Razzmatazz Theatre School Improvement Plan

This assignment focuses on analyzing the performance of Razzmatazz Theatre School and proposing an improvement plan. The report delves into suggested new services, such as yoga and meditation, to enhance sales and profitability. It utilizes Lewin's change management model to guide the implementation process and emphasizes the importance of marketing and promotional activities like workshops and seminars. Financial projections for two years (2015 & 2016) showcasing improved sales, gross profit, net profit, and turnover are also included.

Small business enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of a selected small business.......................................................................................1
1.2 Comparison of Financial Performance..................................................................................2
TASK 2 ...........................................................................................................................................3
2.1 Assessment Of Weakness.....................................................................................................3
2.2 Existing performance............................................................................................................5
2.3 Suggestion about the new area in which the business could expand with reasonable
justifications................................................................................................................................6
TASK 3 ...........................................................................................................................................7
3.1 Assessing Business Objectives and plan...............................................................................7
3.2 Reviewing the business plan and suggest areas where changes can made...........................8
3.3 Implementation of action plan..............................................................................................8
TASK 4 ...........................................................................................................................................9
4.1 Impact of proposed changes will have on business and its personnel..................................9
4.2 Change management in the business ..................................................................................10
4.3 Improvement in the business operations.............................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Small business enterprise is the corporation which is owned and managed by the owner
only. As per the European Union, companies in which the number of staff members are less than
50, they would come under the category of SME. This kind of organisation is having a great
involvement in the economic development. In other words, it can be said that small business
enterprise is that kind of organisation that employs small number of workers and does not have
high volume of sales. They are privately owned corporations that are in either partnership or sole
proprietorship that have fewer employees and less annual revenue than a regular sized business
or corporation. It is witnessed that number of businesses are sponsored under Dragon Den.
In this project report, the business performance and financial status of Razzmatazz
Theatre School will be studied. It is the firm which was found by Hutton Gosney in 2007. The
organisation provides training of singing, dancing and drama to children and adults. According
to the research, it has been found that UK government has decided to spent more funds on small
businesses for the development of business sector in the right manner. The following report has
addressed various objectives such as investment of small business enterprise and changes to
improve the performance of management and business.
TASK 1
1.1 Profile of a selected small business
PARTICULARS DESCRIPTION
Name of the business Razzamataz Theatre School
Owner Structure Razzamataz theatre school is the private limited company and its major
shareholder is Ms Denise Gosney that is owning more than 75% share
in the UK.
History/Background The school runs on Saturday and Friday and teaching or providing
training one hour for singing, one hour of dancing and one hour of
drama. Its students are divided into different groups based mainly on the
age and sometimes, ability. This school was found by Denise Hutton
Gosney in 2000 and in the year 2007, E took it to business programs

conducted by BBC.
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Its activity The major activity of cited venture is to provide training or teaching to
children and adults with respect to singing, dancing and drama skills.
Business Location The cited company is registered in the United Kingdom but it has
expanded in 14 countries through outlets. In several nations, company
provides training about musical theatre, dance, song, drama,
improvisation and physical theatre (Hayes, 2014).
Strengths and
Weaknesses
Major strength cited venture is to operate its business in more than 14
countries. It has well managed structure and system of business through
which it can attract a large number of customers. It renders excellent
quality of services to customers in the market. Another strength of cited
venture is that it has highly skilled and talented staff which provides
excellent services to its customers (Cummings, Bridgman and Brown,
K. 2016). It is a famous training school in the UK.
One major weakness of company is that it charges high prices from its
customers because of which lower income class group is not able to
avail these services. In addition to this, it’s another weakness is that it is
restricted to children and adults only which means it provides training
to only children and adults and the school is run only on Friday and
Saturday.
1.2 Comparison of Financial Performance
In order to analyse the financial performance of company as compared to another firm,
financial statement can be audited. For comparing the financial performance of Razzmatazz
Theatre School with other company, it is important to verify report are from the same accounting
period such as December to January. Analysis of Razzmatazz Theatre by using comparative
measures is discussed as below-
Operation Analysis
Razzmatazz Theatre is a famous training school in the United Kingdom which renders
various kinds of training about dancing, singing and drama. But in the UK, cited venture is
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facing very high competition. Its major competitor is City Academy which provides training to
customers in the low prices as compared to Razzmatazz Theatre. In order to carry out the
operational analysis of any business enterprise, it can be done on the basis of two parameters that
is employee’s turnover and service quality (Zhu, 2014). City Academy is providing high quality
services to its customers in the lower prices. Razzmatazz Theatre charges high prices from its
customers and thus, many of them attracted towards City Academy. Pricing strategy is important
for the growth of business and so, company should always set an appropriate pricing strategy
through which it can gain competitive advantage in the market. Along with this, it can be said
that Razzmatazz Theatre is a famous business but it is suitable for only high income group
customers. Lower income group customers cannot afford its services as it charges higher prices.
