Small Business Enterprise : Assignment Solution

Added on - 22 Nov 2020

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Small business enterprise
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3A. Profile of the Marriott hotel...............................................................................................3B. Analysis of current performance with previous year performance....................................4TASK 2............................................................................................................................................5A. Actions to overcome the weaknesses................................................................................5B. Ways and techniques to maintain the performance...........................................................5C. Methods to expand the business........................................................................................6TASK 3............................................................................................................................................6A. Business plan for the current objective..............................................................................6B. Revision of the plan to prepare an action plan to implement changes..............................7TASK 4............................................................................................................................................7A. Impact of changes on the organisation both internally and externally..............................7B. Management of changes in the organisation......................................................................8C. Methods for monitoring and improving the performance after the implementation of thechange.....................................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONSmall business enterprise are privately owned enterprise like sole proprietorship,corporation, partnership etc. which requires less capital, have less number of employees and alsoearns less amount of revenue as compared to a regular sized business and has less or nomachinery. Marriott hotel is an American multinational diversified hospitality organisationwhich manages and franchises a broad portfolio of the hotels and lodging facilities. The reportwill first discuss the whole profile of hotel Marriott. Afterwards it will compare and analyse thecurrent performance with the past performance. After the comparison it will suggest action to betaken to overcome the weaknesses. Also, it will suggest some ways through which theperformance can be maintained along with some measures to expand the business. Afterthoroughly analysing the whole business it will suggest a business plan. Further it will highlightthe impact of changes on the business. Also, it will suggest some ways on how to manage thechange in the organisation. At last the report will devise some methods of improving andmonitoring the implementation of the changes.TASK 1A. Profile of the Marriott hotelMarriott is an American multinational hospitality company founded in 1927 by J. WillardMarriott. Profile of the hotel is as follows-Vision-To become the premier provider and the facilitator of leisure and holiday experiences inthe world (Giachetti, 2016).Mission-To enhance the lives of our customers by creating and enabling unsurpassed holidayand leisure experiences.Objectives-Hiring and retaining employees and motivating them through innovative approachestraining and development and also performance management.Structure dimension of the hotel-The structure followed by Marriott is centralisation whichallows decision taking power in hands of the top management only. Also, there is formalizationand hierarchy of authority flows in the management system.Strengths-Marriott international is one of the leading company in the hospitality sector. Thehotel prominently and efficiently maintains the position in the market by critically analysing thestrengths of it. The strengths of Marriott are as follows-
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