Reviveaphone Business Strategy & Change Management

This assignment examines the business challenges faced by Reviveaphone, a start-up company struggling with profitability. It proposes a comprehensive business strategy focused on market research, employee training, and effective change management using Kurt Lewin's three-stage model (unfreezing, changing, refreezing). The report emphasizes the importance of monitoring performance after implementing changes through tools like Gantt charts to ensure successful business growth.

Small Business Enterprise

Table of Contents

INTRODUCTION
Small business enterprise is a large scope for growth of the economy. In the present era,
there are many private owned firms which are managed and controlled by the owner itself. In
other words, it can be said that small business enterprises are those organisation which have very
fewer numbers of employees and which have only less amount of capital for investing in the
business activities and functions. Categorisation of organisation develops on the decision of
owners and take large support from the government in order to establish the business in the
market. In other word it can be said that small business enterprise are those companies who have
50 or less than 50 employees or staff members, they would come into the category of small
business enterprise. The present report is based on small business enterprise of UK which
provides depth knowledge about SME business. Reviveaphone is a small business enterprise in
the UK which is famous for its mobile repair kit solution through which it can repair the
damaged mobile phone from the water fallen within 1 hour. It provides effective warranty and
guarantee to customer for its repairing. The major objective of this small business enterprise is to
acquire the large number of customer and gain highest profitability in the market. This project
gives assessment on existing business objective and plans. Moreover, a systematic action plan to
implement the changes has also been discussed in this report.

TASK 1
1. organisation profile and strength and weakness
Company’s name is Reviveaphone which is dealing with the business of mobile repair. It
is specialised in DIY products which can bring water damaged mobile phone back to life within
24 hours. Murphy (owner) pitched to the Dragons.Murphy has announced sales of 13000 repair
kits and conduct discussion were underway with leading airline virgin, easyjey and flybe to offer
the kits on the broad their flight. Cited organisation provides the most innovation mobile repair
solution to its customers along with 1 year warranty. It offers call out repair services with fixing
anything from smashed screens to broken buttons. It understands the busy schedules of
customers so that it will repair damaged mobile phone within 30 minutes to 1 hour.
Reviveaphone have major competitors are NH Iphone repair, iphone surgery, quikfix phone
repair, 168 fixit etc.
Cited small business enterprise provides 12 month guarantee and warrantee to its
customer and its major feature of this kit repair solution is that damaged mobile [phone can
repair within 1 hour by this solution.
Following are some strengths of Reviveaphone -
 Reviveaphone major strength is its outstanding and quality repairing services of mobile
phone and iPad. It understands the busy schedules of customers so it repairs the mobile
phone within 30 minutes to 1 hour (Bean, 2015).
Illustration 1: Reviveaphone

 The most extreme strength of cited small business is that there is no need to send
customer precious phone away, client can quickly and easily fix it at home. With the
assistance of Reviveaphone repair kit, customer's mobile phone can be back to full well
in 24 hour.
 It repair Vehicles are fully ESD fitted, it means company have a perfect environment of
repair the mobile and iPad devices.
 Reviveaphone has strict data protection policy. Moreover, customer data will not be
removed from the device during repairing Ipad, iPhone or iPod repair.
Following are some of the weaknesses of Reviveaphone-
 Technological change is another major weakness of the cited organisation because by
continuous changing technology, company has to modify its business operations.
 This firm requires a trained staff and make them capable to fix different mobile phone.
 Mobile phone business is hard to forecast and control and it has unstable sales because it
is different from traditional industries like food retai (Björklund, 2011)
 Sales and profits depend on the number of broken phones and company cannot predict its
revenue on the basis of business operations.
 Along with this, the cited firm has worked for limited customer base.
 Inappropriate technical support is also a negative aspect of small business enterprise.
Lack of technical support makes the operations delay because there is limited machinery
available in the Revivaphone.
 Small business enterprises are mostly owned by a single person and thus, Revivaphone
faced the issue regarding decision making. Owner takes the decision without involvement
of personnel. Due to lots of responsibilities over a single person, making quick decision
generally hampers its quality.
As per the above discussion it has been ascertained that there are various kinds of component
which affect the business operations and activities. Customer perceptions and choice is the major
factor which affect business. Revivea have to consider the customer taste and preference while it
operate business in the country. Price is another factor for the reviveaphone because company
have to consider this component while it enter into the market. Political and legal is another
external factor which affect company regulation and norms. Technology is another component

