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Research Methods and Techniques for Primary and Secondary Research

   

Added on  2020-12-18

31 Pages7227 Words261 Views
RESEARCH PROJECT

Table of ContentsTITLE .............................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1) Research proposal which clearly define question and hypothesis with literature review. ...1P2) Research methods and approaches to primary and secondary research................................5TASK 2............................................................................................................................................7P3 Conduct primary and secondary research by using appropriate methods and techniques.....7P4 Apply appropriate analytical tools, analyse research finding and data..................................9TASK 3..........................................................................................................................................18P5. Communicate research outcomes in an appropriate manner for the intended audience......18TASK 4..........................................................................................................................................18P6. Reflection on the effectiveness of research methods and techniques..................................18P7) Determine alternative research methodologies for the project............................................19CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................21APPENDIX ..................................................................................................................................23

TITLE “To identify the impact of social media in expanding business operations globally. A casebased on THIRDWAY”.INTRODUCTIONWith the change in course of time digital technology has played an important role inpromotional activities. This has been considered as a revolution for current market scenario, ascompanies are using social media platform for reaching to every individual in order to increasetheir customer base. Thus, this has assisted firm in attaining goals and objectives in speculatedtime frame. For this, with the help of advanced technologies enterprises finds it easy indeveloping its operations and function at market area (Aral, Dellarocas and Godes, 2013). Thisresearch is based on implications of digital technology, which can have an effect onorganisational performance either in a negative or positive manner. Company that is taken in thisresearch is THRIDWAY, which is a commercial interior designing firm and helps enterprise inmaking their interior more attractive within budget. Organisation is working with the aim ofproviding best services to offices so that enterprise can increase space areas and workplaces.Thus, THIRDWAY work in both interior and exterior components and customers can choose thebest out of them. Company includes around 65 employees including directors and owners aswell.Therefore, entire research will include the implications of digital technology in businessoperations. For this certain aims and objectives are being made which will help researcher inevaluating the suitable outcomes. Further literature review will aid research in giving atheoretical framework so as to validate it using thoughts and views of authors and writers. Likethis way, entire report will be assembled and valid conclusion and recommendations will beevaluated.TASK 1P1) Research proposal which clearly define question and hypothesis with literature review. Investigation is being done in present context in order to locate the impact of socialmedia on expanding business operations at international level (Awa, Ojiabo and Emecheta,2015). Through this, researcher can easily pull out the results in an effective and befittingmanner. THIRDWAY which is a small organisation that majorly deals in interior designing for1

corporate world. It has been analysed that major aim of this organisation is to bring out space asmuch as they can while developing an office. On the other hand, it has also been found that theyhave taken under in use of distinctive tools in order to develop an approach through whichbenefits can be gained right on time.On the other hand, it has also been located that company have adopted some uniquestrategies and take in use of them while making modifications in clients office. Employees of thisfirm are also carrying positive attitude towards their work and company which offeredTHIRDWAY in attaining goals and objective of this firm. Here, researcher is looking forward todevelop a report in order to see the impact of social media and their pros and cons as well onexpansion of business operations at global level (Ball, 2012). Social media in modern worldplays an important role and helps business organisations in promoting their products andservices. Apart from this, with the help of social media company's two offices at different areascan also stay connected with each other.Most of public in all over world are using social media with different purposes.Therefore, if this organisation develops a befitting promotional activity with the aim of gainingeyes of customers. With the help of this sort of strategy, good position can be gained in front ofcompetitors. Apart from this, it has also been examined that enhancement of business operationsand sales can get done in much effective and efficient manner.Research AimResearch cannot be properly done if its aims and objectives are not being prepared well(Crane, Matten and Spence, 2013). An aim of investigation consists with problem that researcherneeds to examine and wants to resolve it with appropriate measures and try to draw outcomes aswell. In present context, aim of this investing project is “To identify the impact of social mediain expanding business operations globally. A case based on THIRDWAY”.Research ObjectivesDeveloping objectives is being considered as the first step which plays a vital role when aresearcher looks forward to pulling out appropriate outcomes according to set aim. In presentcontext, where investigator has set some objectives in order to locate the role of social media onTHIRDWAY and these are given beneath:To identify the role of social media in promoting services of company. To analyse effectual social media tools which can be used by THIRDWAY. 2

