This report outlines a plan to improve Caffe Finix coffee shop performance by analyzing competitors' activities, customer behavior, and introducing changes that will positively impact productivity and achieve set goals. The report also defines company improvements from 2015 to 2016, including one-stop traditional services, individual number in local areas, creative services, and developing a franchise prompt model. The goal is to maximize customer loyalty club members and make the business chain with others. By following these strategies, Caffe Finix can improve its performance in an economy and launch innovative products and services.