for business because cited venture have to adopt the consider on the latest technology of mobile
and telecommunication.
1.2 Assessing the comparative performance of business
In order to measure the performance of the Revivaphone firm , comparative analysis can be
used. With assistance of this it can easily compare the current and previous performance level
of the organisation. Some of the methods are as follows- Customer survey- As per the customer survey it has been founded that Reviveaphone firm
providing an excellent mobile repair services to its customer in the UK market. However, it
have large numbers of competitor available in the market which performing better as
compare to cited venture. (Butler, 2010) Along with this Revivaphone firm have issue
regarding lower market share as compare to its competitor in the UK market.
 Financial statement- Revivaphone is a start-up business so it have not strong financial
position in the mobile repair industry. When owner of starts the business in the reviveaphine
company then its income is just £20,000 turnover and £3,000 net profit from United
kingdom.. It has been clear that there is required to improving its financial performance.
Iphone surgery is the major competitor of the Reviveaphone organisation. It gives the tough
competition to Reviveaphone to gain high market share and conduct operations in the competitive

market place.

TASK 2
2.1 Investigate weakness and appropriate actions to overcome the identified weaknesses
As per the overview of the firm of Revivaphone it has seen that company is facing the several
kinds of issue regarding to the business expansion, inappropriate quantity of human resources, low
market share, increase liquidity funds, inappropriate technical support etc. Apart from this, top
management has not conducted proper risk management for investment funds. As it has seen that
Revivaphone is a start up business so it has also facing the issue related to the lack of proper
promotion activities. In order to overcome such weakness, company owner should focus on the
several strategies and suggestion (Cole and Sokolyk, 2016). Some of the recommendation for
decrease the weakness of cited venture are as follows-
 In order to improve the existing condition of the company, it should recruit new and qualified
staff members so as it can improve its existing productivity and entire performance of the
business. In this manner, company should raise experienced members by appointing technical
and experienced employees rather than hiring more fresher.The knowledge obsesses by
knowledgable employees can do marvels for overall performance of the Reviveaphone.
 In order to expand its market share and profitability, company should consider on the
effective promotional activities and methods so as it can increase the promotion of its
Reviveaphone kit in the market.
 Company should conduct effective market analysis and research program so as it can keep
aware about its competition as well as other business components. By conduct regular
analysis, company can decrease the negative impact of the business components such as
political, legal, social, technological etc.
 As per the requirement, Reviveaphone company is required to show presence into the new
business. This will assist in collecting a bigger business clients base over a time. In addition
to this in order to expand its existing business operation, corporation should consider to
launch on the additional mobile repair services on the websites so as to magnetize the users
towards the brand (Davies, 2012).

