Smartbags Business Venture: Reducing Theft and Crime Rate

The assignment details the importance of environmental scanning in establishing a market, particularly in reducing theft and crime rate. It highlights the need for proper analysis and understanding of the industry, changes, advancements, and trends over the last 3-5 years. The business plan focuses on Smartbags, which provides secure digital bags with charging facilities to support government efforts in reducing criminal activities. The main opportunity for this business is supporting government efforts in reducing crime rate and providing information to tourists visiting Muscat.

Business in Action
Patchworks Portfolio
(SMART BAGS’S)
A Small Business Venture
Presented by:
_____________, I.D. Number
_____________, I.D. Number
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July 2018
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Contents
INTODUCTION..............................................................................................................................3
1. Importance of environmental scanning...................................................................................3
2. About the industry...................................................................................................................3
3. Change, advancements and trends over last 3 - 5 years..........................................................3
4. Opportunity to business...........................................................................................................4
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INTODUCTION
In order to establish any market it is required to have proper analysis made so that the
scope can be analysed. As per the criminal aspect is concerned, the rate of theft that take place at
Muscat is raising tremendously ( Oman, Tumer and Seepersad, 2013). In order to overcome this
issue, new firm is introduced that provides security to luggage’s that a person carried. Name of
the company will be Smartbags that provides all type of bag of all size. These bags have
charging facilities and it user can track then even if they forget to take them.
1. Importance of environmental scanning
This is a type of industry that will enable to provide security and support to people.
Further, the rate of theft that takes place at Muscat will get reduced. The firm will be established
near Mina al Fahal as this is one of the most popular places of Muscat where travellers visit.
This will enable to convey information regarding the bag and this it can help to raise the sales.
Even the local people prefer to visit this place and it will enable to make sure that their stuffs are
safe. Tourists who visit this particular place is high and so that this can help in making the
business to attain their set of goals and objectives. However, people face issue in relation with
theft and so people are scared.
2. About the industry
With time there is various type of changes that has taken place in relation with
technology . Digital bags will help to make a better place were the rate of crime can be reduced.
For example, the use of internet was very low at the initial stage but with time people have made
it to be one of the most effective source for purchasing goods. Similarly, these digital bags will
be helpful enough for individuals to be secured regarding their luggage’s that generally gets lost
when proper care is not taken (Al-Belushi, Stead and Burgess, 2015). In order to overcome the
issues faced at Muscat, use Smartbags are will enable to reduce the rate of crime.
3. Change, advancements and trends over last 3 - 5 years
One the product is established at local level, then other states of within the country will
be targeted. In order to make it reach to international level online platform will be used so that all
are able to make use of the goods provided by Smartbags. The criminal records are increasing
and this will help to reduce this rate to high extent. The rate of employment is also low and this
is considered to be one of the reason due to which people are getting into criminal activities.
However, these bags will support government to catch criminals and can also be stated effective
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on reducing the rate of crime. When individuals develop fear of getting caught, then becomes
helpful enough to reduce the crime rate. With the help of this product, the business will be able
to develop that fear and thus government will get benefited.
4. Opportunity to business
Main opportunity that will be attained from this business is support to government in
reducing rate of criminal activities. Further, the location in which it will be established is close to
most touristic place and so it will have positive impact providing information to people. In
addition to his, people generally do not have proper understanding about such type of bags and
so by developing this market will boost up the moral and in covering the marketing. Further, it
also helps to provide individuals to charge up their mobile when ever they want.
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REFERENCES
Al-Belushi, K. I., Stead, S. M. and Burgess, J. G., 2015. The development of marine
biotechnology in Oman: Potential for capacity building through open innovation. Marine
Policy, 57, pp.147-157.
Oman, S. K., Tumer, I. Y. and Seepersad, C., 2013. A comparison of creativity and innovation
metrics and sample validation through in-class design projects. Research in Engineering
Design, 24(1), pp.65-92.
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