Small Business Growth and Innovation Assignment

MANAGING SUCCESSFUL
BUSINESS

TITLE: The impact of digital technology in supporting small business growth
and innovation.
TASK 1
P1 Aims and objectives of the study
Background of the research
In order to implement digital technology in business, there are innovative results will be
attain at research. In order to enhance profitability and outcomes. It helps to develop successful
outcomes in the company that make creative results that enhance loyalty of the customers
towards the company (Grishikashvili, Dibb and Meadows, 2014). This is because, digital
technology the company use effective tools and techniques that make creative results at
workplace. Further, it also helps to attain competitive advantages that generate more income and
profits at chosen business environment. It is very important function that enhance efficiency,
income, etc. with ascertain aims and objectives. Internet is the major element that create
effectiveness at workplace for develop significant advantages with research. With the help of
different tools and techniques, organisations have been used that integrated digital technology to
attain more profits at workplace. In addition to this, business marketing and results also attain to
make effectiveness at workplace (Fitzgerald, Kruschwitz and Welch, 2014).
In order to carry the present research, ThirdWay Interiors organisation has been selected
which is office interior design and build. The chosen company is small sector business so that
they need to expand their business to make it large. Therefore, they need to implement advance
and digital technology that assists to create effectiveness at workplace (Purcell, Buchanan and
Friedrich, 2013). It is the systematic process in which living standard of the people because they
are getting employment opportunity. Further, the company need to implement more fund to
increase their outcomes and performances at workplace. It is the best way to expand company
operations in the new areas. In respect to demonstrate the responsibility, the chosen organisation
can develop their results in the systematic perspective (Grishikashvili, Dibb and Meadows,
2014).
Aim: “To identify impact of digital technology that create support and growth to the enterprise
with innovations – A Case Study on ThirdWay Interiors.”
Objectives
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 To assess the concept of digital technology that creates growth and innovations.
 To analysis the importance of growth and innovations to the ThirdWay.
 To create interrelationship between technology and growth of small sector business.
 To recommend ways through growth and innovations will be enhances at workplace.
Research questions
 What is the concept of digital technology that creates growth and innovations?
 What are the importance of growth and innovations to the ThirdWay?
 How to create interrelationship between technology and growth of small sector business?
 What are the recommendations determines to create growth and innovations that increase
profitability at workplace.
P2 Project management plan
With regards to develop significant advantages at workplace, several perspective assists
to create effectiveness at research. In this regard, activities also performed that develop
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systematic research in the business environment. According to the business requirement,
researcher needs to concentrate on the organisation. In addition to this, relevant elements also
applied in which research that assists to accomplish aims and objectives. Following are the
elements includes at workplace:
 Cost: With respect to consider study, different activities performed at workplace to meet
with aims and objectives. With this regard, total budget require in the company around
£485. Therefore, different activities also perform task and activities for determines
several functions at workplace. In this way, exploration and collection of the data
develops through primary and secondary data.
 Risk: In order to carry the present research, there are several risks exist in which
researcher has limited time and cost. In respect to attain goals and objectives risk element
also take place which consider different targets and outcomes in the business. In this
regard, participants also facing several issues which create impact on the effective results
and outcomes of the organisation (Grishikashvili, Dibb and Meadows, 2014). Therefore,
it is not easily to attract all customers to gain relevant information at workplace. As
results, they are unable to get relevant information at workplace towards the objectives
and aims.
 Scope: With this regard, it has been determines that there is wide scope to carry the
research in systematic way. There is wide scope to carry the research program at
workplace. In order to consider digital technology, selected enterprise create effective
functioning in the business environment so that targets will be accomplish as well
(Grishikashvili, Dibb and Meadows, 2014).
 Resources: In respect to demonstrate research study, it can be assessed that goals and
objectives will be accomplish to systematic objectives at workplace. In this regard,
primary and secondary information will be develops that make effective functioning in
business unit. Different types of resources also carried at workplace that assists to
develop outcomes and performances in systematic manner (Purcell, Buchanan and
Friedrich, 2013).
 Quality: Quality is the systematic consideration that helps to attain relevant results and
information at workplace. In this regard, primary and secondary information will be
gathering. Therefore, fresh and relevant information helps to attain desired results in the
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