 In order to increase the company productivity, firm should consider on the needs and
requirement of the employees. It can use various motivational techniques so as personnels
can encourage and motivate for high performance. Furthermore, this will assist in keep them
engage in different operational and organisational activities and ensure their long term
commitment the company.
 Company requires to focus on the conduct the training and development programs for the
staff members so as they can acquire new knowledge, ability, capability. With assistance of
this programs they can improve their effervescence of working and productivity of business.
For example, Reviveaphone organise training for laptop repair services through which
employees can learn the new skill and knowledge about the new device repairing. This will
assist in improving the current business operations and profitability.
2.2 Analysing ways to maintain and strengthen the existing performance of Revivaphone company
As per the company overview it has been founded that there are various kinds of weakness
and strength of the Reviveaphone organisation. Examining ways to maintain and strengthen the
existing performance of the Reviveaphone company is very essential. Cited organisation is a mobile
repair company which is largely depends upon the company effective business operation and human
resopurces. It carries out its operation by participating suitably in the area of financing, marketing,
production and human resources. Presently company is working with intention to provide more
excellent mobile repair services to its customer by developing excellent quality of Reviveaphone
repair kit and most innovative mobile repair solutions (Down, 2010). Reviveaphone offers a call out
repair service, fixing anything from smashed screens to broken buttons. Whether at home or work,
mobile phone will be completed. Company repair vehicle are fully ESD fitted it means company are
the perfect environment to repair customer device. However, some of the weakness related to the
management faced by the cited organisation, so company requires to improve its overall working
condition and policy to upgrade the whole working to enhance future growth. There are some of the
ways and criteria by which company can maintain and strength their performance that are as follows- Market research- Market research is the best way through which company can improve its
existing performance and maintain strengthen. In this manner, company should conduct the
market research in order to analyse the market environment. With assistance of this, firm can
able to identify the various available factor in the market which can largely affect the
business enterprise. In addition to this firm can effectively monitor the activities and cation of
the competitor in the market (Eckerson, 2010). With assistance of market research, company

can identify the needs and wants of the customer related to firm product and services. By this
company easily access to the actual demand of the customer regarding company's product
and able to fulfil the requirement of the customer. This criteria assist company in maintaining
its strengthen and improve the existing performance. Effective utilisation of resources-In order to improve the existing performance and
strengthened, Reviveaphone firm should focus on the utilisation of available resources in the
organisation. By use of proper utilisation of available resources such as human, physical,
financial etc, firm can increase its performance and productivity. By this practices, wastage
of the firm can remove from the business operation and save the importance resources which
will assist business in future (Goss, 2015). Feedback- Feedback is another essential criteria for improve existing performance and
strengthen of the Reviveaphone. By this firm can able to know about how an organisation is
currently working in the workplace. Employees are considering as a moist valuable assets for
the comp[any so Reviveaphone can highly ware about the internal working by use of this
criteria. This suggestion can be best utilised in achieving the improvement at the cited
venture.
 Motivational tool- Employees are crucial and importance part of the every business
organisation and in the absence of them no business can survive its business activities and
function. Reviviaphone firm can improve its existing performance and strengthen by
maintain and retain employees for long time (Halinen, Törnroos and Elo, 2013). In this
manner, company should prove effective and attractive rewards such as incentive,
perquisites,fringe benefits, compensation , bonus etc so as human resources can motivate and
encourage for higher productivity and performance. If the performance of business will
increase then the sales of Reviveaphone solution kit will automatically increase.
2.3 Expansion of business in the market
It is significant to expand the business in the market. Every business desires to grow and progress
and wants to earn maximum profitability and market share. If company expand its business in the
new dimension than business requires to adopt the new structure, policies, practices and system so as
it can redesign the entire business in an effective manner. With assistance of new dimension, firm
can easily earn the maximum profitability, market share, goodwill, brand loyalty (Harri, Gibson and
Taylor, 2015). Therefore, the diversification and expansion are the effective sector of the business
development to increase the existing working performance and productivity. As per the company