As per the discussion, it can be said that Razzmatazz Theatre should provide services in the
reasonable prices along with unique features.
On the other hand, in order to measure company’s performance, employee’s turnover
ratio is another important measure. In context of Razzmatazz Theatre, its employees turnover
ratio is 12% as compared to the City Academy whose ration is 20% for the same. Razzmatazz
Theatre is required to improve current management system so that it can effectively fulfil its set
objectives. In addition to this, it is needed to add more features in its services through which it
can make a distinctive image from its competitors (Jenter and Kanaan, 2015). This criteria will
assist company in developing competitive advantage and also, aid in increasing the market share.
Cited venture requires focusing on the quality services and employees turnover. Company should
provide monetary and non-monetary rewards for its workforce so that they can be retained in the
corporation for longer time. With assistance of effective working environment and practices,
firm can motivate and retain its employees.
TASK 2
2.1 Assessment Of Weakness
Razzmatazz Theatre is current facing the issue related to the high employees turn over
and low market share. The reason behind the low market share is that company charges very
high prices to its customer .One another reason is that company is offering services to online
children and adults between age group of 2 year to 18 year. In addition to this, company have
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ineffective practices and policies through which employees are dissatisfied. In order to overcome
these weaknesses , corporation should concentrate on the following recommendations-
 In order to increase the market share, Razzmatazz Theatre requires to focus on the
innovative and creative services in the training. With assistance of the creative ways to
training about the singing, dancing and drama, it can acquire the large numbers of
customer in the UK market (Hornstein, 2015).
 Corporation should think on the effective pricing strategy through which it can render the
services to all level income group customer.
 Razzmatazz Theatre should requires to focus on the monetary and non monetary rewards
through which it can motivate employees for higher productivity and performance.
 Company should redesign the business policies and strategies so as its workforce can
improve their existing performance (Stucki and Bickenbach, 2017). Further, buy this
measure, employees turn over can overcome.
 Company should provide the additional training in the field of fine arts, literature,
speaking English etc. With assistance of this measure, firm can expand its business and
attract the large number of customers.
 Firm should work on all week days which will enhance the comfort level of students to
attempt the classes as per their schedules.
 The company should also enhance and learn more skills to their staff members by
provide them training on dance and classical as well as hip-hop song this type of singing
are widely attracted all types of individuals are young, children and as well as older
people.
 In the organisation, management should provide various kind of facilities so as they can
attract all types of age group by opening dance, art and drama classes according to their
customer hours (Khanal and et.al., 2017). This kind of flexibility can provide the comfort
level to customers so as they can attract the students, professionals and children.
 In order to expand the business, company can organise the dance and singing competition
programs through which it can enhance its popularity in the market.
 They should open house events by decorate them with balloons and signs and free classes
to run there business in hip hop classes. They can encourage audience with the
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refreshment and company should provide sample of dance classes so, they can register to
join those classes at the spot time period.
2.2 Existing performance
The Razzmatazz Theatre school is one of the famous training corporation which is
famous for its training programs and arts. It serve and operate in more than 14 countries in the
world. It provide various kind of training such as arts, dance, singing classes to children
worldwide which is most important strength of cited venture. Examining ways to maintain and
strength the existing performance of the cited venture is very important. There are various ways
by which the corporation can perform its work (Strom, Sears and Kelly, 2014). On the basis of
evaluation the company is putting more efforts to improve the entire working condition, policies
and procedure. In order to maintain the strengthen of the current performance of the cited
company the following are the ways-
 In order to maintain the current strength of business, company can deliver the benefits of
dance and singing for the children on their websites. The benefits should be relating to
the children so as they can minimise their obesity. With assistance of the web site,
company can provide the knowledge about the fun exercise to customer so as they can
maintain their lifestyle and cholesterol level (Ritchie, 2015).
 Company should provide the creative outlet for the children so they can more attract
toward the organisation. In this manner, corporation should add some additional
activities for children so as they can take some fun and enjoyment in the training.
 They should create the hygienic and dynamic environment of the organisation which
should assist in improving the coordination among the children (Young, 2012)
 Company should provide that types of dance classes and singing that helps the youngsters
to develop their empathy and enhance the body more strongest that make them more
powerful.
As per the above discussion it can be said that the various kinds of way through which
Razzmatazz Theatre school can maintain and improver the strength of the current performance.
With assistance of proper leadership, management, encouragement, innovation, creativity firm
can improve the current performance of business. In addition to this, it should provide the
education about the importance of dance and singing so as they can more encourage. Perform on
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arts [programs provide children various benefits they can gain the knowledge and assist them to
grow at various stages are adults, parents and citizen.
