Project on Small Business Management
Added on 2020-06-04
15 Pages3856 Words37 Views
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Small businessmanagement
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................11) Eligibility of Just eat as a small business................................................................................12) Background of an organization and its competition within sector.........................................23) Business portfolio on the company from three topics............................................................44) Recommendations and implication for business within its sector..........................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONIn today’s innovative world number of companies are emerging with creative ideas forgaining maximum advantageous by satisfying clients needs or demands. However, numerous ofsmall business are identified at marketplace with distinct motive and managing their businessoperations in more appropriate manner (Ackermann, 2012) . Just eat is small business entityengaged in offering online food services to desired consumers and trying to create positiverelations with them in a minimum duration. Therefore, assignment is going to highlight thefactors which shows that Just eat is small firm and ability to compete within food sector. Alongwith this, project is also focussing on various necessary elements of company in order to acquirein depth knowledge about the association. Moreover, report is showing an appropriate portfolioon three major subject area that must be covered while running a firm. At last, it is essential tosuggest some suitable corrective path for company to make necessary changes as per situationdemand or needs. TASK 1) Eligibility of Just eat as a small businessJust eat is small firm by having their limited branches in UK in order to generatemaximum revenue by satisfying desires of domestic as well as foreign users. In fact, company istotally qualified or eligible for considering as a small business because they are not havingmaximum outlets across the international boundaries. Along with this nor engaged with anyforeign organization which shows that they are limited liabilities and situated in local arenas.Additionally, it has been understood that company is dealing in a local region across the UK buttrying to expand their business in various other geographical area with distinctive motive. Smallbusiness are facing numerous of problems while dealing in marketplace due to fluctuation inseveral other internal and external factors (Blackburn, Hart and Wainwright, 2013) . Moreover,competitors are also emerging at market with number of objectives such as; gaining more ormore benefits, making positive relations with clients, focus on existing marketing policies,strategies and so on. Therefore, it has been understood that Just eat is must going through severalcomplicated phases which might occurred due to fluctuation in few major elements. It means, byanalysing necessary facts or figures it is identified that anything can happen such as; Just eat issuitable as a small business but at the same also not due to fluctuating elements.1
2) Background of an organization and its competition within sectorJust Eat is an online food order and delivery service, which acts as a third party betweenindependent food outlets and customers, it's headquarter is situated in the United Kingdom andoperates in almost countries (Bridge and O'Neill, 2012) . The purpose to choose this firm is, it's asmall business company which offers a platform to allow its customers to search for local takeout restaurants to place online orders and select a location for delivery. The firm was establishedby five Danish entrepreneurs one of them was Jesper Buch who founded Just Eat in Denmark inthe year 2000 and services began in the year 2001. In 2005 a technology expert bought out all thebusiness partners to the UK except Jesper Buch but in 2006 Jesper Buch moved to the UK andlunched the services in the UK, along with this it established the headquarters in the UK and alsoexpanded its international ventures in Netherlands in the year 2007, which is followed by theIreland venture in the year 2008, and after a few years it also expanded its joint venture in India.In the year 2011, the group was able to initiate its seven acquisitions with the profit of almost$48 million from its existing investment. The four partnerships launched new in new countrieswith the in house operators, namely, eat.ch in Switzerland, ClickEat in Italy, ReastauranteWeb inBrazil, Alloresto in France. In 2012, the company acquired its position in the United Kingdom bygetting Urbanbite that brings it into the corporate world, YummyWeb in Canada to cover regionsof Vancouver and GrubCanada in the Ontario and British Colombia markets (Bruton, Ahlstromand Li, 2010) . In April 2014, it floated on the London stock exchange and raised its share with 80%, it'sBrazilian restaurant merged with one of its competitors, iFood that formed IF- JE in which thecompany has 25%. Throughout the study of company background it is analysed that companycan easily deal at marketplace as well as compete with various other competitors in food sectordue to their attractive marketing strategies and so on. Beside this, as per data it has been analysedthat an organization is growing in a fastest way in every coming year by taking appropriate stepsand initiatives. Although, success will take more time but still having full potentiality to survivein a current marketplace due to their outstanding policies (Burns, 2010) . However, number offactors are identified which shows that Just eat can easily cope up with upcoming problems anddrawbacks with the use of creative ideas and talent. Some of the major element that shows thatcompany can easily survive in a competitive sector is discussed as follows:- 2
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