overview it has been ascertained that Reviveaphone is a mobile repair company which offers a call
out repair services and most innovative mobile repair solution. Customer can repair its mobile phone
which is damaged because of the water fallen. With assurance of the Reviveaphone mobile repair kit,
customer can repair mobile and iPad home or work. The mobile repair will be completed, on site, by
a highly trained technician. Company understand the busy schedules so corporation provides repair
service within the 30 minutes to 1 hour.
Company have high numbers of competitors which provides the same services to its potential
customer in the UK market. In order to take competitive advantage and performing well, it is
important to create the well cation plan and strategies.
In the current scenario, Reviveaphone firm can expand its business by deal with other
electronic product for repairing. In the present, company is offering repair services for those mobile
phone which damaged due to water.Furthermore, if company deals with various services of
repairing, then it requires a well qualified and skilled employees who have knowledge about the
mentioned area of electronics.
Apart from this, Cited venture can also deal with the various company in order to increase
sale of its product and services. As per the research it has been founded that company announce sales
of 13000 repair kit and said discussion were underway with leading airlines virgin. Easyjet and flybe
to offer the kits on board their flight. Similar to this, company can offer to another electronic stores
and showroom for sale its repair solution from their stores. By doing all this things company can
expand its business and earn the profitability and effective market share in the UK market.
TASK 3
3.1 Business objectives and plans
Business objective and plan is very essential for every business organization growth and
success. In order to attain the desired objective, company requires to develop or prepare a systematic
business plan of business activities and function. So it can be said that business plan and objective
are interlined and connected because in the absence of effective business plan, company can not
achieve business objective (Kasravi and et.al., 2012). By develop effective business policies,
strategies, structure, system, and business practices, firm can able to develop a systematic plan and
this plan of business assist to firm in attaining desired outcomes. In the context of the Revivieaphone
firm, a systematic business plan aid to it in order to achieve its business objective. Following are
some points that will highlight the business objective and plan of the Revivieaphone which are as
follows-

 Structure of business objective- The aim and objective of the Reviveaphone is to offer an
excellent repair service about the mobile phones within 30 minutes to 1 hour. It deliver a high
quality repair mobile solution so as customer can easily repair their damaged mobile phone at
home and work. Further company provides 1 year warranty by its mobile repair solution kit.
It major aim is to satisfy customer and save their precious time by providing quick and
effective repair services. In this context the objective of new business plan should be flexible
so that any alteration any not affect the entire functioning of the cited organization. Assessment of business objectives in light of current performance:- In the context of
Revivieaphone company, its current working policies and strategies will measures to access
its existing performance level in the mobile repairing industry in the UK market. For this ,
company's past and previous finance figure will be taken into consideration to evaluate
business performance in the right manner.
 Making changes to business objectives: With assistance of effective consideration and
evaluation of the existing performance and financial status of the company, lacking area will
determine and changes will make start in the business objective of Reviveaphone. In this
stage, required changes will make in order to attain its objective.
ATTRIBUTES OBJECTIVES
Specific To provide the extreme quality of repairing services to
customers related to mobile devices
Measurable To boost the market share by preparing the 20% profit
in every year.
Achievable
By providing varied opportunities in various directions
of technologies and earning an extra levels of
satisfaction from customers
Realistic
The profitability and market share can gain in the
market by delivering high quality of services of mobile
repairing.
Time-bound By enhance 20% profitability and decrease 10%
employees turnover

Describe the types of business- There are various kinds of business like partnership, sole
proprietor , private and public limited organisation.
While, Reviviaphone develop the business plan then it have to various kinds of issue related to
the marketing, operations, management, finance etc. In the marketing planning, company have to
consider on the promotion, sales, pricing strategy etc. Company have to thinks that what pricing
strategy will suitable to the new repairing services of electronics. On the other hand at the time of
making business plan, company have face the issue related to operations. The management is
another issue in the business plan in which they have to consider the location and advantage of
location where it will operate the businbess.
3.2 Revising business plans to incorporate appropriate changes
In the context of Reviveaphone firm , revise business plan aids to incorporate effective changes in
the already evolve business plan. The changes in the business plan are as follows-
 A well structured and integrated business plan requires some changes to make plan more
impressive, appropriate and objective oriented. Apart from this, objective should be SMART
under which Reviveaphone wants to increase its sales of repair kit solution by 10% every
year.
 In order to implement the new changes in the business plan, company requires to hire more
innovative and talented staff member so as they can give their best contribution to produce
diverse range of repair solution's for different electronic products such as tablet, laptop, land
line phone etc.
Reviveieaphone company shall introduce changes in order to make an alternation in the current
position and further realize enhance profits. Some of the area which requires to changes are as
follows-
 Marketing plan- In order to crake the position of stagnation, it is highly imperative for
Reviveaphone to attract the new customers. In this manner, company requires to conduct
market reaserach so as it can identify the customer demand and requirement about the new
repairing services of electronics. This shall strengthen the business plan being developed as
well as the increase the effectiveness of the marketing activities. In addition to this, company
can increase its promotional activities so as it can introduce its new repairing services to
customer in the UK market.

