Managing and Running a Small Business: Considerations, CRM Process, and Transnational Expansion

This report discusses the major considerations for managing and running a small business, including resource planning and allocation, and the CRM process with its five determinants. It also explores the advantages and disadvantages of transnational business for small enterprises, using MOMA Foods Limited as a case study. The report concludes with a discussion of the stage model of internationalism for small businesses.

INTRODUCTION
Running and managing a small business looks a
complex task for the owner or entrepreneur for efficiently
functioning of activities of organisation that needs more
time and efforts. Small and medium enterprises are highly
managed and run by the individuals who focuses on
developing strategies and participate in decision making
process (Caldwell, Parker Harris and Renko, 2020). In this
business owner take help of their knowledge and expertise
so that overall operations in small and social firms are to be
properly aligned and it also align with firm mission and
goals. This report is based on MOMA Foods limited that is
operated in London, UK. It is a type of small company that
manufactures awesome oats as it is mainly specialise in
making morning delicious by their Bircher muesli,
breakfast smoothies etc. This report discusses the
knowledge of major considerations of small enterprise that
are needed to take into account for attaining objectives. It
also explains CRM process with pros and cons that are
faced by transactional operation in organisation.
Discussion as well as knowledge of major considerations of
a small enterprise which are required to take into account
while carrying out planning
As resource are considered to be most significant
investment which are being carried by small business.
Hence each as well as every business company strives for
making out best and effe4ctive utilisation of present
resources in a sustainable as well as profitable manner. So
in that case it is necessary companies to have proper
resource planning along with allocation of resources in a
project management which could help small business to
optimally utilise various resources in order to accomplish
company's goals. As resource allocation is said to be
scheduling of operations as well as resources according to
availability of sources along with project timescale to
accomplish objectives in future (Zárate and et. al., 2020).
As there are various elements which carries practices as
well as elements that are required to be taken into
considerations while carrying out planning as well as
allocating sources in project of MOMA Foods that are as
follows:
Scope of project: As it is an imperative for MOMA
Foods to evaluate as well as understand scope of
project on which they are working as well as on basis
of conclusion that takes into further planning along
with resources that are to be allocated. As
understanding as well as having a knowledge of
scope of project are comes under long, short, small
as well as big projects MOMA Foods has to make
decision through terms of feature of sources along
with amount which is required to complete their
working within a specified period of time. As with
more clearly scope in this project could provide a
better and effective understanding for allocating
resources.
Determination of resources: As in order to have
effective it is necessary for MOMA Foods to
determine feature as well as amount of resources that
are required to execute and carry on operations
which are followed by defining out scope, goals as
well as tasks which are to be performed out (Ford
and Palmer, 2019). As these factors helps in making
out effective understanding of present value of
resources, kinds of equipment, tools that are needed
for skills along with knowledge by human resources
as well as it requires to buy for completing project.
As for that MOMA Foods has to make list of
resources in their budgets for identifying sources for
acquiring them.
Project reliableness: As in order to have effe3ctive
planning ad well as allocating of resources it is
essential to MOMA Foods to understand project
dependencies that could be termed to be finding out
relationship among task as well as operations of
project. As MOMA Foods should carry their
effective planning which could protect from falling
short on resources when they are required if
company to be understand resources dependencies as
well as preparing arrangements in prior mode to
avoid any disruptions.
MANAGING AND RUNNING A SMALL
BUSINESS

Using out effective tools as well as techniques: As MOMA
Foods could keep a track of their activities as well as
resources that are required by them through taking help of
required and necessary tools as well as software. As it helps
in managing out resources effectively as well as ensuring
productive outcomes.
Different process for customer relationship management for
a small or social enterprise
For every organisation customers are very crucial as they
set the company success in marketplace. With the changes
in exponential rates customers’ demands the personalised
experience that is designed by company so that consumer
feel valued. To attain this goals small business need to
focus on recognising the needs and wants of target audience
so that they gain the competitive advantage within
marketplace. Customer relationship management process
defines as an activity that helps in growing relationship with
new prospects and current customers. By focusing on
customer relationship management company like MOMA
Foods focus on offering best customer experience to
customised customers’ needs personally and make
interactions with them so that they feel valued. It helps in
gaining meaningful relationship so that more profitable
result is enjoyed by MOMA Foods in their long term
existence. Therefore, customer relation management
process is going through five determinants that are
presented below in relation to MOMA Foods:
Generate brand awareness- In this step firm focuses
on acquiring new customers and introduce them for
MOMA Foods. In this company educate customers
for generating brand awareness in the target
audience. In this MOMA Foods marketing
department do an extensive research to understand
the range of customers, channels to communicate
customers so that they respond positively. In this
manager of MOMA Foods develops a small
segments based on similar attributes to effectively
understand customers’ needs so that more
sustainable results are enjoyed by firm (Seyd, 2020).
Further, the marketing campaign is created to
communicate the products and services to target
audience so that more new customers are also
attracted towards it.
Acquire leads- After introducing the brand to
customers it is very essential to develop customer
engagement so that curiosity under customers to
learn more about offerings is generate. It should be
done in two manners by MOMA Foods so that
customer feels important and retain with the
company for longer period of time. In this marketing
department of MOMA Foods motivates visitors to
share email address so that they enjoy updates news
regarding company and related products. In this
MOMA Foods sales team do a live chat with visitors
so that they properly recognise needs and wants of
customers.
Conversion of leads into customers- It is another
step of CRM process in this company wants to focus
on converting their prospect customers into regular
customers. In this manager of MOMA Foods play a
crucial role in identifying the past and current data so
that potential customers are converted into targeted
customers and enterprise enjoy long term
sustainability.

