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Small Business Management: Business Plan

   

Added on  2021-04-17

32 Pages5595 Words45 Views
Running head: BUSINESS PLANSmall Business Management: Business PlanName of the StudentName of the UniversityAuthor’s note

1BUSINESS PLANExecutive summary The purpose of this assignment is to develop a business for a tea café in Canada. The café islocated in a popular tourist place of Barrie city. The idea of the place is to offer the customers aquaint and claim place to sit and enjoy the view as well as sip a good quality cup of tea. The caféwill sell bakery items that compliment the tea as well as sell loose tea which is of far betterquality that what is available in the grocery stores commercially. The café will target the middle-class localities as the primary consumer and the tourist of the city as the secondary customer.The café not only wishes to provide people with good quality product or service they also aim toeducate people regarding the pros of tea consumption and how it is better than many other hotbeverages. With the help of the below stated promotional tools the company wishes tocommunicate with the customers, build a valuable relation and establish the entity. It is a soleproprietorship business and the owner is responsible and liable for all the operations and dutiesof the business.

2BUSINESS PLANContentsPart one............................................................................................................................................31.1 The Product............................................................................................................................31.2 Target market.........................................................................................................................61.4 Location.................................................................................................................................81.5 Market potential...................................................................................................................101.6 The competition...................................................................................................................11Part 2..............................................................................................................................................122.1 Pricing..................................................................................................................................122.2 Promotion Strategy..............................................................................................................142.3 Organisation.........................................................................................................................182.3 Organisation.........................................................................................................................182.4 Operations............................................................................................................................202.5 Financial Plans.....................................................................................................................23Reference List:...............................................................................................................................26Appendices................................................................................................................................30

3BUSINESS PLANPart one 1.1 The Product Drinking tea is known is often associated with sophistication and class, we intend tobring the best flavors of the world to the customers so that they can experience the beauty ofbrewing tea and clamming the senses (Summerfield, 2015). The café is going to be a warm hideout for people who are looking for quaint, clam place to enjoy tea and time with friends andloved ones. The idea of this kind of a “teahouse" experience is taken from the tea shops situatedin various hill stations of India. The customers will be open to experimenting with exotic teaflavors from around the world as well as complement that with an assortment of various kinds ofbakery items form biscuits to pies etc (Alstete, 2014). The customers can also buy loose teas, teaaccessories like different types of kettles and cups from a collection of items from around theworld. There will also be premium chocolates, and gift baskets, along with souvenirs and giftsfor our tourist customers. Customers can also buy loose tea form our online website. The caféwill apply to be a member of the Tea association of Canada (Summerfield, 2015). The vision statement The organisation seeks to be fist choice of the tourists as well as localities when it comes toenjoying quality time with friends and loved ones.The mission statementTo serve best quality tea from around the world and to offer a nostalgic good time to thecustomers

4BUSINESS PLANGoals of the company To popularize the tea culture To introduce a new kind of café in the locality To educate people regarding the benefits of tea It is a café and the customers can either choose to sit and enjoy a cup of tea and othercomplimentary items from the bakery or they can take away their cup of tea in a to-go stylesipper they can also take away bakery items. The customers can buy loose tea form our variety oftea section. The shop will also have tea accessories which are not easily available like tea cozies,bone china tea sets etc. Tea will be available from various parts of the world like: India, Nepal, Sri Lanka, China,Japan, Morocco, Turkey at the beginning and slowly other flavors will be introduced. There are anumber of subdivisions of the kind s of tea that will be made available to the customers fromthese countries. For example: there will be Assam, Darjeeling as well as tea from the Nilgiriregion of India. The café will have tea experts who will explain the benefits and tastes of eachtea so that it is easy for the customers to decide (Tea.ca, 2018). Apart from that there will freshlybaked items to compliment the tea and the customers can also take away the order.From the perspective of the customers the café will be a place to talk and have a goodtime with friends; people who love drinking tea will love the tea assortment that we have tooffer. It will also be a good place for the tourists to visit and spend time among the gorgeouslocation of the quaint café. The company will focus on the quality of the product and the service,the hostess and the waiters of the café will be provided with training regarding various kinds ofteas and their benefits this will ensure a value relation in between the company and the

5BUSINESS PLANcustomers. The customers will also get an opportunity to learn about various health prospects oftea consumption and they will also be able to purchase tea from around the world. The customersof the organisation will be also lured by the cozy environment of the café as the ambience of thecafé will smell of tea and bakery items,.

6BUSINESS PLAN1.2 Target market The café will encourage young people to understand the benefits of the tea and use thecafé as a place for afternoon meetings and discussions. People who have an idea about teadrinking and are accustomed with the culture will enjoy their time in this café. People who aretired of buying commercially packed tea from department stores and tea bags will get theirfavorite tea in the café. The café also targets the tourist; the population of tourists is alsosignificant in the location of the café. Demographics: The age group of the target market is in between 18-55 this is a wide target group as theorganisation does not want to promote tea drinking as the practice adopted by only olderpeople, the company wants to educate the young population regarding the benefits of tea. The café will provide the neighboring upper-middle-class communitywith a place tosocialize and meet people. Most of the people are localities and the ones who come to visit the place.Well-educated, aware, politically and socially conscious, responsible and aspirant citizensPsychographics: The café will targetpeople who enjoy and appreciate a good cup of tea and goodcompany. Secondary customers

7BUSINESS PLANTourists are the secondary customers of the café that are being targeted as potential buyers.Tourists who are looking for a place to sit and rest along with a cup of tea and snacks can notonly enjoy the view of the area, but also enjoy the claim environment. 1.3 DistributionThe organization is a café cum tea store where the customers can come and sit and enjoythe quaint and peaceful ambience of the café. There will be around twenty table arrangementsfive on the ground floor and fifteen in the first floor with. The café will have strength toaccommodate maximum 50 guests at one time. In the ground floor there will be a counter ofdisplay of the complimentary items which the customers can purchase along with the billingcounter. There will be an array of display of the various kinds of tea preparations that will beavailable in the café, the person at the billing counter will help the customer to make their choicein case they are unaware of what to order (Armstrong, 2014). There will also be takeaway facility for the customers where they can choose to take theircup of tea and sip it along the way back home or to the office. The café will also have a tea library where people can go and choose to take loose tea. Thespecialists will help the customers pick out the best kind of tea as per their choice of taste andwill also help them with the brewing instructions as different tea has a different brewingprocedure.

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