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UNIT 33 Small Business Enterprise Report

   

Added on  2020-01-15

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UNIT 33SMALL BUSINESSENTERPRISE

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Producing the profile, strengths and weaknesses of Church Street Hotel........................31.2 An analysis of the business using comparative measures of performance.......................4TASK 2............................................................................................................................................52.1 Justification and appropriate actions to overcome the identified weaknesses in business 52.2 Analysing the ways in which existing performance could be maintained and strengthened62.3New areas in which the business could be expanded........................................................7TASK 3............................................................................................................................................83.1 Plans and objectives of existing business.........................................................................83.2 Revised business plans to incorporate appropriate changes.............................................93.3 An action plan to implement the changes.......................................................................10TASK 4..........................................................................................................................................104.1 Impact of the proposed changes on the business and its personnel ...............................104.2 Change Management in the business.............................................................................114.3 Monitoring the performance...........................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONSmall business enterprises (SBE) are those which employs small number of individualsworking in it. These enterprises are generally owned by the private person or a group of people.Size of this business is small as compared to the large enterprises. In many countries, it includesvarious services such as retail shops of grocery, bakeries, restaurants, hotels, guest houses, etc.SBE allows people to make profits from their business (Avgerou, 2008). One of the majorbenefits of this is that it requires low start-up cost which is beneficial for the firm. SBE arebeneficial for building up the friendly relationships with the customers and its employees. Itdevelops the new and innovative ideas. These are more flexible in making the changes. Church Street Hotel is a small enterprise which is situated in the heart of London. It is aSpanish American Oasis hotel of London city and is approximately 150 years old. It is the hotelwith all facilities that easily attract customers (Bass and Riggio, 2008). It facilitates the greataccommodation facility to their customers. The size of this enterprise helps in making moreprofits on the lower sales.TASK 11.1 Producing the profile, strengths and weaknesses of Church Street HotelChurch Street Hotel (CHST) is situated in the heart of London city. It consists of threetown houses and is one of the oldest hotels of London. It is a small business enterprise whichincludes fewer number of employees. It is one of the most individual boutique hotels of city. Inthis, 27 rooms are established which are run by two brothers who are half Spanish and halfEnglish. As it is a small-sized hotel, it follows the flat organizational structure. According to this,it includes only management and the employees. There is no mediator involved in this structure.Small businesses generally adopt this type of structure to run its business because it has fewernumber of employees and therefore, different layers of management to manage the functions arenot required (Bass and Riggio, 2008.). The strengths and weaknesses of this hotel are discussedas below: StrengthsIt provides 24 hour services to its customers.It facilitates rooms at low cost as compared to the other hotels.

It is located near to the local market. It takes only few minutes to reach at most of theparts of city by regular buses outside the hotel.There is also over ground and underground rail facility at 10 minutes walking distance.There are more many places located nearby it like restaurants, pubs, clubs, galleries,music venues, retail store, street markets, etc.This hotel also facilitates three attractive venues to relax and unwind along with the grandhall for various events such as wedding, conferences, seminars and other functions. It facilitates complimentary organic teas and coffees to guests along with the bar facilityin each room.There are standard as-well-as the luxurious room facility which involves Casita stylerooms Mexicasa bathrooms, forged iron work beds, floringo towelling as wellcomplimentary DVD players and 24 hours room service. WeaknessesIt does not provide services to the customers like free Wi-Fi, LED TV's.As it is the small business enterprise, people does not know much about this hotel. Itmeans people are not aware about this hotel.Parking facility is not available here. As it is the oldest hotel of city, it provides small sizes of rooms which are not liked bytoday's generation. It does not provide the family rooms.1.2 An analysis of the business using comparative measures of performanceTo analyse the business performance of any firm or enterprise various comparativemeasures are to be consider like sales volume, profits, financial and non financial measures, etc.for the comparison of the performance of Church Street Hotel, MacDonald Hotel is taken intoconsideration (McAuley, Duberley and Johnson, 2007). It is located in London near Kings Crossand St. Pancras Eurostar Station. It is a family run budgeted hotel. It facilitates various serviceslike basic rooms with free Wi-Fi and breakfast and housekeeping. It is located near to the busand train station that provide convenience to the customers. In addition to this, it can be said that the sales of Church Street Hotel is low as comparedto its competitor that means organisation is not holding competitive advantage on MacDonaldHotel. It has also been noticed that the performance of MacDonald Hotel is also impressivebecause workforce are well skilled. It also affects the overall development of MacDonald Hotel

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