logo

Small Business Management Assignment - Unilever

   

Added on  2020-10-05

13 Pages2908 Words74 Views
Marketing
 | 
 | 
 | 
Small Business Management
Small Business Management Assignment - Unilever_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3BUSINESS PLAN ..........................................................................................................................3EXECUTIVE SUMMARY ............................................................................................................3COMPANY DESCRIPTION..........................................................................................................4OPPORTUNITIES ANALYSIS .....................................................................................................4MARKET ANALYSIS ..............................................................................................................4ENVIRONMENTAL ANALYSIS ............................................................................................6COMPETITIVE ANALYSIS ....................................................................................................6MARKETING PLAN .....................................................................................................................7MARKETING MIX STRATEGY .............................................................................................8ORGANISATION AND MANAGEMENT ...................................................................................8FUNDING .......................................................................................................................................9FINANCIAL ANALYSIS AND PROJECTION ...........................................................................9CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13
Small Business Management Assignment - Unilever_2

INTRODUCTIONBusiness plan is route mapping which is provided directions so that, business can plan itsfuture and aids its avoid harms in the road. The business plan confirm to normally acceptedguidelines regarding variety and self-satisfied. Business plan involves executive summary,description of business, product and services, market analysis, competitive analysis, operationand management and financial components (Botha and Robertson, 2014). This study is based onUnilever. It is British Dutch transnational consumers goods in UK. This company createsbusiness idea by preparing healthy food cooked from scratch for hospitals for lunch andbreakfast. It involves filing green salad, vegetable soup, roasted vegetables etc. BUSINESS PLAN EXECUTIVE SUMMARY Unilever formation of new venture in which they provide the scratch healthy foods toeach and every hospitals in the UK. Home-made food products such as filing green salad,vegetable soup, roasted vegetables etc. in the lunch and breakfast. Also, they provide nutrientsclass to children for increasing the awareness of health and safety, reduce the reasons of diseases.Therefore, they are many factors involved in business plan such as description of business alongwith their mission and visions, products and services, market analysis through segmentation,targeting and positioning, competitive analysis through Porter's five force analysis, makingvarious sales strategies, access the way of funding, financial plan of firm. With this, companyeasily growing and developing the business in international level and achieving the objectives offirm. COMPANY DESCRIPTIONUnilever is the British-Dutch transnational consumers goods company in UK. Firm offerproducts involves food and beverages, cleaning factors, beauty goods and personal care products.It is the one of the oldest multinational firms and their products are available in around 190nations. Company is organised into four main divisions such as personal care, foods,refreshments, and home care. There are 169000 employees are working in the Unilever. Company has provided the food and beverage, cleaning factors, personal care products.Unilever operates more than 400 brands that are organized into four categories foods,
Small Business Management Assignment - Unilever_3

refreshment, home care, beauty and personal care (Manganelli, 2014). Now the company createan idea for business that is they providehealthy food cooked from scratch to each and everyhospitals in the UK. Unilever has two holding companies Unilever which has its registered andhead office in Netherlands, Unilever plc. There is order of legal agreements among parentcompanies together with special provisions in their single Article of Association that are calledas Foundation Agreements. The objective of company is to provide the scratch healthy food like filing green salad,vegetable soup, roasted vegetables etc. to children and patients in each and every hospitals in theUK. They make efforts to reduce causes of diseases to patients and health and safety to children.The mission of Unilever is to add the vitality to life. Company can meet needs for nutrients,hygiene and personal care with brands which assist people feel better and get more out of life(McKeever, 2016). The vision of company is to create sustainable living commonplace. Theybelieve that it is the best long term way for growing of business. OPPORTUNITIES ANALYSIS MARKET ANALYSIS Market analysis survey attractiveness and dynamic of particular market within specialindustry. It is the part of industry analysis which is turn of international environmental analysis.In this context, Unilever create business plan that is providing the home-made healthy food toeach and every hospitals in the UK (McKenzie, 2015). Also, they are giving the nutrients classesto patients in the hospitals. Therefore, company needs to market analysis which involvessegmentation, targeting and positioning to provide food products and services like home-madefood products filing green salad, vegetable soup, roasted vegetables etc. in the lunch andbreakfast. Segmentation: The process of product promotion which is called as segmentation. It isthe procedure of creation of small segments within large market to bring together consumers whohave same needs and wants. In this context, Unilever select the demographic which involves age,occupation etc. for providing the scratch health food to the patients each and every hospitals forlunch and breakfast in the UK. It involves filing green salad, vegetable soup, roasted vegetablesetc.
Small Business Management Assignment - Unilever_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Menus for Special Dietary: Attica Restaurant, Australia
|46
|8376
|88

Marketing Communication Tools for Unilever
|16
|5002
|45

Nutrition Analysis and Recommendations for a Female Adult
|5
|1173
|357

Managerial Economics Assessment 1 for Unilever's Dove Soap
|11
|3351
|432

Marketing Essentials: Unilever Marketing Mix and Plan
|11
|2868
|44

Grill Restaurant Business Plan for UK Market
|6
|1237
|243