Strategic Planning and Small Business Management

This assignment provides a detailed analysis of strategic planning and small business management, including entrepreneurship education, social media marketing, and coopetition in small businesses. It covers the importance of strategic planning for small businesses, entrepreneurship education, and the role of social media in marketing. The assignment also explores the challenges and advances in entrepreneurship education and the determinants of successful coopetition in small businesses.

Small Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Successful international case in small business management and discuss prospects for
developing similar small business in Qatar............................................................................1
Discuss entry condition; market, operational, financial and other feasibility and wedges of
entry for operating new business............................................................................................9
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Small business management is determined as the integral part of whole business scenario
in any nation. This is that procedure where single person are smoothly running their company
operations and functions in better manner. In this, small business management require an
individual have variety of information and knowledge which are relating to the specific business.
This is necessary for company manager is to know and evaluate new learning skills so they are
doing work for expanding their business operations or activities. The manager are fully
responsible for managing and maintaining all factors of an organisation. The management is
generally describe the alignment and coordination of various activities within the firm. They are
using appropriate business skills and abilities for achieving desired goals and objectives. This
assignment is based on Wrapchic which is fast food shops and they are offer various products
such as chips, wafers and online items that is situated in Qatar (Bridge and O'Neill, 2012). The
report highlighting the successful international case in small business management and also
describe the prospects for developing a similar type of small business. Also discuss about the
entry condition such as market, financial, operational and other feasibilities in the industry
operation.
MAIN BODY
Successful international case in small business management and discuss prospects for developing
similar small business in Qatar
Overview of company:
Well & Truly is recently launched and it make all natural, allergen free snacks by
considering the mass appeal market. Maria Trechman and Sara Trechman started this company
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in February and the healthy snack alternative start up that proving “ less in moreish”. Company
has listed in more than 1000 Tesco stores at world wide in security perspectives.
However two sisters brought new ideas regarding making better products after analysing
customers needs and requirements so that they can be satisfied in well manner (Brinckmann,
Grichnik and Kapsa, 2010). Therefore, Swedish born sisters as Maria and Sara Trechman
founded this industry and decided to produce effective quality of chips for meeting customers
desired expectations. After analysing the growing popularity of free from food in the UK, they
found Well & Truly firm. They considered a basic human problems and studied of particular
Mintel report, in which it has been examined that around 55% of population prefer free from
allergy products and 98 % people do so as a lifestyles choices as well. It was interesting to know
regarding market conditions and customers choices towards products or services as they are
facing various kinds of critical problems such as allergies, health issues, cholesterol and many
more. Both sisters conducted market research and found out numerous problems by gathering
informations and collected feedbacks from consumers after consuming services in adequate
manner (Carsrud and Brännback, 2011). Therefore, this was helpful in making appropriate
decisions regarding manufacturing of best products and food items that can facilitates to satisfy
customers desired needs or wants in adequate manner.
Maria and Sara Trechman saw a biggest opportunity to boost the mass appeal and grab to
increase better market shares with the help of producing free from products and services. they
considered modification of existing goods and improve its tastes, feel, look as well as branding
so that they can achieve higher growth and competitive advantages. They stacked all ingredients
and flavours through all natural aspects so that better quality of chips can made in adequate
manner. It is helpful in increase brands and goodwill among competitors in the market place.
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They also considered pricing factor which has been appealed to the British Consumer and other
targeted audiences. Well & truly first product which has launched in recent time that is “ Gluten
Free Tortilla Chips ” which clearly hit the spot. On the other side, their Tesco listing, duo began
to targets all national and international chains, various experts, specialists as well as online
retailers so that market size and growth can be maximised in an appropriate manner.
(Source- Dark and Stormy, 2018)
From the above diagram it has been analysed that product of selected firm is totally
organic and free from several types of inorganic materials. As a result, consumers can easily buy
this without worrying about their health problems. Hence, it helps an organization in various
3
Illustration 1: Well & Truly Out 2 Lunch

