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Unit 29 Managing and Running a Small Business - Assignment

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Added on  2020-11-12

Unit 29 Managing and Running a Small Business - Assignment

   Added on 2020-11-12

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Unit 29Managing andRunning SmallBusiness
Unit 29 Managing and Running a Small Business - Assignment_1
Table of Content
Unit 29 Managing and Running a Small Business - Assignment_2
INTRODUCTIONSmall business is independently owned and operated company with its limited size andrevenue. Managing a small business, a quite a challenging task for ever small business owners.In order to operate business efficiently owner of the small business should make best and properutilization of resources and should promote positive work environment culture within theorganization.(Brulin, 2016) The company which is been taken into consideration in thisassignment is Unicorn Groceries which is one of the small but successful business operatingstore in retail sector. It is located in UK and was founded in 1996. In this assignment briefexplanation is being given about how small business or social enterprise plans and allocatesresources so as to achieve objectives. In addition to this evaluation of the process of customerrelation management for small enterprise is also being explained in this file. Moreover, thisproject explains about the analysis of a cash flow forecast, budget and about the break eventanalysis is being interpreted. Lastly, implication of regulation and legislation on a small businessor social enterprise is also been explained in this file.TASK 1P1: Main considerations a small business or social enterprise needs to address when planning andallocating resources to achieve business objectives.Unicorn grocery is one of corporative grocery store which is situated in England. Thiscompany is controlled by its owners who carry out the business by following flat managementstructure and with equal rate of pay.(Burns, 2016.) Unicorn company is engaged in selling fresh,dried and processes drinks and foods much of its organic nature type. In addition to this it alsofocuses on fair trade and local sourcing as well as on body care and on general grocery items.Moreover, it is one of the largest wholefood groceries in UK with its annual turnover around £7million. It was founded that in 2017 this company has won the BBC farming and food awards forbeing best food retailer.Planning of resources may include premises, equipment’s, peoples and skills. Manager ofUnicorn grocery should consideration all this aspect of resources while making any plans orwhile allocating resources in order to achieve certain objectives. In addition to this planning ofactivities may include capacity utilisation and management as well as identification of skills andresources should also be included while planning and allocating resources so as to develop
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appropriate job specifications. Moreover, Manager of Unicorn company should also establishproper organizational culture by rendering good working conditions and by providing flexibleworking environment to the workforce. Apart from this manager of the company should alsotake into consideration the needs, preferences and viewpoints of the employees so as toaccomplish target objectives of an organization.( Crane 2016.) Furthermore, the company canachieve its aims and objectives only if the manager of the company will recruit and retain thebest suitable candidate for the organization by rendering some king to motivational techniqueslike by giving promotion, appreciation, bonus, incentives etc. In addition to this manger shouldalso consider performance management and team building aspect and this can be done bycontinuous appraisal of performance of the organization and of individual by adopting variousperformance appraisal techniques like quantitative evaluation,360degree feedback, balance scorecard method etc. Whereas team can be developed by rendering them proper training anddevelopment session to the individuals on a timely basis. Apart from this manager of Unicornshould also understand the key aspect of employment legislation which is relevant for a smallbusiness concern for example equality employment legislation Act should be taken intoconsideration while allocating resources to the organization. It means that each employeeworking in an organization should be treated equally without discriminating among each other.In addition to all this manager of Unicorn organization should make effective articulation ofbusiness plan which include vision, mission and objectives.Thus, overall it can be concluded that manger of the Unicorn company should considerall the above mention detail so as to address planning and allocating of resources in order toaccomplish organizational objectives. TASK 2P2Processes of customer relationship management for a small business or social enterprise.'Customer relationship managementIt is a process which refers the technologies and strategies which a company use tomanage its relationship with the customers related to products and services. In small business orsocial enterprises, it use to manage its customers.( Deresky, 2017) Unicorn grocery use this formanaging its employees and make communication with them so that it can know about itsproducts and services. It can use different sources to get response towards the products and
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