Provide superior customer service- IN terms of MOMA
Foods, manager offer customer service that helps in
generating loyalty in future buying decision of buyers. This
process helps enterprise to deliver exception quality
services so that customers feel special that helps in retaining
customers for longer time period. This also develops strong
brand image.
Drive up sells- This term is focus on driving the buyers to
purchase the products even at the high price. In this
manager of MOMA Foods is to convince customers for buy
products and services and deliver quality services so that
high profitable results are attained by company in their long
term survival. In this manager of firm design, the
personalised mail for every customer so that their overall
needs and requirements are to be fulfilled effectively.
From above discussion it is evaluated that toggle
plan is a type of resource planning that is used by MOMA
Foods as it is effective to examine the actual progress in
real time (Marolt and et. al., 2020). For effective use of this
tool company need to offer proper training to employees so
that resources are allocated effectively for attaining overall
objectives.
Small business can develop transnationally along with the
pros and cons
Transnational business refers to that enterprise that is
accumulated with international production of goods and
services, income and asset management foreign investment
within more than one nation. Therefore, in business the
transnational model of business force business to make
investment in foreign activities and capital with the purpose
of developing business operation on global level (Howard,
Ulferts and Hannon, 2019). Transnational firm have
headquartered in one nation and control network of other
subsidiaries that operate in another country. In terms of
small business transnational process is very effective
because it develops profitability and sustainability of firm
in global market and also helps in gaining knowledge
regarding different country nation, culture, language etc.
this section demonstrates several aspects that is useful for
small business to develop transnationally mainly for
MOMA Foods are presented below:
By focusing on high global integration- According
to this approach transnational company focuses on
centralised management for maintain coordination in
all foreign countries operations where firm have their
existence.
In this regional departments of particular company
follow the central standard as it helps in developing
marketing strategy so that overall operations are to
be done successfully and huge based of customers
are to be attracted towards it.
High local responsiveness- For doing the
transnational business, small enterprises need to
focus on fulfil local needs in order to operate
successfully as transnational companies. In this
small business mainly focus on fulfilling the local
people needs and designed their products accordingly
(Crovini, Santoro, and Ossola, 2020).
Therefore, transnational companies are highly
sensitive towards local customers that support
marketing activities to communicate the message
related to products in local language of country in
which small business operate their operations so that
high customer attraction is received.

Advantages of Transnational business
 For developing business into transnational business
the major advantage is that it improves the skills and
knowledge in specific area that helps in gaining
competitive advantage within marketplace.
 Another advantage of transnational aspect is that it
attracts huge base of customers related to new
products and services along with speed up the
learning process to sustain in marketplace.
Disadvantages of Transnational business
 The major disadvantage is that in this several
branches are operated in different regions that due to
which small business lose their strategic autonomy
and it also maximise competition in market that
impact negatively on small business.
 Within transnational business it is very difficult to
maintain harmony due to which achieving long term
goals are complex.
Stage model of internationalism
There are several stages of internationalisation
model in relation to MOMA Foods is presented below that
is useful to develop transnational operation:
Domestic operations- It is a place to test the offerings in
terms of their performance before enter into global market
(Fogel, 2019). In case of MOMA Foods they perform well
in UK and also accepted to work effectively on
international level as their products are highly satisfied
customers demands.
Export research and planning- It is very crucial for
MOMA Foods to conduct extensive research for the success
of proposed products and services.
Initial export sales- In this stage MOMA Foods become
families with exporting activities like documentation etc. to
supply the products and services effectively and done
operations appropriately.
Expansion of international sales- In this small
business like MOMA Foods penetrate foreign market
to attain high sales objectives and develops customer
base. For this company need to involve in trade
shows.
Hence, stage model of internationalism helps
small business to maintain attractiveness in foreign
market and it is recommended that firm need to focus
on detailed analysis before enter into foreign market.
CONCLUSION
From the above report it is to be concluded
that managing and running small business is essential
to gain profitable results and proper allocation of
resources so that task is attained effectively. This
report helps in gaining knowledge regarding small
enterprise to allocates resources for attaining
business objectives. It also elucidates CRM process
and transnational activity that is effective for small
business.
REFERENCES
Books and Journal
 Caldwell, K., Parker Harris, S. and Renko,
M., 2020. Inclusive management for social
entrepreneurs with intellectual
disabilities:“how they act”. Journal of
Applied Research in Intellectual Disabilities.
33(2). pp.204-218.
 Crovini, C., Santoro, G. and Ossola, G., 2020.
Rethinking risk management in
entrepreneurial SMEs: towards the
integration with the decision-making process.
Management Decision.
 Fogel, D.S., 2019. Managing in emerging
market economies: Cases from the Czech and
Slovak Republics. Routledge.
 Ford, M. and Palmer, W., 2019. Alexa, are
you listening to me? An analysis of Alexa
voice service network traffic. Personal and
Ubiquitous Computing. 23(1). pp.67-79.
 Howard, T.L., Ulferts, G.W. and Hannon, J.,
2019. Leadership styles of small business
owners: Linking theory to application.
Journal of Leadership, Accountability and
Ethics, 16(2). pp.47-55.