ways; such as attract the minds of customer, aids in establishing company goodwill at
marketplace and so on.
Next month, company has launched its second products in Whole foods which they keep
increasing their product line and producing variety of products and services for meeting
customers demands and expectations in accurate manner (David, 2011). They continues to build
nation wide distribution as well as focus on broadening the company size and growth at world
wide level so that more customers can be targeted and satisfied. Therefore, Maria and Sara
focused on effective advertisements, advertising campaigning which is essential in spreading
more informations among target audiences and attract them towards company. It is necessary to
undertake some important and effective promotional tools or strategies so that company can
attain its future goals or objectives with efficient way. This will support in creating awareness
among customers regarding any products or services which beneficial in getting their attentions
towards firms and generate demands in well manner.
Well & Truly firm has considered advertising campaign around the London which was
best plan for summer as well as appearances regarding variety of food items and country
showing to increase brand awareness as well. Therefore, it can be seen that Well & Truly is a
company which have simple mission and visions but their ambitions are great because they
predict big things. They follows various strategies and actions plans to run business operation
and generate higher revenues as well as profits with adequate way (Dennis, 2011). Pricing
strategies may be considered as the value which put to a products or service and results of
complex set of calculation system, risk takers, research and understanding and ability as well.
Well & Truly use penetration pricing for their products and services because it is best and most
effective strategy that will support in achieving higher growth and gain market shares as soon as
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possible. In this they set costs as low and reasonable so that customers can easily afford and get
to meet their desired expectations. This strategy is to be used due to newly lunched new products
in the market place as they are trying to capturing the market place and satisfy customers desired
needs or wants in an effective manner. Therefore, this firm already attracted and get attentions of
customers due to selling free from allergy products or services into marketplace.
Healthy food is essential for everyone to live happy and energetic. In this changing era
there are numerous people who are facing health problems due to their food habits and because
of that they are getting diseases that are harmful to them like obesity. So to live fit and healthy
Well & Truly brings the new kind of flavour with health snacks. This was almost impossible to
think that snacks and be healthy but Well & Truly is offering a kind of change that will keep fit
to the people who have any kind of energy with food.
The food should contains the nutrition value for a person who is fond of snacks and this
is the core idea to offers healthy foods to individuals such as almonds, nuts, pulses, oats, green
vegetables and so on are contains nutrition value for every person and that is crucial for the
health (Gill and Biger, 2012). As it contains the various ingredients that are the source of
vitamins, protein, zinc, sodium, carbohydrate, etc. All of these should be balanced in the human
body but there are some kind of food that is harmful for the people such as glutton because of
this many children cannot consume wheat so they need something else that can support their
body on the place of wheat.
Therefore, Well & Truly is offering allergy free snacks that is free from glutton. There
are several things that is allergic to the people such as peanuts. So to protect people from allergy
the firm is established a specific treatment to avoid the allergic substances that can protect the
people from hazards.
5

New developing business -
In this report, starting the new business which named as Wrapchic that is fast food store
and they are begin to offer various types of goods and services to their customers in the Qatar
market. They are offering different variety of new products and services to their customers as per
their demand and requirement (Goss, 2015). The business need to develop new strategy which
are best suitable for them and higher the business growth and development. The effective and
good marketing strategy assist in explaining mission, vision and goals and objectives which help
in taking steps for reaching with potential goals and objectives. First, company manager require
to determining the actual business goal of the new business that named as Wrapchic for
enhancing the business growth and gaining high level of success. They need to maintain and
improve their products taste and preferences which are attract large number of customers. The
company are mainly focus on their products taste and its ingredients which can be used for
gaining attention of buyers. The firm are getting reviews and views regarding their products
according to this, they are make proper improvement and betterment in their goods. They also
mainly concentrate on their products taste, look, feel and branding. For making chips, they are
transporting various potatoes from outside countries which higher their expenses. The market
customers require to get those potato chip which has adding spicy flavour and healthy nutrients
which does not harm their body. They are targetting specific group for their products such as
adults, children, youngsters and adolescents.
For making successful business, they require to analyse whole market for achieving
desired goals and targets in better manner. Well & Truly company are providing variety of
healthy and nutrients products to their customers by using appropriate strategy. They are
grabbing least opportunities for enhancing their mass appeal for improving their taste, packaging,
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branding and ingredients which are demanding by Qatar customers (Gronum, Verreynne and
Kastelle, 2012). The Wrapchic also adopting best suitable strategy which assist in acquiring
higher growth and success of an organisation. The new developing business also try to expand
their operation and activities in other place for spreading their goods and services values among
large number of people. Along with this, it is required for them is to hire those employees who
have skills and capabilities for producing demanding chips and wafers for their users.
(Source- JAMIE BILLINGHAM, 2012)
Above diagram is showing that all that elements needs to consider for implementing a
successful business at marketplace. It helps in attaining organizational goals and objectives in a
defined time frame.
Apply appropriate strategies in Wrapchic company:
For getting higher success, Wrapchic need to adopt various successful strategies which
are beneficial for most successful business which named as Well & Truly company. Most of the
developing firm are facing many issues and problems so they require to adopt certain strategies
7
Illustration 2: Strategic Planning