2.3 Suggestion about the new area in which the business could expand with reasonable
justifications
As per the above discussion about the Razzmatazz Theatre school it has cleared that
company is successfully implemented various services and creativity for children ageing 2 to
18.However as the analysis reveals that the company has wide scope of growth and development
within the market. The current market scenario clearly disclose increasing interest in art and
creativity within people (Clay, 2013). According to the research it has been founded that in the
United kingdom, children and adults are more curious to learn the art and skill about the dance
and singing. Thus, cited venture have wide opportunity to expand the range of service to ensure
development and growth of the business.
Razzmatazz Theatre school can expand its business by delivering the various kinds of
new services to the target group of customer in the UK market. In this manner, company can
develop classes for the higher age people and old age people. In addition to this , company can
also organise the yoga and medical classes for the all age of people including adults, old age and
children (Hausmann, 2010). This is the best way through which corporation can acquire the large
numbers of customer because yoga and meditation sector is highly demand by the youth and old
age people in the present time. In this manner, company can focus on initiating special short term
course for yoga and meditation training. These kind of program can promote by various names
and tag line like happy classes, easy life etc.
Razzmatazz Theatre school can also expand its business by organising other kinds of classes
like cooking, stitching, interior decoration etc. This is the other field but by this sector company
can render diverse range of classes top customers. This business aspect will concentrating on
processing a well-trained set of professionals who have a knowledge in the stated segment.
Moreover this will grow the target market and demand for the enterprise in the market as well.
As per the above discussion it has been ascertained that there are various kind of area
through which Razzmatazz Theatre school can expand its business in the UK and other
countries. In addition to this the company may also attain the first mover advantage in such
formal course which will ensure the company growth in the UK. In order to implement such
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types of courses in the business operation, company have to recruit the higher professionals who
have adequate knowledge about that particular field. With assistance of this programs, many
people in the UK market can easily gain the opportunity of employment.
TASK 3
3.1 Assessing Business Objectives and plan
Razzmatazz Theatre school is currently providing the training about singing, dancing,
arts to the adults and children people age of 2 to 18.The major objective of this company is to
render the excellent quality of services to customer and acquire the large number of customer in
the various countries. In addition to this company wants to deliver effective services and earn the
more profitability and market share (Havens, 2014). For this, corporation focused of the various
fundamental classes in order to render the skills and rat among the children so as they can
improve their skill and capability. In order to attain this objective, cited venture trainer and
professionals gives their best contribution and efforts so as they can improve efficiency of
children and adult in the UK. The following is an assessment of the existing business objective
and plan-
Specific- Company have major objective is to render the training to children and adults in the
field of dance, drama and music and accomplished by elating opportunities to perform.
Measurable - Company have objective to increase the market share by the percentage of 20%
every year and also have aim to increase the profitability by 10% every year. It wants to expand
its business in the various countries in the world so every year it will establish its brans in the
new country
Achievable- It has objective to provide varied opportunities in the various directions to adults
and children. It wanted to earn the extra level of satisfactions from the parents.
Realistic- Company has gained the popularity among the parents of young children and in
pursuance to the same they are ensuring constant innovation.
Time-bound- Company have objective is to earn the profitability in every year by 10% and earn
market share every year by 20% (Ritchie, 2015)
As per the above discussion it has been ascertained that entity clearly demonstrate the certain
focus of the company on the development of children and adult in the field of dance, arts, singing
etc. It has assisted in improving the efficiency and capability of children and adults.
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3.2 Reviewing the business plan and suggest areas where changes can made
Razzmatazz Theatre school has developed a very effective and efficiently business plan through
which it can able to expand its business and improve its current position ion the UK market. In
the past year, the entity has delivered great work and has been experiencing growth. According
to the survey it has been founded that in the present time company has reached a stagnant
position where it is working on the same level of operation. However, in the present time,
company has arrived a stagnant position where it is working on the same level of operations
(Clay, 2013). It has seen that company for the past time has been reflecting the same position in
the market so there is highly required some kinds of changes in the business operations and
activities so as it can redeveloped its new image and goodwill in the market. Razzmatazz Theatre
school requires to introduce some kinds of changes in order to make an alteration in the current
operation and structure. Some of the area which requires some changes area s follows-
 Financial aspect- Ion the context of financial planning company should be reviewed so as
it can introduce the elements of changing market conditions. In this aspect, company
decides to take the expansion plan, then a high financial liquidity shall be required.
 Marketing plan- In this context company should requires to conduct market research in
order to identify the current needs and requirement of customer. In this manner company
can easily diagnose that what actually customer requires I n the same field which
corporate operate (Hausmann, 2010). This shall strengthen the business plan being
developed as well as the increase the effectiveness of the marketing activities. In order to
enhance the popularity of business in the UK market company can develop its own web
sites in the internet and organise the work shops and seminar. With assistance of this
marketing planning, corporation will able to attract the large number of customer and
provide the effective awareness and knowledge about the arts, dancing, singing etc.
