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Small Business Management Assignment - Ella's Kitchen

   

Added on  2020-10-05

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Small BusinessManagement
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Why it is a Small Business.....................................................................................................1TASK 2............................................................................................................................................2Financial Planning..................................................................................................................2Marketing of small business...................................................................................................4Growth Strategies:..................................................................................................................6RECOMENDATIONS....................................................................................................................7CONCLUSION................................................................................................................................7REFRENCES...................................................................................................................................9
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INTRODUCTIONManaging of business is very important as it help companies to see the proper utilizationof its resources and increase its efficiency (Alford and Page, 2015). In small businesses it plays avery important role as it gives a complete overview of business and how it should be managed inorder to a gain competitive advantage over its competitors. To understand the concept ofbusiness management a small business Ella's Kitchen is used. It is a UK based Companyheadquarter in Henley-on-Thames, Oxfordshire, United Kingdom founded by Paul Lindley,deals in toddler and organic baby food. They sell their products through various channels whichinclude company's website, their products are sold in international supermarkets in UK, china,Norway, Finland, Norway and many other countries. This report contains a detailed informationabout the portfolio of a company and how a company uses various management techniques tomanage their business.TASK 1Why it is a Small BusinessSmall Business: A small business is a business which is operated and owned privately, ithas a few employees with a less annual turnover (Arend 2013). Business are defined as smallbusiness if it follows a given guidelines of a country's government. Different countries havedifferent guidelines fro this purpose, whereas in UK if a company has less 250 employees it willbe covered under a small business and in terms of annual turnover if a company has an annualturnover of less than 10 Billion in an financial year is considered as a small business. Overview of CompanyElla's kitchen is a UK based organic and toddler food manufactures for babies. It wasfounded by Paul Lindley in 2006 headquartered in Henley-on-Thames, Oxfordshire, UnitedKingdom. Currently company has its presence in sixteen countries, they deal in Organic babyand toddler food and at present it employs around 62 employees qualifying it as a small business.In term of revenue generation company current revenue generation is reordered at 51.2 millionwhich qualifies it as a small business in terms of both revenue generation and total employmentgeneration. Company's mission statement says that they want to build up a healthy relationshipbetween children and foods. It is a various product line providing product for the small childrenof age group of 4 months to 3+ years. It currently provide 216 products which is suitable for1
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babies lying in that age group, including toddler and baby foods, snacks and many more otherproducts. Ella's kitchen was first brand which introduced a new concept of pouches in babyfoods market. The products which are produced by them does not contain any added sugar, saltor water. They even does not add any additives, GM products or E numbers in their product, theyfocus only on organic food which is good and healthy for babies. They also started a newinitiative of recycling the used pouches of baby foods for which they set up pouch collectionpoints in public areas including shops and nurseries, where consumers can drop their usedpouches. To support their initiative they launched a program named as EllaCycle pouchrecycling program. The main objective of this program was to teach parents that how they canrecycle and reuse different products offered by Ella's kitchen. TASK 2Company Portfolio: Company portfolio is a detailed information of a business's goalwhich includes the information regarding Company's current and previous years details such aslocation of business, number of employees, company's awards and achievements which theywon after its establishment (Bajo and et.al., 2012). It also includes company's affiliation with theindustry organisations. It show a detailed information of projects which are successfullycompleted by company.Ella's Kitchen's Portfolio: Ella's kitchen is a organic baby and toddler foods producerestablished in United Kingdom in 2006 by Paul Lindley. A chartered accountant and formeremployer of KPMG a big four audit firms. Headquarter of Ella's Kitchen is situated in Henley-on-Thames, Oxfordshire, United Kingdom. Before starting its own company Paul was workingwith Nickelodeon for 9 years as deputy managing director. In 2013 February, founder and CEOof company launched a campaign which focused on the childhood nutrition named as AdvertingA Recipe For Disaster. Later in 2015 it went into partnership with leading children's charity Savethe Children to sell a limited edition pouch names as Jingle Belly Christmas Dinner pouch, and30p from every sale was donated to a program known as Save the Children's FAST (Familiesand Schools Together). The portfolio also contains the following topics:Financial PlanningIt is a process which is used by company's managers to determine an estimaterequirement of capital and its competition. This process involves in the formulating of financial2
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