which help in analysing product strength, effective pricing, also acquire new business which has
been used for get small business new height (Hassan, Nadzim and Shiratuddin, 2015). The
successful business are using growth strategy, product differentiation strategy and price
skimming strategy. The business can use these strategies and after this effectively implement
such strategy for achieving desired goals and success level. Such useful strategies are described
as follows: Growth strategy – In this strategy, the company can easily launching new product in the
large market place along with adding new features in their current existing products
according to the customers requirements. The successful business which is Well & Truly
are using this strategy so this will help in altering and increasing its product line for
aware about their tough competitors in the Qatar market area. Apart from this, the
Wrapchic which is chip and wafer small company are adopting this strategy for higher its
growth and development level. Sometime, various small companies are force to modify
and enhancing their line of products for keep up with their strong rivals within huge
market place.
 Product differentiation strategy – The successful business of Well & Truly firm are
using appropriate strategy which is best suitable for their higher growth and success. The
company mainly focus on developing those products which are unique and differentiate
from others organisation products. Apart from this, most of the small companies are often
use a product differentiation strategy while they have an opportunities to gain higher
competitive advantages that includes best or superior quality of goods or services (Heller
Baird, and Parasnis, 2011). By inspiring with Well & Truly successful business, new
developing small business which name as Wrapchic that does not produce similar type of
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goods or commodities because this will create harm for its image and customers can not
easily attracts towards their new products. So they are using product differentiation
strategy which can be useful for building brand loyalty among customers.
Wrapchic is the small developing business which are start their company in the Qatar
market place for increasing its growth and getting higher success level. This is dealing with chips
and wafers items and deliver to the users. For analysing its chips quality, they are using total
quality management which help in improving their internal procedures which enhancing
customer's satisfaction. While implementing this method, the management can lead to decreased
its cost which are associated to the corrective or preventative maintenance, improve entire
performance and enhancing number of loyal customers towards their company goods and
services (Ligthelm, 2010).
Along with this, it is necessary for Wrapchic company for using or adopting this TQM
method for maintaining and continuous improving their product quality. Most of the companies
are developing continual cycle and customer complaints. Wrapchic need to maintain its quality
and food superiority for their customers and produce healthy chips items without cholesterol.
The company require to maintain and improve their goods to long surviving in the large market
place. Moreover, firm can easily measure their goods quality on the basis of durability, usage,
reliability and some other.
Discuss entry condition; market, operational, financial and other feasibility and wedges of entry
for operating new business
It is not simple for new developing business is to enter in the new market place for
regulating and operating all functions in the market of Qatar. It is not easy to enter into new
9