 Financial aspect- Financial planning is very important for the small business enterprise
through which it can allocate the resources in an effective manner and take the business
decision in the future. In this manner, financial manager keep proper records and report of
income and expenses about the business activities and functions.
3.3 Action plan to implement the changes
Reviveaphone firm has developed cultivate action plan to achieve business objective and
goals in an appropriate manner. An objective is the desired state that it is intended to achieve the
desired objective. Action are those activities which intended to use for attain desired goal. In this
context, the change implementation plan for cited company is as follows:
Planning  In the planning stage, the mission,
vision, objectives and aim will redesign
as per the proposed changes for the
organisation of Reviveaphone.
implementing  In the implementing stage, top
management requires to announce the
aim and plan to the employees so as
every one can aware about the required
changes. In addition to this in this
stage, higher authority such as manager
and owner introduce the new policies,
strategies, tactics, action to the
employees (MacDonald and Coffield,
2015).
monitoring  In the last stage, higher management
requires to monitor and check the
existing performance of the company.
Reviveaphone will review about its
existing performance with the expected
performance.

With assistance of the above process, cited venture can implement the various necessary changes
in the business organisation. By these stages, firm can improve the changes and earn
profitability.
TASK 4
4.1 Impact of proposed changes on the business and its personnel
As per the above discussion it has been ascertained that Reviveaphone firm is going to make
some pf the business changes by implement the new business plan. It has been founded that there are
various kinds of positive and negative impact on the cited venture which influence business as well
as employees. By implementing new changes in the business strategies, planning, structure, policies,
product line, services, organisation assist in attaining the new vision, mission and aim. Furthermore,
by implement new changes in the business plan, company assist in increasing the scope of business
and market share. It is highly beneficial because by this it can easily increase its sales and
profitability. If company profitability and market share will increase then its brand image and brand
loyalty will automatically increase (Peltier and Naidu, 2012). On the other hand , employees are also
largely beneficial and influenced by this changes in the business. They have opportunity to increase
knowledge and ability by attending training and development programs.
However, by this new business plan there are various kinds of negative impact on the
business. The major negative impact is that it takes more time to achieve position in a systematic
manner. Furthermore, in order to implement t the new strategies and changes in the business
company have required a large capital investment and skilled employees.
While Reviveaphone bring the changes in the business then it largely affect on the personnels. In this
manner, company have to organise the training and development programs through which employees
can learn the new skill and ability to bring some innovation in the business. In this context some of
the employees resist to change because they does not want to do more hard work with new
technology, business system and structure.
4.2 Change management in the business
As per the above discussion it has been ascertained that Reviveaphone company is going to bring the
various changes in the business operation and new diemention in order to get effective outcomes.
There are large number of positive and negative impact of this business changes. Change is a process

of causing a functions, practices or things to become different somehow compared to what is it at
present or what it was in the past. In other word it can be said that changes implies making either an
essential differences often amounting to the loss of original identity or a substitution of one thing for
another. In this manner, maintain and manage these changes in the business organisation is major
concern for the management. In order to mange this changes, company have to consider on the Kurt
Lewis model. Various phases of this model are as follows-
 Transform- After informing about the business changes to workforce, in this second stage,
management of the company train the employees for required changes. Reviveaphone firm is
going to diversified its business in the new area like start repair the other electronic product
such as lap top, tablet and land line phones. For this objective company have to providing
training and development programs to personnels so as they can adopt new skill, ability and
capability to implement new changes in the business enterprise.
 Refreezing- In this last stage, management of the Reviveaphone will ensure that entire work
is performing according to the new set practices and process in the organisation. In this last
Illustration 2: Change management model
Source:Ratten, 2014