To examine the barriers which are related to social media while expanding businessoperations at global level.To determine the effectiveness of social media in grabbing attention of targetedcustomers. Research QuestionsSome of questions that are being prepared according to the What are the roles of social media in promoting services of company? What are the effective social media tools that can be used by THIRDWAY?What barriers can be seen in social media that may put impact on expansion of businessoperations?What can be the effectiveness of social media in grabbing attention of targetedcustomers?On the other hand, after structuring the questions in an appropriate manner it has beenanalysed that literature review part takes over (Czinkota and Ronkainen, 2013). It has been foundliterature review plays a crucial role when it comes to hit their targets and information can easilybe developed with taking under in use of primary and secondary data. Accumulation of datatakes place and in present context literature review consists with perceptions of different authorsand scholars which may help researcher in developing his/her knowledge in specific time ofperiod.Roles of social media in promoting services of companyAccording to the view point of Gronum, Verreynne and Kastelle, (2012), most of publicare using mobile in this world and stays connected with their friends and relatives throughdifferent social media sites. It has been found that there are many famous and powerful platformsrelated to online media like Twitter Facebook and Instagram which can be used by organisationthrough which many benefits can be gained. If organisations like THIRDWAY do not stay activein social media and do not make an account on it then they may miss out ample number ofopportunities that are related to marketing. Some roles of social media are given below:Interaction with Target Market: Social media directly aid in grabbing attention ofcustomers and helps in staying connected with them directly. For an example: If customerspurchased a something from store of an organisation then they can directly give review to them3

as per their point of view. Their queries can easily be resolved by them and can be considered asone of simplest but effective marketing strategy.Improve Responsiveness: It is being found that social media mostly aid in receiving andproviding feedbacks. With the help of this, problems that are being faced by customers can easilybe resolved right on time.Competition: In this competitive business world, most of business organisations areconcentrating on developing their brand image with taking help of different famous social sites.Therefore, it is required for THIRDWAY to keep on looking at different areas and then try toadopt befitting strategy that may aid in developing high rivalry. On the other hand, in order to beable to boost online traffic to THIRDWAY's site and increase sales, it is required to stay ahead ofthe competition while providing customers with the best products and services.Effective social media tools that can be used by THIRDWAYAs given by Gunasekaran and Spalanzani, (2012), social media can help organisations indifferent ways when it comes to expansion of business at global level. It has been analysed thatmarketing department of most of companies are rapidly looking into different aspects and haveadopted many effective online tools that are cost-effective in nature. This is one of latest onlinemarketing strategy which is used by organisations in order to grab attention of customers or toprovide them information of what exactly they are selling. Some of social media tools that can beadopted by THIRDWAY are given below:Facebook: This is one of most effective social media tool which is being mostly adoptedby organisations in all over world. Facebook where most of people stays online and interactswith each other. Company has given an opportunity to business firms to develop their own pageor account where they can deliver information to customers of normal people that what they havemade and what they are offering (Hahn and Kühnen, 2013).Twitter: It has been analysed that it is another social media tool that can be adopted byTHIRDWAY in order to deliver information to customers and with the help of this, it has beenfound that they can take feedbacks as well from their existing customers.Barriers of social media that may put impact on expansion of business operationsAccording to Mai P. Tran, (2015), today's digital market space customers and businessboth relies on interaction, sales and buying process if organisation is doing business at4

international level. But there are some barriers which business organisations have faced whileusing social media at the time of expansion of business operations and these are given below:Cultural Complexities: It has been examined that people in many nations consistsvarious values along with precedence of products that are being offered by THIRDWAY. On theother hand, it has also been examined that some of customers mostly prefers to buy products intraditional form (Hajli, 2014).Language Obstruction: It is being found that communication majorly carries a crucialpart and can be considered as a major barrier when a firm looks forward to sell their products andservices at international level. Language differences are subtle and complex. For example, theliteral translation of KFC’s infamous slogan “Finger-lickin’good” in Chinese is “Eat your fingersoff.” Not surprisingly, the company had a bad start there in the 1980s.Effectiveness of social media in grabbing attention of targeted customerAs given by Laroche, Habibi and Richard, (2013), social media have high potential toreach to high number of customers than any sort of offline channel. As a result, these platformshave become the number one choice for savvy marketeers. They are the perfect tools to engagewith stakeholders, increase brand awareness, drive traffic to a website and generate a buzzaround your business. Some of these are given beneath:Increasing brand recognition: In order to increase brand’s visibility is invaluable. Socialmedia is simply another way to get all the voice heard by a wider audience. It is an effectiveplatform to reach and engage new or prospective customers, whilst continuing a dialogue withand becoming more familiar to your existing customer base and other stakeholders.Improving your converting potential: Engaging customers with valuable and relevantcontent on social media, it is an opportunity to move them through the customer journey.Building an effective social media presence helps you to reach out and create positiveinteractions, with each interaction building on the last. Even if THIRDWAY click-through ratesare low, social media simply increases the number of opportunities your business has to reachout and target new customers (Law, Buhalis and Cobanoglu, 2014).P2) Research methods and approaches to primary and secondary researchResearch methodology is a particular technique opted for identifying and analyse data forthe specific topic. This method is the composite of ideals, philosophy which is going to used. It isthe systematic process of identifying the appropriate method to achieve the valuable result. There5

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