market place as well as other different country due to availability of numerous factors and forces
that have direct impact on the business activities as well as functions.
Market conditions of Qatar:
There are various business firms, who faced number of challenges to expand business at
Qatar country because of tough rules, regulations and government policies. On the other side,
market is also play crucial role in increasing shares and generating profits because it is necessary
to undertake its components that can affects on the sales volume of products or services. for the
Well & Truly Firm, the biggest challenges are to enter into new market of Qatar and face several
changes and barriers while entering into new market place (Thomason, Simendinger and
Kiernan, 2013). Therefore, it is necessary to conduct appropriate survey and research of
particular market of Qatar where company can analyse competitors, customers choices, tastes
and preferences and many others.
Challenges of market in Qatar:
Import duties: this is other major issue that can be faced by the organisations but
Wrapchic firm can get more advantages or benefits due to low duties as it is associated with food
products and the import duty for most processed food products is flat 5% as valorem. In the
Qatar country, there is no any import duty for live animals, seafood, grains, flours, sugar,
vegetables, fresh fruits, beverages, spices and seeds and many more for planting. Therefore, it
will be suitable for the Wrapchic.
Food Labelling and packaging: It is necessary to consider such factors for every
business organisations that labels must be either be in Arabic only or bilingual with Arabic
which is second language (Vanevenhoven, 2013). Along with this, production and expiration
dates also must be mentioned on original food labels. It must be applied prior to transportations.
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Open to foreign investment: In this, it has been analysed that Qatar is focusing on
increasing foreign investment where they can generate higher capital from non- Qataris. It can be
beneficial for Wrapchic company as they can invest funds to start a new venture but there is
some restrictions as they have to take permission form the Government Of Qatar (GOQ) to
invest in the banking and insurances sectors and they also are not allowed to deals in commercial
agencies as well as real estate.
Commercial Agents: The commercial agents law needs to consider entire agencies
agreements so that proper arrangements can be exclude. It is another factor that may have to
face by the Wrapchic firm while expanding business at Qatar in an effective manner.
Government Procurement: in this considered the transparency about procurement that
formulated by Qataris government entities regarding various aspects. There can be defined the
lack of clarity in the conditions and criteria of tenders, improper notifications about companies
that can affects on the business entities and its functions during operations. Wrapchic firm can
face such problems while expanding business at Qatar due to bids issues and other government
policies or procedures as well (Wheelen and Hunger, 2011).
Corruption: For entering into new market place, Qatar is continued to hold its rank in
transparency international 2016 which is 31 in corruption perception index. Qatar follows
transparent strategy so it is necessary to consider this factor by Wrapchic while producing better
quality of goods and services as well as chips materials in an effective manner. It is Islamic
country where lots of rules and regulations are to be followed.
Hence, there is required to get proper informations regarding these aspects and research
properly about particular market condition and situation of Qatar so that company can expand
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business with effective manner. Wrapchic must consider such challenges while entering into new
market of Qatar.
(Source- Satish Kanady, 2016)
According to the above diagrammatic representation it has been analysed that Qatar was
given this rating ‘AA/stable/A-1+’ in March 2016 because its economy was remaining resilient
aids by solid macroeconomics fundamentals. It means, it is essential for Qatar to focus on their
development by coming with various starts-ups and unique way of developing their country.
Thus, economical factor is considered as a major entry issue for Qatar.
Operational condition in Qatar:
12
Illustration 3: Qatar issues

For operating Wrapchic business in the market of Qatar, they need to analyse whole
market situation in both internal or external basis. After poor British rule, Qatar is became an
independent region where business can easily operate or regulate effectively. There are various
sectors which are their strong points such as construction, manufacturing and financial service.
Qatar is the best place for operating and regulating its functions in effective manner
(Yallapragada and Bhuiyan, 2011). In this market, foreign corporations regulate for determining
the actual situation of entire business which are try to develop in new location. Also they need to
examining various factors or issues which occurs while operating business.
(Source- : John Duke Anthony)
From the above representation it has been identified that Qatar is classified into various
areas which is not preferred by foreign people as every one wanted to experience best place
which are free from any type of damages.
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Illustration 4: Qatar

