Coffee Shop Business Plan

Running head: COFFEE SHOP BUSINESS PLAN
Coffee Shop Business Plan
Name of the Student
Name of the University
Author’s Note

COFFEE SHOP BUSINESS PLAN1
Table of Contents
1.0 Business Plane Pitch..............................................................................................2
1.1 Written Pitch........................................................................................................2
1.2 Visual Pitch.........................................................................................................2
1.3 Backer Rewards..................................................................................................2
2.0 Business Opportunity.............................................................................................3
2.1 Customer need and target market......................................................................3
2.2 Social impact.......................................................................................................4
2.3 Relevant megatrends..........................................................................................4
2.4 Similar successful campaign..............................................................................5
2.5 Opportunity testing plan......................................................................................5
3.0 Sales and Marketing strategy.................................................................................5
3.1 Fundamentals.....................................................................................................5
3.2 Social media and free publicity...........................................................................6
3.3 Measurement and information............................................................................7
4.0 Operational strategy...............................................................................................7
4.1 Operational structure..........................................................................................7
4.2 Outsourcing and motivation................................................................................7
4.3 Operational risks.................................................................................................8
5.0 Financial plans........................................................................................................9
5.1 P&L and Balance Sheet......................................................................................9
5.2 Capital requirements and funding plan.............................................................10
5.3 Valuation and justification.................................................................................10
References.................................................................................................................11

COFFEE SHOP BUSINESS PLAN2
1.0 Business Plane Pitch
1.1 Written Pitch
The name of the coffee shop will be “Café Paradise” and it will be located in
the Sydney Opera House area of Australia. The unique feature of the coffee shop
will differentiate it from the crowded sea of café shops and franchises. The smaller
and comfortable size of the coffee shop in the presence of superior coffee and
quality foods served by the professionals make Paradise Café different from the
other coffee shops. This coffee shop will cater to the needs of its customers that is
having a cup of coffee at a calm and peaceful place that will be special form them.
There will be no television in this coffee shop, but there will be subtle background
music and the walls will be full of the works of the local artists. Moreover, a small
library will be attached with Café Paradise full of books for all types of customers so
that they can enjoy reading a good book while having a cup of fine coffee.
1.2 Visual Pitch
The aim of this coffee ship will be to provide something new to its customers
on daily basis. For example, a new types of coffee or a new food item will be served
to the customers; the background music will be changed on everyday basis; new art
works will be added on the walls; and new types of books will be added to the library
for providing the customers with new experience on daily basis.
1.3 Backer Rewards
There is a need for compelling awards for a successful reward crowd funding.
Before the initiation of fundraise, it is essential for the management of Café Paradise

COFFEE SHOP BUSINESS PLAN3
to think though the audience that the company is hoping to attract. Followings are
the four types of rewards that will be offered to the backers:
1. Pre-orders will be considered as the reward for the backers. Backers want to
be the first to receive a new product that will be offered by the company. Café
Paradise will provide them additional discount to have the products of them
(Love and Hirschheim 2017).
2. Backers will be provided the opportunity to exchange funding for a service
that will be performed once the company is off the ground.
3. The backers will be provided with t-shirts, mugs, hats and others for not more
than $20.
4. The backers will be provided with incentives based on the initial sales of the
café. These are effective reward programs for the backers (Kuppuswamy and
Bayus 2018).
2.0 Business Opportunity
2.1 Customer need and target market
When considering the needs of the customers, it needs to be mentioned that
the customers of coffee shops always search for something special and this is the
reason they are enthusiastic paying so much for a cup of coffee. Big coffee shop
chains have large customer base and these customers would be fascinated in
discovering a local coffee shop in the form of Café Paradise which is offering unique
products and services. Therefore, the management of Café Paradise will be required
to capitalize on this needs of the coffee shop customer for designing their products
and services.
Four top segments will be targeted by Café Paradise that represents a large
portion of the overall population of the Sydney Opera House area. They are as
follows:
 Students from the colleagues and universities are the first target segment of
Café Paradise. Since this segment of customers are reliant on the money
provided by the parents and others, they do not belong from higher income
group. Therefore, this segment will be largely attracted by the affordable price
range of products along with the free services of the café.