Audretsch, D. B. and Lehmann, E.Lato;sans-serif E., 2013. The knowledge spillover
theory of entrepreneurship. Small Business Economics. 41(4). pp.757-774.
Barber, J., Metcalfe, S. and Porteous, M. eds., 2016. Barriers to growth in small firms.
Routledge.
Blenker, P., and et.al., 2012. Entrepreneurship as everyday practice: towards a personalized
pedagogy of enterprise education. Industry and Higher Education. 26(6). pp.417-430.
Carraher, S.M. and Paridon, T.J., 2015. Entrepreneurship journal rankings across the discipline.
Journal of Small Business Strategy. 19(2). pp.89-98.
Ciampi, F. and Gordini, N., 2013. Small enterprise default prediction modeling through artificial
neural networks: An empirical analysis of Italian small enterprises. Journal of Small
Business Management. 51(1), pp.23-45.
Di Domenico, M. and Miller, G., 2012. Farming and tourism enterprise: Experiential authenticity
in the diversification of independent small-scale family farming. Tourism Management.
33(2). pp.285-294.
Draycott, M. and Rae, D., 2011. Enterprise education in schools and the role of competency
frameworks. International Journal of Entrepreneurial Behavior & Research. 17(2).
pp.127-145.
Gorgievski, M.J., Ascalon, M.E. and Stephan, U., 2011. Small business owners' success criteria,
a values approach to personal differences. Journal of Small Business Management.
49(2). pp.207-232.
Kaushik, P., Khanduja, D., Mittal, K. and Jaglan, P., 2012. A case study: Application of Six
Sigma methodology in a small and medium-sized manufacturing enterprise. The TQM
Journal. 24(1). pp.4-16.

Lambert, S.C. and Davidson, R.A., 2013. Applications of the business model in studies of
enterprise success, innovation and classification: An analysis of empirical research from
1996 to 2010. European Management Journal. 31(6). pp.668-681.
Lamphere, L., 2011. Newcomers in the Workplace: Immigrants and the Restructuring of the US
Economy. Temple University Press.
Longenecker, J., Petty, J., Palich, L. and Hoy, F., 2013. Small business management. Nelson
Education.
López Salazar, A., Contreras Soto, R. and Espinosa Mosqueda, R., 2011. The impact of financial
decisions and strategy on small business competitiveness.
Mason, C. and Brown, R., 2013. Creating good public policy to support high-growth firms.
Small Business Economics. 40(2). pp.211-225.
Mason, C. M., 2015. Spatial variations in enterprise: the geography of new firm formation.
Deciphering the Enterprise Culture: Entrepreneurship, Petty Capitalism, and the
Restructuring of Britain.–1991,–Р. pp.74-107.
Mitchelmore, S. and Rowley, J., 2013. Entrepreneurial competencies of women entrepreneurs
pursuing business growth. Journal of Small Business and Enterprise Development.
20(1). pp.125-142.
Olszak, C. M. and Ziemba, E., 2012. Critical success factors for implementing business
intelligence systems in small and medium enterprises on the example of upper Silesia,
Poland. Interdisciplinary Journal of Information, Knowledge, and Management. 7(12).
pp.129-150.
Raposo, M. and Paço, A. D., 2011. Entrepreneurship education: Relationship between education
and entrepreneurial activity. Psicothema. 23(3).
Sharma, P., Chrisman, J. J. and Gersick, K. E., 2012. 25 years of family business review:
reflections on the past and perspectives for the future.
Southern, A. ed., 2011. Enterprise, deprivation and social exclusion: The role of small business
in addressing social and economic inequalities (Vol. 2). Routledge.
Van Der Wijst, D., 2012. Financial structure in small business: Theory, tests and applications
(Vol. 320). Springer Science & Business Media.

Wang, C. L. and Altinay, L., 2012. Social embeddedness, entrepreneurial orientation and firm
growth in ethnic minority small businesses in the UK. International Small Business
Journal.30(1). pp.3-23.
Online
Small Business Enterprise (SBE) Owned Business Definition 2017. [Online]. Available
through:<http://certifications.thomasnet.com/certifications/glossary/
ownership_diversity/ownership_diversity/small-business-enterprise-sbe>. [Accessed on
7th September 2017].
8 steps to managing change 2017. [Online]. Available through: <http://onguard.com/process/8-
steps-managing-change/>. [Accessed on 7th September 2017].