stage, finally company will implement the required changes in the business activities and
function.
Kotter model of change management
This model have 8 stages through which Reviveaphonme company can bring the changes in the
business activities and function. By this model, company can expand its business by several changes. Create Urgency- In this stage, management thinks that what really it wanted to change. In
the first stage Reviveaphone will begin to plan in order to implement the new proposed
changes in the organisation. In this stage, top management and high authority will agree the
workforce to admit towards new alteration by explaining them importance of modification
(Ratten, 2014). In this management defines the importance of required modification and
changes in the business operation to employees. Furthermore, Reviveaphone identify the
threats and develop sceneries and start discussion with employees. In this stage, compamny
thginks that which kinds of changes needed to be done in the business like if it want to offer
another mobile and other electronic repairing services then they discussed with their staff
member about that. Create a vision for change- In this stage company determine the value that are central to
change in the company. In this state, Reviveaphone company develop the stratgy to bring the
various changes in order to earn profitability and business expansion. Communicate the vision- In this stae, cited venture will conduct the meeting to communicate
the vision to every one in the organisation. Remove obstacles- In this stage, company identify the people who are resisting to changes
and help them to see what needed in the business. Create short term win- In this stage, company looks for sure fire projects that it can
implement without help from any strong critics of the changes. Build on the change-In this stage, company finally bring the changes in the business
activities and functions. Reviveaphone made the final changes in the business operation in
order to again profitability.
 Anchor the changes in corporate culture- In this stage, management tell success stories
about the change process and repeat other stories that it want to be done in future.

4.3 Monitoring the performance
As per the above discussion it has been ascertained that by use of Kurt lewin model
Reviveaphone company can effectively implement and manage the changes in the business
operation. In addition to this, effective monitoring and evaluation is also very important for the
business organisation. If the fluctuation are not evaluate then it will directly negatively influence on
the business performance (Zortea-Johnston, Darroch and Matear, 2012). So after the implementation
of the modification, it is important for the organisation to monitor the effect of this changes on the
business performance. In order to impressive monitoring of the business performance after alteration,
company have to consider on the Gantt chart. Following tool assist company in determining the
growth level of the change execution plan within the given time period.
Activity (in months ) 1 2 3 4 5 6 7 8 9 10 11 12
Establish the goal
Organise market research

development of new product
Develop appropriate image
Enhance buyers satisfaction
level
Increase the image at
international level
completing of the changes
Monitoring and controlling
Take the right action and
activity
Interpretations
From the above analysis and reviewing the trend graph, it can be stated that the business is
currently performing extravagantly after implementing the proposed changes. As per the table it
has shown that in the first month, company set the objective of proposed changes. After that in
the 2nd month, company has conducted the market research in order to identify the demand of
customers regarding mobile repairing services.In the 3rd month, company has develop the new
product relating to repair the other electronic products like lap top, telephone extension etc. In
the 5 and 6 month, company has developed the good will and strong brand image in the market.
In the last month company has review and monitored the performance of business and evaluated
the performance of business.AS per the disccusion it can be said that prtopsed changes related to
exapnd the business by offering various reparing services to customer in UK, company has very
benifited.
After implementation of the proposed changes in the business company revenue and profit are as
follows-
2015 2016
Sales 5000 6050
Gross Profit 3252 4585

Net Profit 3365 4587
Turnover 7655 9874
CONCLUSIONS
From this project report it has been concluded that Reviveaphone is a start-up business
which have lack of excellent and trained employees. Company should focus on the market
research so as it can analyse business environment and meet the expectation of customers. It has
also concluded that in order to manage the changes in the business operation company should
focus on the Kurt lewis model.

REFERENCES