3.3 Implementation of action plan
Action plan is the statement under which company includes all the aims and target for
enhance or expand the business. The goal and objective framed by an entity are recorded in this
document of action plan. With assistance of this document or statement can direct their
prospective by recording each and every activities conducted in the business. This allow
individual in order to direct their perspectives business by recording each and every activities
conducted by the business in the future for the beneficial for the current enterprise.
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Company is going to expand its business in the new area such as yoga, meditation classes etc.
According to this plan, company will provide the training to all age of group customers like
adult, kids and old age (McCarthy, 2013). The actions plan currently prepared by the top
management of the organisation in order to consider prospective changes takes places in the
business. The action plan can be taken as chancing framework in which the guidelines are
enclosed which help an individual to accept the change in the existing business. The skills and
the capabilities of the business are menaced by focusing on its strengths and the unique
competencies which has not found in all other segments. The existing competition will be
identified by preparing these statements as an entity will know its potential market effects in the
present in order to reduce them completely from this entity.
TASK 4
4.1 Impact of proposed changes will have on business and its personnel
As per the above discussion it has been ascertained that cited venture is going to expand
its business along with various kinds of new services such as meditation, yoga etc. It identifies
several changes which have been identified in relation to business and its personnels so that
performance of organisation carried out effectively and efficiently. Cited venture aims to
identified and evaluate the proposed changes such as improving workshop planning so that more
number of students can be attracted towards theatre and thus it would result in enhancing
business profitability. Similarly there are various kinds of new changes through which company
can improve its existing position in the market. (Duval‐Couetil, 2013)There are various impact
of proposed changes have upon Razzmatazz school are as follows-
 Increasing profitability- With assistance of the internet and developing own website on
the portal , company can increase its promotion about the services in the UK market. In
addition to this, by organise workshop and seminar, firm can attract the large number of
customer in the business organisation. This changes will assist company in improving the
current position and status in the market. With assistance of this profitability can also
increase by the firm.
 Enhance brand loyalty- With assistance of the several changes in the organisation , it can
enhance the brand loyalty. With the help of implementing proposed changes it would
result into influences more number of clients towards Razzmatazz and thus attract
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customers across globe. Therefore, it is the best way through which brand image of firm
can be enhanced.
NEGATIVE IMPACT-
The impact of the prosed changes may provide various kinds of benefits which have discussed in
the above. However it have some kinds of negative impact in the business activities and
functions. The negative impact is that company have to invest lots of capital in order t implement
new changes in the business. In order to provide training to the customer, company have to
recruit new professional who have enough knowledge and capability. In order to recruit the new
staff in the organisation, company have to invest the capital and new technology and
infrastructure.
4.2 Change management in the business
Changes is very essential aspect for every business organisation through which business
can redeveloped and renew its activities and function. In context of the cited venture, the
proposed changes can implemented in the adopting the Lewin changes management model by
the organisation. This model are as follows-
 Unfreeze- This is the first and important stage of this model under which changes
discussing among the individuals at the workplace. In this stage, management requires to
engage in motivating the people of the business to bring the changes or alteration in the
current practices or policies (Guimaraes and et. al., 2013). In thus stage, it is major
responsibility of the management to discuss the proposed changes in the business with
employees. In the context of the cited organisation, its management requires to provide
the information about the changes to the employees.
 Transition- In this second stage, company organise the training and development class for
employees so as they can learn the new skills and ability to perform the new roles and
responsibility in the organisation. Furthermore, in this stage, company bring the various
kinds of necessity things and infrastructures.
 Refreeze- In this last stage, company finally implement the proposed changes in the
business operation. The services of the respective firm is now been provided to all the age
group and the work timing has also been modified as per the required changes.
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4.3 Improvement in the business operations
After implement the proposed changes in the organisation, it is major responsibility of
manager to monitor the performance of business of the new system. For this purpose, the sales
and profit of the two year are as follows-
Sales Gross Profit Net profit turnover
0
5000
10000
15000
20000
2015
5000 3252 3365
7655
2016
6050
4585 4587
9874
Column C
Column B
2015 2016
Sales 5000 6050
Gross Profit 3252 4585
Net Profit 3365 4587
Turnover 7655 9874
CONCLUSION
From this project report it has been concluded that by use of various new innovations and
idea, small business enterpriser can improve its current performance of business. Razzmatazz
Theatre school requires to improve its sales and profitability by providing the various new
services such as yoga, meditation etc. With assistance of the Lewin changes model, management
can easily understand the concept of implementation of changes. In addition to this, it has also
concluded that cited venture have improve its current marketing and promotional activities by
organise work shops, seminar etc.
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REFERENCES
Books and Journals
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