Financial condition in Qatar:
In order to understand the management and business condition of Wrapchic Company,
this is significant for the enterprise to understand the financial situation of Qatar's economy.
Through framing and managing such affairs, organisation can attain the business growth in more
significantly. The economy of Qatar is on the improvement track from past year, when the
development was steady through decreased trade relation and oil production with many of
neighbouring nations i.e. served in an rapid diplomatic disputes. GDP of Qatar grew by 1.4%
relatively to the same duration in 2017 cause of an increase in the manufacture practices such as
associated to the World Cup preparation of 2022. enlisted as the richest nation in the world the
According to the panellist, the GDP rate of Qatar can increase by 2.8% by the end of 2018
(Qatar Economic Outlook, 2018).
Henceforth, by the above mentioned analysis of financial condition of Qatar, this can be
proclaimed that Wrapchic company can launch their services and products within the Qatar
market. The another factors that satiate this decision is that the government of Qatar is
supporting the growth and expansion of small business organisation to international companies.
Thus, this provide better opportunities to company to thrive and prosper within the international
market employing an effective strategy. Thus, this justifies the statement that Qatar is the most
suitable and appropriate decision of deployment undertaken by organisation for expanding their
business rapidly.
Feasibility condition in Qatar:
According to the research of Wrapchic, it can be stated that Qatar is one of the richest
economic country in the world which has high GDP and per capita income. That's why it has
emerging markets for the companies which wanted to expand in Qatar. It has strong economy
14

which is giving the opportunities to explore the business in market with a support. Because the
new emerging businesses are also giving a opportunities for the employment to the citizens and
that is aid to assist in increasing per capita income (Yallapragada and Bhuiyan, 2011). As it
opens the possibilities for the business across the borders it gives help to support the raising
market conditions.
Qatar is opened for foreign direct investment that makes easy to enter in the market.
Under the foreign direct investment so it can provide a huge market to the Wrapchic as public
can easily attracted towards it. The government is also supporting to encourage the new entrants
in the market that can raise the country position among the other countries.
CONCLUSION
From the above mentioned report, it can be analysed that Small business management is
determined as the integral part of whole business scenario in any nation. This is that procedure
where single person are smoothly running their company operations and functions in better
manner. Well & Truly firm has considered advertising campaign around the London which was
best plan for summer as well as appearances regarding variety of food items and country
showing to increase brand awareness as well. In this report, starting the new business which
named as Wrapchic that is fast food store and they are begin to offer various types of goods and
services to their customers in the Qatar market. For getting higher success, Wrapchic need to
adopt various successful strategies which are beneficial for most successful business which
named as Well & Truly company.
Most of the developing firm are facing many issues and problems so they require to
adopt certain strategies which help in analysing product strength, effective pricing, also acquire
new business. Along with this, it is necessary for Wrapchic company for using or adopting this
15

TQM method for maintaining and continuous improving their product quality. For operating
Wrapchic business in the market of Qatar, they need to analyse whole market situation in both
internal or external basis. Henceforth, by the above mentioned analysis of financial condition of
Qatar, this can be proclaimed that Wrapchic company can launch their services and products
within the Qatar market.
16

REFERENCES
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Bridge, S. and O'Neill, K., 2012. Understanding enterprise: Entrepreneurship and small
business. Macmillan International Higher Education.
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castle? A meta-analysis on contextual factors impacting the business planning–
performance relationship in small firms. Journal of business Venturing, 25(1), pp.24-40.
Carsrud, A. and Brännback, M., 2011. Entrepreneurial motivations: what do we still need to
know?. Journal of Small Business Management, 49(1), pp.9-26.
David, F.R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall.
Dennis Jr, W.J., 2011. Entrepreneurship, small business and public policy levers. Journal of
Small Business Management, 49(2), pp.149-162.
Gill, A. and Biger, N., 2012. Barriers to small business growth in Canada. Journal of Small
Business and Enterprise Development, 19(4), pp.656-668.
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Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for small
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Heller Baird, C. and Parasnis, G., 2011. From social media to social customer relationship
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Ligthelm, A.A., 2010. Entrepreneurship and small business sustainability. Southern African
Business Review, 14(3).
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medium B2B brands. Industrial marketing management, 40(7), pp.1153-1159.
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Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
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Stead, J.G. and Stead, W.E., 2017. Management for a small planet. Routledge.
Storey, D.J. and Greene, F.J., 2010. Small business and entrepreneurship. Financial Times
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Thomason, S.J., Simendinger, E. and Kiernan, D., 2013. Several determinants of successful
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Vanevenhoven, J., 2013. Advances and challenges in entrepreneurship education. Journal of
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